Blog: Paid Content - Page 5

As ad-supported online content becomes the arena for the rise of fake news (and privately turns into a duopoly market between Facebook and Google), social commerce is shaping up to be one of the next big growth stories for both social’s established tech majors such as Facebook and the young pretenders to the social throne such as Snapchat.

Two key developments in digital media that MIDiA Research has addressed over the past year are the emergence of both full-stack media and the tech ecosystem. These shifts in the digital life have recently emerged to define many people’s purchasing and social lives online, and whilst they share similarities, it is important from a strategic perspective for those operating in the space to recognise the distinctions between the two: Tech Ecosystems Technology ecosystems are product platforms defined by the core components built into the platform by theirowners.