Category: Paid Content

Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Posted on 27th May, 2020 by Alistair Taylor in AFL, Australian Rules Football, Basketball, Broadcast, Bundesliga, CBA, Covid-19, Disney, Disneyland, Docuseries, Earnings, English Premier League, EPL, Espn, ESPN Wide World Of Sports Complex, Isolation, La Liga, Live Sports, Michael Jordan, NBA, Nfl, NHL, NRL, Pandemic, Remote, Revenue, Salaries, Social Distancing, Survey, The Athletic, The Last Dance, The NBA, Theme Park, Ufc, Utah Jazz, Virus, Walt Disney and WWE

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island, the NRL to ferry players to and from games,…

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Bundesliga Offers Reality Check for What to Expect of Sport Post-COVID-19

Posted on 21st May, 2020 by Alistair Taylor in AFL, AGF Aarhus, AR, Atmosphere, Audience, Australian Football League, Behind Closed Doors, Borussia Monchengladbach, Broadcasters, Broadcasts, Bundesliga, Burnley, Cardboard Cut-outs, Channel Seven, Consumption Habits, Covid-19, Crowds, Empty Stadiums, Engagement, English Premier League, EPL, European Leagues, FA, Football, Fortuna Düsseldorf, Fox Footy, Frozen Sports, Government Restrictions, Innovation, Live Sports, Lockdown, Matchday Revenues, Media Consumption, Paderborn, Pandemic, Pay-tv Subscriptions, Postponement, Project Restart, Promotion, Qualification, Relegation, Rights Holders, Second Screen, Soccer, Social Distancing, Sports Fans, Stay At Home. Be In The Stands, Survey, Tweet, Twitter, Viewership, Viewing Figures, Vr, Watford, Web Conferencing and Zoom

Football (via the Bundesliga) finally returned to screens last weekend, not only serving starved sports fans with content during lockdown, but more importantly demonstrated what we can expect live football…

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The Battle Down Under

Posted on 23rd April, 2020 by Alistair Taylor in #playerstogether, A-League, Additive Services, Amazon, Amazon Prime Video, Churn, Covid, Crystal Palace, D2C, Defer Payments, Direct-to-consumer, E-sports, Engagement, English Premier League, EPremier League, EPremier League Invitational FIFA 2020, ESports, Exclusive Rights, FIFA, Fox Sports, Foxtel, Kayo, Kayo Sport, Live Sports, Liverpool, Manchester City, Manchester United, Market Share, Netflix, NHS, NRL, Optus, Optus Sport, OTT, Pandemic, Pay Tv, Pureplay Sport Streaming, Recession, Rights, Rights Holders, Sporting Rights, Sports Fans, Sports Streaming, Stay And Play Cup, Streaming, Streaming Service, Subscribers, Substitutive Service, Svod, UEFA, UEFA Champions League, Value Proposition, Wau and Weekly Active Usage

With COVID-19 exposing the vulnerability of pureplay sport streaming services, the importance of building out a robust and downturn-proof offering is fundamental to the viability of these currently additive services.…

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Play for the World – EA Aims to Fill Void via FIFA Stay and Play Cup

Posted on 16th April, 2020 by Alistair Taylor in Activity Gap, Amazon, Amazon Prime Video, Broadcast, Brondby, Build Engagement, Call Of Duty, Chelsea, Cod, Consumer Behaviour, Covid-19, Digital Audiences, E-sports, EA, Electronic Arts, English Premier League, ESports, FIFA, FIFA World Cup, For The Game. For The World, Fox, Fox Sports, Gaming, Grand Theft Auto, Gta, Habitual Tendencies, Innovation, Iracing Series, La Liga, Leganes, Live Sports, Liverpool, Madden NFL, Marketing Campaign, Marseille, Nascar, Nfl, Nike, Pandemic, Play For The World, Play Inside, Postponement, Real Madrid, Rights Holders, Santander, Sponsor, Sports Fans, Stay And Play Cup, Twitch, UEFA, UEFA Champions League and Virtual

In 2003, FIFA updated its primary logo to include the words ‘For the Game. For the World.’ Fast forward 17 years and governments around the world are instructing their citizens…

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Forget Virtual – UFC and NRL going Remote

Posted on 10th April, 2020 by Alistair Taylor in AP, Associated Press, Broadcaster, Broadcasting, Covid, Digital, Digital Platforms, Disney, Espn, Facebook, Franchise, Instagram, Live Sports, Nfl, NRL, Pandemic, Rights, Rights Holders, Social Interactions, Sports Rights, TMZ, Twitter, Ufc, Wrestlemania and WWE

