Karol Severin
Karol is a co-founder and Research Director at MIDiA. With over a decade of experience in consumer research, industry analysis, and consulting, Karol oversees the direction, coverage and quality of all MIDiA’s research output. Prior to co-founding MIDiA, Karol gained experience in TMT market research and consulting, as well as an entertainment industry startup founder. He holds a business management degree from Queen Mary, University of London, with specialisation in strategy, quantitative methods, and entrepreneurship.
Meta and games The race between user interface and content
Quick take: Are Netflix’s games efforts still in line with the consumer needs of today?
What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s
Attention inflation How multitasking is reshaping the attention economy
Games genre fan overlaps across entertainment
PlayStation and Xbox exchange PR blows amid the Activision deal approval process
Re-creating the creator economy
Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?
Profiling smart-TV owning gamers
The average gamer plays more than one hour per day, as time spent takes centre stage
Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life
Games consumption Q1 2022 Time spent takes centre stage
Can Gamescom retain its appeal going forward?
Quick take: Why Xbox All Access could be the ultimate recession winner
Xbox to rid large games of a key competitive weapon
Profiling single-player versus multiplayer gamers A generational changing of the guard
The Attention Recession How inflation and the pandemic are reshaping entertainment
