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Global Video Forecast 2015-2020 Subscriptions Come Of Age

Report by Tim Mulligan
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The 20,000 Foot View

2015 to 2020 will be a transformational period for the video sector.  Accessing TV content online will become mainstream as video penetration reaches XXX by 2019. Despite solid adoption of subscription and video sharing services, it will be the migration of mass-market TV online that will drive the explosive growth. Growth will be fuelled primarily by emerging market consumers coming online and by-passing analogue era means of consumption.  Video is perfectly positioned to leverage the entertainment and transactional needs of the emerging market consumer, rendering the debate about cord–severing and cord-nevers irrelevant. 
XXX Findings

  • XXX video penetration will go mainstream in 2019 when it reaches XXX style="line-height: XXX video revenues are set to more than triple by 2020 to reach XXX billion
  • XXX America’s XXX video revenue market share in 2014 will reduce to XXX in 2020
  • XXX Revenues outside North America and Europe are set to nearly double to XXX of the market by 2020
  • XXX Video On Demand (SVOD) penetration will more than double but will remain niche reaching XXX globally by 2020
  • XXX SVOD ARPU will only experience a marginal XXX increase over the same period
  • XXX Video advertising revenues will increase by XXX between 2015 and 2020 driven by a XXX increase in video ad revenues 

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