With fans currently starved of sports entertainment during lockdown, rights holders are jumping out of the gate to be the first to put on live sports to serve any form…

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Self-Isolation: DAZN Concedes to COVID-19

Posted on 6th April, 2020 by Alistair Taylor in Additive Services, Addressable Audience, Advertising, All-encompassing Offering, Apple, Asset Class, BeIN Sports, Broadcaster, Bundle, Canal Plus, Canal+, Churn, Content, Covid, Covid-19, D-Day, DAZN, Disney, Economic Downturn, Ecosystem, Engagement, Espn, First-mover, Furlough, Hulu, Investment, Isolation, Latency, LFP, Ligue 1, Live Sports, Networks, Nfl, Overextension, Pandemic, Pay Tv, Postponement, Recession, Rights Fees, Rights Holders, Rights Landscape, Rights Obligation, Self Isolation, Sports Fans, Strategy, Streaming Services, Subscribers, Subscription Model, Tech Majors, Tier-one and Value Proposition

Sports streaming insurgent DAZN has announced last week it plans to inform rights holders of its intent to defer its payments of rights fees for any content not yet delivered…

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The Show Must Go On – NFL Throws Screen Pass at COVID-19 with NFL Draft

Posted on 2nd April, 2020 by Alistair Taylor in All-star, Broadcasts, Bundesliga, College, College Eligibility, Console Gamers, Covid, Covid-19, Demand, Digital, Digital Pioneer, Draft, Draft Pick, Draft Prospects, Draftee, E-sports, Entertainment, ESports, Fans, Fox, Fox Sports, FS1, Health Risk, Innovation, IRacing, Live Sports, Madden, March Madness, Media Landscape, MLB, Nascar, NBA, NBA Playoffs, Networks, Nfl, Nfl Combine, NFL Draft, Nfl Madden, NHL Playoffs, Pandemic, Pay Tv, Peak Attention, Postponement, Pro Day, Rights Holders, Scouts, Season, Senior Bowl, Social Distancing, Sports Fans, Supply, Ultras, Video Conference and Virus

The NFL’s commissioner Roger Goodell announced to all 32 teams in a memo on March 26th that the NFL draft will go ahead as scheduled from the 23rd to 25th…

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Olympics Postponement: The Sports Media Landscape of COVID-19

Posted on 26th March, 2020 by Alistair Taylor in Advertising Revenue, Broadcasters, Business Model, Comcast, Covid, Covid-19, D2C, DAZN, Digital Engagement, Direct-to-consumer, Discovery, E-sports, Economic Downturn, EFL, Eleven Sports, English Premier League, FA, Film Library, Financial Viability, Free To Air, FTA, Gallagher Premiership Rugby, Gaming, Governing Bodies, IOC, Live Sports, NBA, Nbcuniversal, Olympics, Overextension, Pandemic, Pay Tv, Peacock, Post-linear Sports, Postpone, Recession, Rights Acquisition, Rights Holders, Rugby Union, Scripted Drama, Sports Industry, Sports-centric, Streaming Services, Svod, Tokyo 2020, Tokyo 2021, Tokyo Summer Olympics, UEFA, UEFA Euro 2020, Utah Jazz, Value Proposition, Wage Cuts, World Athletics, WSL and WWE

The global COVID-19 pandemic is increasing pressure on the viability of emerging and legacy media business models, and is already having an unprecedented impact on the sports industry. An unprecedented…

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Six Nations Behind a Paywall: Can Rugby Afford to Bench Free-To-Air?

Posted on 6th March, 2020 by Alistair Taylor in Addressable Audience, BBC, Business Model, Consumption Habits, Cricket, CVC, Demographic Cliff, Digital Natives, ECB, Exclusive Rights, F1, FIFA, FIFA Women’s World Cup, Formula One, Free To Air, FTA, Governing Body, Guinness, ICC, ITV, Pay Tv, Pay-TV Operator, Paywall, Peak Attention Economy, Revenue Over Reach, ROI, Rugby Union, Six Nations, Sky, Sky Sports, Subscriptions, Svod, The Rugby Paper, Traditional Broadcasters, World Cup and WWE

Six Nations organisers are reportedly considering awarding the exclusive distribution rights for its annual competition to pay-TV operator Sky, in an unprecedented £300 ($384) million deal. Organisers have said they…

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