Posted on 23rd January, 2020 by
Alistair Taylor
in Acquisition, Ad-free, Ad-funded, Advertising, All Or Nothing, Amazon, AMC, Apple, AppleTV+, Attention, Avod, Broadband, Cable, CBS, Comcast, Customer Relationships, D-Day, D2C, Direct-to-consumer, Disney, Disruptor, Diversification, English Premier League, EPL, Exclusive Rights, Fans, Flex, Fox, Full Stack, HBO, Hulu, Incumbent Services, IOC, Last Chance U, Linear Tv, Live Sports, NBCU, Nbcuniversal, Netflix, Olympics 2020, Pay Tv, Peacock, Peacock Free, Peacock Premium, Peak Attention Economy, Premium Sporting Rights, Ryder Cup, Sky, Sky Sports, Sports, Sports Consumption, Starz, Streaming Sports, Subscription Video On Demand, Svod, Tech Majors, The CW and Xfinity
On the 16th of January, Comcast (owner of NBCUniversal) unveiled further details of its direct to consumer (D2C) proposition, Peacock. Peacock is set to debut on the 15th of April…
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Posted on 9th January, 2020 by
Alistair Taylor
in Amazon, Amazon Prime Video, Audience Viewership, Average Age, BARB, Broadcaster, Champions League, Channel 4, Concurrent Viewership, Consumption, Demographic Cliff, Distribution Deals, EPL, F1, F1 Channel Pass, Fandom, FIFA, Formula One, Free To Air, FTA, Grand Prix, ICC, ICC Cricket World Cup, Live Rights, Metrics, Pay Tv, Paywall, Paywalled Content, Penetration, Revenue Over Reach, Rights Holders, Sky, Sky Sports, Streaming Sports, Subscribers, Subscription, Svod, Target Audience, The Grand Tour, UCL. Premier League, UEFA, Viewing Figures and Women’s World Cup
2019 audience figures for Formula One (F1) provide the latest example of a rights holder opting for short-term revenue optimisation over long-term strategic growth, to the detriment of its viewing…
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Posted on 3rd January, 2020 by
Alistair Taylor
in Addressable Audience, Broadcast, BT, BT Sport, BT Sport Pass, Consumers, Consumption, DTC, Eleven Sports, English Premier League, Entertainment, Gallagher Premiership Rugby, Now TV, Pay Tv, Peak Attention, Raw, Reach, Revenue, Rights Acquisition, Serie A, Sky, Sky Sports, Smackdown, Sporting Rights, Streaming Insurgent, Subscribers, Subscription Video On Demand, Subscriptions, Svod, UEFA Champions League, Ufc, Value Proposition, Wrestling, WWE, WWE Network, WWF and Younger Audience
This Saturday at 1am GMT BT will debut its live broadcast for WWE Smackdown, having acquired the exclusive rights from long-term UK broadcaster Sky in June 2019. This signalled the…
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Posted on 22nd November, 2019 by
Alistair Taylor
in Advertising, American Football, Baseball, Basketball, Broadcast Audience, BT, BT Sport, BT Sport App, Bubble Economics, Competitive Landscape, Cord Cutting, DAZN, Demographics, Digital Natives, Domestic Rights, Engagement, English Premier League, Europa Conference League, Exclusive Rights, ITV, Live Sports, Market Saturation, MLB, MMA, NCAA, Pay Tv, Premium Rights, Price Point, Revenue Over Reach, Rugby, Sky, Sky Sports, Soccer, Social Platform, Sporting Rights, Sports Highlights, Sports Rights Bubble, Streaming Service, Subscribers, Subscription Video On Demand, Supply Demand, Svod, Telco, Telecom, Traditional Broadcaster, UCL, UEFA Champions League, UEFA Europa League, Ufc, Untapped Audience, Value Proposition, Weekly Active Usage and Youtube
The strategic dilemma as to whether rights holders should seek revenue over reach when allocating domestic rights is inevitably impacted by how dependent services are on premium rights for securing…
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Posted on 14th August, 2019 by
Alistair Taylor
in Aging Audience, Audience Engagement, Daily Active Usage, Daus, Declining Audience, Demographic Cliff, Distribution Medium, E-sports, English Premier League, EPL, ESports, Fanbase, Fandom, FIFA, FIFA EWorld Cup, Finite Attention, Fortnite, Linear Platforms, Live Sports, Liverpool FC, MAUs, MLB, Monthly Active Usage, NBA, Pay Tv, Peak Attention Economy, Rights Holders, Sky, Sky Sports, Sports, Sports Fans, Tencent, UEFA Champions League, US Masters, Wechat, Younger Audience and Youtube
Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports…
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Posted on 4th July, 2019 by
Alistair Taylor
in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup
With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…
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Posted on 21st March, 2019 by
Alistair Taylor
in Ad-supported Model, BT Sport, Carriage Partnerships, Chinese Super League, Consumer Engagement, Disruptors, Eleven Sports, English Premier League, EPL, Eredivisie, Espn, IMG, ITV, La Liga, Mediapro, NFB, Premier Sports, Premium Sports Rights, Revenue Streams, Rights Tender, Serie A, Set Top Boxes, Sky, Sky Sports, Sports Rights Landscape, Subscriber Acquisitions, Subscription Video On Demand, Svod, Traditional Broadcasters, Virgin Media and Weekly Active Usage
Streaming service Eleven Sports will now have to table a new offer to maintain its UK La Liga rights, as Mediapro (the agency selling La Liga’s international rights) decides to…
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Posted on 12th November, 2018 by
Alistair Taylor
in Assets, Broadcast Rights, BT, Consumer Behaviour, Cord-cutters, EFL, Eleven Sports, EPL, Football, Pay Tv, Pay-tv Subscriptions, Peak Attention Economy, Rights Portfolio, Scottish Football, Scottish Sun, Sky, Sky Sports, Soccer, SPFL, Strategy, Streaming Services, Subscription Video On Demand, UCL, Value Proposition and Viewing Figures
Sky sports has doubled down on UK football and is the firm favourite to acquire the exclusive rights to broadcast Scottish football (SPFL), having bid £100 million for the next…
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Posted on 2nd November, 2018 by
Alistair Taylor
in Addressable Audience, Amazon Prime, Attention Economy, BT, BT Sport, Collaboration, Content, Content Distribution, Cord Cutting, Customer Retention, Diversify Revenues, Eleven Sports, Exclusive Content, Linear Broadcasters, Migrating Subscribers, Netflix, Now TV, Partnership, Pay Tv, Pay-TV Customers, Sky, Sky Ireland, Sky Sports, Strategy, Streaming Pay Tv, Subscribers, Subscription Video On Demand, Svod, Tracker, UK and Value Proposition
British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December, the…
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Posted on 7th August, 2018 by
Tim Mulligan
in Eleven, English Premier League, Espn, La Liga, Ligue 1, Nowo, Sky Sports, Sports Rights, Svod and TVI
Sports entertainment disruptor Eleven Sports has been making headway over the previous 12 months with a series of notable acquisitions of premium sports rights in non-premium markets. Eleven’s business model…
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