MIDiA Blog - Page 79

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Sports and Sponsorships: MLB Seeks Revenue Home Run

Cover image for Sports and Sponsorships: MLB Seeks Revenue Home Run

Alistair Taylor

22 Jul 2019

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear from patch sponsors on game day apparel, until 2006 when the Major League Soccer’s Real Salt L...

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Music Publishing as an Asset Class – Update

Zach Fuller

19 Jul 2019

hipgnosis song fund

Music publishing

Back in February, MIDiA released a report detailing the financial innovation taking place in the recorded music industry and how this was effectively securitising the concept of music publishing rights.

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Should Streaming Services Produce TV Shows in a Linear Format?

Amanda Stears

17 Jul 2019

Game of Thrones

Streaming video on demand (SVOD) giant Netflix is famous for cultivating the binge-watch phenomenon, fuelled by the popularity of its originals. In the pre-streaming era, people were dependent on traditional scheduled TV for engaging with TV shows.

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New MIDiA Artist Survey – Take Part!

Mark Mulligan

16 Jul 2019

Independent artists

Firstly, thanks to all of you who took part in our artist survey last year. If you did so, you should by now have received the link to the free report. If not, email us at info@midiaresearch and we’ll get it to you.

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Privacy Concerns and Digital Advertisers: Why Brands That Demand Attention Will Lose out in the Post-Peak Shift of the Attention Economy

Hanna Kahlert

16 Jul 2019

attention economy peak

digital marketer

digital marketing

Mid-2019 sees the digital market mid-quagmire. The saturation of the attention economy is driving further and further competition between brands to create propositions that can stand out enough to earn adoption, in a market where overwhelming choice vastly outweighs the total adoption potential of c...

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Why the SVOD Boom Will Benefit Live Nation

Zach Fuller

12 Jul 2019

Live music industry

My first experience of the United States was not the NYC, LA or Florida usually encountered by those visiting the new world for the first time. I was five years old and, due to an Auntie marrying a midwestern doctor, the family holiday consisted of a brief jaunt from Cincinnati, Ohio through to Indi...

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Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Cover image for Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable league to its roster would catapult DAZN into the next echelon of sports broadcasters and fi...

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Independent Artists: The Age of Empowerment

Cover image for Independent Artists: The Age of Empowerment

Mark Mulligan

11 Jul 2019

MIDiA is proud to announce an exclusive new report in conjunction with Amuse – Independent Artists: The Age of Empowerment . The report is based on a global survey of independent artists that we conducted earlier this year, with respondents from all of the world’s continents.

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Why Video Is King in the Peak Attention Economy

Cover image for Why Video Is King in the Peak Attention Economy

Tim Mulligan

11 Jul 2019

As we move firmly into the peak attention economy, the value proposition of entertainment is becoming increasingly nuanced. While consumers have dramatically made the switch to digital consumption following on from the smart phone revolution post-iPhone launch 12 years ago, trends forged in the anal...

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Free-to-Attend Event: Monetising Fandom

Cover image for Free-to-Attend Event: Monetising Fandom

Mark Mulligan

10 Jul 2019

Join us on Wednesday 17 th July in central London for MIDiA’s next free-to-attend event: Monetising Fandom in a Fragmented Content Landscape. Regular attendees of our events will know that they combine great new data and analysis with insightful panels and a mix of attendees not quite like at any ...

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New Ofcom Rule Could Revive VAS Services

Amanda Stears

10 Jul 2019

Since 28 June UK consumers have been able to switch network providers through a single text message, while still retaining their existing mobile number. According to UK communications regulator Ofcom, a third of mobile customers find the process of switching to another provider cumbersome.

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Sports and the Tech Majors: A Competitive Partnership

Cover image for Sports and the Tech Majors: A Competitive Partnership

Hanna Kahlert

8 Jul 2019

Amazon Prime Instant Video

d-day for sporting rights

We’re pleased to announce the launch of our Sports research practice. The Sports vertical provides comprehensive global analysis of the key players unleashing disruption in the business of sport broadcasting, streaming and e-sports alongside detailed and segmented analysis of consumer engagement b...

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The Artist Marketing Playbook Needs Rewriting

Cover image for The Artist Marketing Playbook Needs Rewriting

Mark Mulligan

5 Jul 2019

artist marketing

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via the traditional music marketing.

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Yesterday: The Beatles and the Economics of Music Catalogue

Zach Fuller

5 Jul 2019

music catalogue

Music publishing

The release of Yesterday this week, a film about an aspiring musician who one day discovers he is the only person in the world who remembers The Beatles is an interest test-case for catalogue in the streaming era.

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Is Pay-TV killing off Niche Sports?

Cover image for Is Pay-TV killing off Niche Sports?

Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding the medium through which to distribute live sports has never been more crucial.

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The Genre Strikes Back-Why TV Networks Need To Be Wary of Unbundling

Cover image for The Genre Strikes Back-Why TV Networks Need To Be Wary of Unbundling

Tim Mulligan

4 Jul 2019

With direct to consumer (DTC) the great buzzword for video in 2019 it comes loaded with risk for TV networks which have risen to prominence and financial success on the traditional carriage deals struck with cable and satellite operators.

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How is Korean Wave Disrupting the Digital Landscape?

Amanda Stears

3 Jul 2019

Media and Marketing

Despite recently faced with shocking sex scandals, it's not all gloom and doom in South Korea's entertainment industry. K-pop group Blackpink was the first ever Korean female group to grace the stage of Coachella.

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Big Machine (Inadvertently) Just Did a Promo Ad for Label Services Deals

Mark Mulligan

1 Jul 2019

The sales of Taylor Swift’s former label Big Machine Records to Scooter Braun has resulted in an ugly spat that has been played out very publicly. First Braun enthused about acquiring a ‘brilliant’ company and the global ‘opportunities’.

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Why Stormzy as a Glastonbury Headliner Makes Sense Post-Streaming

Zach Fuller

27 Jun 2019

Live music industry

music festivals

On the eve of Stormzy becoming the first Grime artist to headline Glastonbury, it is worth considering what this represents in terms of the link between the new streaming economy and live music. The South Londoner’s slot is notable less for the now-obligatory controversy that greets any Worthy Far...

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HBO, Game of Thrones and the Warner Media D2C Dilemma

Cover image for HBO, Game of Thrones and the Warner Media D2C Dilemma

Tim Mulligan

26 Jun 2019

Game of Thrones

May 2019 saw the controversial final episode of HBO’s flagship scripted drama series, Game of Thrones. With the final season alone taking up an estimated quarter of HBO’s entire original content budget, Warner Media’s premium TV network invested heavily in transforming a niche TV show into the...

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