Reports: Business Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Will the recession change Big Tech’s view on entertainment?
How Apple’s commission is reconfiguring Spotify’s audiobook strategy
The record labels’ TikTok opportunity cost
Why the MLS and Apple are rebooting subscription sports for the streaming TV era
Can Elon Musk’s Twitter takeover trigger a revolution for creator pay?
Why video monetisation is becoming more complex
How to recycle games IP: God of War: Ragnarök
Why the iStar takedown ruling is a timely reminder of the piracy risk to video
The coming long-tail cull
Can esports organisations allocate resources more effectively to unlock growth?
Why Netflix Basic with Ads is an inflection point for streaming TV
Not just music: How TikTok could enter the podcast market
The moment is here for social platform disruption
Despite declining time spent, Microsoft’s gaming strategy is well and good
Podcast market value chain The next investment is the listeners
How DAZN is set to reboot global sports fandom
HYBE’s new strategy is a blueprint for more than BTS
Video streamers batten down the hatches, the social subscription revolution is coming