Product Strategy | MIDiA Research

Business Strategy

MIDiA Research launches audio vertical

Cover image for MIDiA Research launches audio vertical

Annie Langston

10 May 2022

The pandemic brought a new focus on the power of audio content, and it has established a baseline for this industry to build upon. With continued investment from the likes of Spotify and Amazon, along with social media platforms experimenting in live audio, there is a new focus on not only offering audio content but catering to audio creators.

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Welcome to the great streaming reset

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Tim Mulligan

10 May 2022

attention recession

Connected TV World Summit

Netflix’s Q1 subscriber loss highlighted the risks facing subscription video services as the expansionary wave of streaming sign ups, unleashed by 15 years of subscription video on demand (SVOD), moves into the consolidation era of 2022.

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Acast shifts focus to centralised audio distribution

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Annie Langston

6 May 2022

Following its formal announcement in March, Acast tweeted last week that its app is shutting down. Although this may be a surprise to some listeners, Acast explained that being platform independent allows it to better foster the open podcast ecosystem.

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Music industry earnings 2021: Riding the wave

Cover image for Music industry earnings 2021: Riding the wave

Mark Mulligan

6 May 2022

Streaming Music

Universal music’s Q1 2022 earnings showed continued growth but a noticeable slowdown in streaming growth, with streaming revenues up 12% year-on-year (YoY) in USD term compared to a growth of 35% one year earlier.

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Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

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Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Business Strategy

Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese, and Italian.

Why 2022 will finally see the emergence of the streaming TV era

Cover image for Why 2022 will finally see the emergence of the streaming TV era

Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air model driving monetisation across the globe.

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Spotify’s presidential size loss reveals key aspect of the audio market

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Annie Langston

29 Apr 2022

At the start of the audio battle, Spotify leveraged exclusive content and company acquisitions to establish its current market position. In 2020, Spotify announced a series of flashy podcast deals that included Kim Kardashian, Megan and Harry (who had only just released their podcast),and the Obamas.

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Why games could be the winning entertainment sector as disposable income tightens

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Karol Severin

28 Apr 2022

attention recession

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and therefore entertainment spending) down in the near future.

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The pandemic catalysed a streaming business model reckoning. Is the live sector next?

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Tatiana Cirisano

27 Apr 2022

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other headlines paint a different picture: Little Simz canceled her tour because it was not financially viable for her as an independent artist, reporters are calling out many venues for taking a 25% cut of merch sales, artists everywhere are struggling with the financial — not just health — risk of contracting coronavirus on tour, live music revenue has not yet bounced back , and tweets like these are going viral.

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The attention recession has hit Spotify too

Cover image for The attention recession has hit Spotify too

Mark Mulligan

27 Apr 2022

Media and Marketing

Spotify added two million subscribers in Q1 2022. Yes, this incorporates the impact of 1.5 million lost Russian subscribers and is set against Netflix having lost 0.2 million subscribers over the same quarter.

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Digital collectables and NFTs
Entertainment impacts for the video ecosystem

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Tim Mulligan

April 2022

smart tvs

Business Strategy

web 3.0

Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this, NFTs represent the vanguard of paradigm shifts in consumer access and ownership of media.

Music industry earnings 2021
Riding the wave

Cover image for Music industry earnings 2021

Mark Mulligan

April 2022

Streaming Music

Spotify

Pandora

In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies tracked represent more than half of total global music industry revenues across these sectors.

Elon’s Twitter bid is a warning: creators are building on rented land

Cover image for Elon’s Twitter bid is a warning: creators are building on rented land

Tatiana Cirisano

22 Apr 2022

Content Creators

Creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming the new gatekeepers, power brokers, and fan enablers.

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Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Cover image for Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

Hanna Kahlert

21 Apr 2022

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding position in the company at 9.

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Podcasts’ music opportunity both serves audio creators and inspires listeners

Cover image for Podcasts’ music opportunity both serves audio creators and inspires listeners

Annie Langston

21 Apr 2022

exclusive content

As the audio market becomes more saturated, solving creator pain points becomes essential for both platforms and networks. Music licensing is becoming a crucial component of podcast creation but the often-complicated process is limiting both creator and rights holder opportunities.

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Forget peak Netflix, this is the attention recession

Cover image for Forget peak Netflix, this is the attention recession

Mark Mulligan

20 Apr 2022

peak attention economy

Attention economy

Forget peak Netflix, this is the attention recession Netflix’s Q1 2022 results caused a stir, with subscriber numbers down by 0.2 million from one quarter earlier. Some are calling this ‘peak Netflix’, but this is not a Netflix-specific issue.

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Sony continues investing in Epic Games

Cover image for Sony continues investing in Epic Games

Karol Severin

19 Apr 2022

Sony continues investing in Epic Games Although Microsoft stole the headlines with its acquisition of Activision early this year, Sony is certainly not just standing on the side-lines. Last week, it announced a significant $1 billion investment into Epic Games.

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Facebook versus TikTok – a tale of two diverging social apps

Cover image for Facebook versus TikTok – a tale of two diverging social apps

Richard Broadhurst

14 Apr 2022

Facebook versus TikTok – a tale of two diverging social apps The Washington Post’s recent report on how Meta (parent company of Facebook) paid a public relations company to discredit TikTok highlights the competitive pressures being felt by the world’s largest social app group.

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Podcast subscriptions are a key territory for the audio market

Cover image for Podcast subscriptions are a key territory for the audio market

Annie Langston

12 Apr 2022

Podcast subscriptions offer both a direct revenue stream for audio creators and provide fans with an amplified audio experience. Despite the percentage that the subscription services take from the earrings, this is a steady income source for creators, and the model is being adopted by the large audience platforms.

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Warner Bros. Discovery is real – now comes the hard part

Cover image for Warner Bros. Discovery is real – now comes the hard part

Tim Mulligan

12 Apr 2022

Warner Bros. Discovery

On Friday, Discovery, Inc . and AT&T Inc . announced that they have concluded their transaction to combine the WarnerMedia business with Discovery. This combination finally completes a process that began last May and creates a new major standalone global media and entertainment company, Warner Bros.

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