Tim Mulligan

The Mainstreaming Of SVOD
How Apple Can Make Video Subscriptions Ready For Primetime

Cover image for The Mainstreaming Of SVOD

Report by Tim Mulligan

13 Aug 2015

The 20,000 Foot View The digital revolution has created an increasingly fragmented TV landscape. Traditional Pay TV still clings to its old business model whilst Netflix and Amazon hammer on its door,…

Liberty, ITV And The OTT Effect

Blog post by Tim Mulligan

5 Aug 2015

The decision by Liberty Global, John Malone’s Pay TV group, to increase its stake in ITV to 9.9% signals a new round of deal-making in the wider TV industry as company’s struggle to make sense of the…

Global Video Forecast 2015-2020
Subscriptions Come Of Age

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Report by Tim Mulligan

23 Jul 2015

The 20,000 Foot View 2015 to 2020 will be a transformational period for the video sector. Accessing TV content online will become mainstream as video penetration reaches 50% by 2019. Despite solid adoption…

A Glimpse Into The Future Of Video Consumption

Blog post by Tim Mulligan

10 Jul 2015

Something momentous is happening amongst the future generation of Video consumers. According to a report from Miner & Co Studio, 57% of parents surveyed said that their children now prefer to watch…

Facebook Goes Head To Head With YouTube

Blog post by Tim Mulligan

3 Jul 2015

A lot can happen in the world of online video in a year. In fall 2014 Facebook was reporting 1 billion views per day for it’s video feature. Fast forward to summer 2015 and the world’s preeminent social…

Ownership to Access, And Back
Physical Ownership Acquires A New Value In The Digital Era

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Report by Tim Mulligan

2 Jul 2015

The 20,000 Foot View It seems counter intuitive to suggest the physical ownership of content has an addressable market in the digital era. Despite the ubiquity of digital delivery mechanisms for premium…

The Rise Of The Anthology & What It Tells Us About The New Video Content Paradigm

Blog post by Tim Mulligan

29 Jun 2015

This week saw the launch of the second season of True Detective. When the HBO original show first aired in January 2014 it was widely acclaimed for its measured and original interpretation of a tired old…

Ali Baba's New Video Streaming Service Sheds A Light on Netflix's Global Strategy

Blog post by Tim Mulligan

17 Jun 2015

On Monday, Alibaba announced during its CEO’s latest US tour that it will launch a new video streaming service in China. The Tmall Box Office (TBO) will go live in July and will include original content…

Pinterest Changes The Rules of Online Advertising

Blog post by Tim Mulligan

21 May 2015

On Tuesday, Pinterest made a significant announcement. The social networking platform which has become the darling of creatives and the general public for its image focused sharing functionality and carefully…

Verizon Seeks To Future-Proof Its Online Video Strategy

Blog post by Tim Mulligan

14 May 2015

The May 12th decision to purchase AOL is a bold statement of intent by Verizon. Subject to regulatory approval, the $4.4 billion purchase will provide America’s largest Wifi carrier and significant Internet…

The Netflix Effect
How Netflix Is Changing The Rules For TV

Report by Tim Mulligan and Alun Simpson

12 May 2015

The 20,000 Foot View Since reinventing itself as an online video subscription platform Netflix has transformed the paid video market. By delivering its online offering into consumers’ living rooms through…

YouTube Goes Into The Movie Business

Blog post by Tim Mulligan

6 May 2015

YouTube’s recent announcement to make movies with Awesomeness TV heralds the launch of new positive rather than reactive thinking by the world’s largest vide sharing and viewing site. On it’s 10th…

FaceBook’S 25% Increase In Video Views & The Need For Premium Content

Blog post by Tim Mulligan

29 Apr 2015

Facebook’s CEO Mark Zuckerberg rightly described Facebook 1st quarter Financial Results as “A strong start to the year” with a record 1.44 billion monthly active users on the site. On a daily basis…

Video Market Country Profile: UK
Catch-Up TV Supercharges The Market

Report by Tim Mulligan

20 Apr 2015

The 20,000 foot view Online TV viewing in the UK is now a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity and smartphone adoption and driven by…

Why Netflix Is Worried About Sling TV

Blog post by Tim Mulligan

17 Apr 2015

Netflix CEO Reed Hastings has repeatedly presented HBO as the biggest competitive threat to his online subscription video service. Both companies have highly engaged audiences who respond well to segmented…

YouTube Gets Tough On Content Creators

Blog post by Tim Mulligan

14 Apr 2015

YouTube CEO Susan Wojicki’s stated goal to move beyond the ad-funded content model for the world’s largest video site is nearing fruition. YouTube has drafted new rules for its partners - content owners-…

Video Market Country Profile: US
The Global Online Video Powerhouse

Report by Tim Mulligan

8 Apr 2015

The 20,000 Foot View The United States is fast approaching the point where online TV viewing becomes a mainstream consumer activity. This has been facilitated by near universal levels of internet connectivity…

Vessel Opens Its Door To Closed Windows

Blog post by Tim Mulligan

25 Mar 2015

YouTube has ridden the wave of improving technology, connectivity and consumer sophistication, to become the largest content destination on the planet. Along the way it has ruffled feathers, disrupted…

YouTube Disruptors
The Companies That Aim To Challenge YouTube In Its Second Decade

Report by Tim Mulligan

10 Mar 2015

The 20,000 Foot View YouTube’s supercharged success over the last decade shows signs of having created a monopolistic mindset in the company that leaves it ripe for disruption. Its runaway success as…

YouTube Channels
How YouTube Stars Build Engaged Audiences

Report by Tim Mulligan

5 Mar 2015

The 20,000 Foot View With 1 billion monthly users, YouTube is the third most popular online destination globally making it the world’s de facto pure play video destination. A whole generation has grown…