Karol Severin

For two decades now, Steam has been one of the go-to digital game distributors, particularly for computer gamers and developers. Yet, its weekly active audience does not quite reflect a fully representative sample of computer gamers. Rather, Steam’s weekly active users (WAUs) are a specific niche of gamers, characterised by their demographics, genre preferences and wider gamer behaviours.

With gamers being mainstream, video streaming services and their content offerings can benefit by increasing focus on the preferences of gamers. Crucially, this enables subscription video on demand (SVOD) services to drive engagement, broaden reach and improve retention.

This report presents a Q4 2022 snapshot of gamers’ reception to various types of digital advertisements. It covers: Display / banner advertisements Video advertisements Video advertisements in mobile games Audio advertisements Advertisements that are relevant to the consumer Advertisements in services that consumers already pay for Gamer segments included are: By gamer platform (Mobile, PC, Console) By games genre fans (FPS, RPG, Action / Adventure, Platformer, Open world, Sandbox, Puzzle, Simulator, Strategy, MOBA, Survival, and sports games) By games service subscriber (Apple Arcade, EA Play / Pro, NintendoSwitch Online, Xbox Game Pass, Xbox Live, PlayStation Now, PlayStation Plus,Ubisoft+) The data in this report is from MIDiA Research’s Q4 2022 consumer survey.

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainment industry, as nearly two decades of uninterrupted growth makes way for consumer-led disruption that is driven by a reduction in discretionary spending, attention, and willingness to make do with tired old formats.

Though parts of the games industry still stigmatise in-game purchases, the business model is a fundamental part of a successful and sustainable growth formula for games companies. The current macroeconomic climate will only catalyse their importance. Diving into the nuances of in-game spenders’ behaviours and attitudes unlockssignificant growth and conversion optimisation opportunities for games companiesthat are already in pursuit of this business model.

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

This report presents a snapshot of behaviours and demographic data on weekly active users (WAUs) of key games subscription services. It includes the following games subscription service segments: Apple Arcade EA Play / EA Play Pro Nintendo Switch Online PlayStation Now PlayStation Plus Stadia Ubisoft+ Xbox Live Xbox Game Pass The data in this report is from MIDiA Research’s Q3 2022 consumer survey.

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value will be king: As economic conditions worsen, consumers will seek out better value for money, not just ways to reduce spend The end of disruption: Following two decades of disruption, consumer tech is entering a ‘holding’ phase, accentuated by the economic downturn Scarcity revival: The post-lockdown thirst for ‘in real life’ (IRL) experiences will combine with digital fatigue to place a new premium on scarce, IRL experiences in 2023 Community repurposed: The value of community will come to the fore in 2023, as entertainment increasingly becomes scene-led The rise of the moment: The immediacy of ‘now’ will find its fullest expression in social and music fusion in 2023 The forking of culture: Cultural intermediaries will provide access to subscenes for larger audiences The authenticity crisis: In an era of replication, authenticity will stand out The decoupling of global distribution: A changing geo-political landscape is turning back the clock on a vision for global markets in entertainment.

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Esports viewers update. A valuable segment with a (solvable) growth problem Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles.

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates this. Sustainable long-term growth for esports organisations lies in the wider, gamer-related, entertainment culture – not just in the competitive part of esports alone.

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Games’ cultural role in the 2020s Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture.

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at a discounted price. Profiling single-player versus multiplayer gamers: A generational changing of the guard Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments.

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans Role playing game (RPG) fans Sports games fans Strategy games fans Simulator games fans Puzzle games fans Sandbox games fans Platformer games fans Open world games fans The data in this report is from MIDiA Research’s Q2 2022 consumer survey.