Karol Severin | MIDiA Research

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Esports bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

12 Dec 2022

£5,000.00 excl. VAT

Games

esports

Sports

This bundle contains three of our most recent esports reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent data at...

The next challenge for esports
Striking the balance between creators and athletes

Cover image for The next challenge for esports

Report by Karol Severin and Sam Griffin

9 Dec 2022

£3,000.00 excl. VAT

Call of Duty

Business Strategy

League of Legends

Esports organisations are past the initial ‘hype stage’. They are now in a phase where they need to make their business models work commercially. The ongoing adverse macroeconomic climate only exacerbates...

Games report bundle offer – the less you can afford research, the more you probably need it

Blog post by Karol Severin

2 Dec 2022

gamer insight

games strategy

games production

Part of the festive period is about reflection and new aspirations. I, for one, am eternally grateful that MIDiA works with some of the most successful companies in entertainment. I love that we get to...

Games strategy bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games strategy reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Games marketing bundle
Available for a limited time

Report by Karol Severin and Sam Griffin

28 Nov 2022

£5,000.00 excl. VAT

This bundle contains three of our most recent games marketing reports, providing you with a wide selection of insights and content from our analysts. Take this opportunity to get some of our most recent...

Despite declining time spent, Microsoft’s gaming strategy is well and good

Blog post by Karol Severin

27 Oct 2022

Cloud

Microsoft

xbox

In its Q3 2022 results (FY Q1 2023), Microsoft reported growth in Game Pass subscriptions, but said that Xbox content and services revenue declined 3% year on year, driven by declines in first-party content...

Entertainment spending by game genre fans Q2 2022

Report by Karol Severin

21 Oct 2022

£3,000.00 excl. VAT

This report presents a snapshot of entertainment spending behaviours by fans of specific games genres. It includes the following games genre fan segments: Action games fans First-person shooter (FPS) fans...

Is Microsoft the flywheel for Meta’s VR efforts?

Blog post by Karol Severin

13 Oct 2022

xbox

Games’ cultural role in the 2020s

Report by Karol Severin

29 Sep 2022

£3,000.00 excl. VAT

Games

Epic Games

Cultural Trends

Over time, games have carved out their role from the cultural fringes, through tobecoming a firmly established part of digital-consumer culture. Now, they have the opportunity to become theepicentreof...

Meta and games
The race between user interface and content

Case Study by Karol Severin

29 Sep 2022

Games

Cultural Trends

Read the case study …

Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?

Blog post by Karol Severin

29 Sep 2022

Netflix

mobile gaming

games industry

It has been a year since Netflix announced its first games studio acquisition. Two days ago, it announced the launch of its own in-house gaming studio based in Finland, bringing a fourth gaming studio...

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Blog post by Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

Attention inflation
How multitasking is reshaping the attention economy

Report by Karol Severin and Perry Gresham

31 Aug 2022

£5,000.00 excl. VAT

Apple

Spotify

YouTube

Entertainment hours are up, but consumption is becoming diluted and losing focus, and is increasingly in the background of other activities. Audiences want to consume more but have no more time to allocate;...

Games genre fan overlaps across entertainment

Report by Karol Severin and Kazia Rothwell

31 Aug 2022

£3,000.00 excl. VAT

Games

niche audiences

gaming culture

Entertainment genre overlaps of games genre fansQ2 2022 This report presents a snapshot of cross-entertainment (music, video, and sports) genre preferences of consumers who are fans of a particular games...

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Blog post by Karol Severin

19 Aug 2022

Playstation

xbox

Activision

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Blog post by Karol Severin

1 Aug 2022

Stray

games marketing

Games

Last week, my social media feeds were taken over by the release of Stray (the ‘cat game’) trying to grab my attention. I suppose that this was to be expected – I’m a cat-owning games analyst after...

Profiling smart-TV owning gamers

Report by Karol Severin and Kazia Rothwell

29 Jul 2022

£3,000.00 excl. VAT

Games

Audience Insight

Smart TVs are to play a growing role in the games industry’s value chain TVs have always been an instrumental piece of hardware for console gamers to enjoy gameplay. With gameplay processing moving towards...

The average gamer plays more than one hour per day, as time spent takes centre stage

Blog post by Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...