Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Facebook: Will The Next 15 years Be As Favourable To The Social Media Hegemon?

Tim Mulligan

5 Feb 2019

Yesterday (4th February) marked Facebook’s 15-year anniversary. Arguably no other company, with the notable exception of Google, has had as significant impact on our collective digital lives as the US social media giant.

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The Video Subscription Challenge In 2019

Tim Mulligan

1 Feb 2019

Amid all the excitement in the media world around the 2019 launches of direct-to-consumer services from such illustrious content producers as Disney and Warner Media, one clear question remains unanswered - will the public pay for these additional subscription video on demand (SVOD) services? The general assumption is that the seemingly relentless rise of Netflix and Amazon Prime Video make continued subscription growth across the SVOD sector an inevitability.

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Hulu Takes Aim At Netflix

Tim Mulligan

25 Jan 2019

From February 26 th , Hulu, currently the number three subscription video on demand (SVOD) service in the US, will reduce its ad-supported offering from $7.99 to $5.99. This comes one week after Netflix —currently the US SVOD leader — increased pricing for its membership plans.

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Quarterly Digital Content Trends Q4 2018

Cover image for Quarterly Digital Content Trends Q4 2018

Tim Mulligan

January 2019

Spotify

YouTube

Deezer

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded each quarter in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2017 and Q4 2018 across music, video, games and social.

Amazon Dives Into Ad-Supported Video With IMDB Freedive

Tim Mulligan

16 Jan 2019

Last week’s US launch of IMDB Freedive marks Amazon’s long anticipated move into ad-supported Video on Demand (AVOD). IMDB is the long-standing Amazon subsidiary which operates as a film data base on an estimated 5 million titles and has 250 million monthly users.

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Hulu’s Integrated Streaming And Pay-TV Approach Could Be The Future of Video Entertainment

Tim Mulligan

11 Jan 2019

On Tuesday, USstreaming video provider Hulu announced that it had reached 25 million subscribers, a 48% increase year on year. This was on the back of a 36% growth rate in 2017 and now means that Hulu has 44% of Netflix’s domestic subscriber numbers (Netflix Q3 2018 earnings ) and 64% of Amazon’sPrime Video subscriber count in the US.

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Consumer Willingness to Pay for Video Streaming Subscriptions

Cover image for Consumer Willingness to Pay for Video Streaming Subscriptions

Tim Mulligan

January 2019

Streaming video

SVOD

Sports SVOD

This slide deck highlights consumer demand for video subscription services and preferred features, with detail for sub segments such as country, age, streaming service and video service preference. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

2019—The Year The Traditional TV Ratings System Finally Crumbles

Tim Mulligan

2 Jan 2019

2019 has only just begun andalready the traditional world ofthe TV ratings has sustained a heavy blow with US TV Network CBS not renewing its Nielsen contract into 2019. This is a significant blow in both financial and strategic terms to the public research company which is struggling to bridge the measurement gap between its traditional ratings system and the new digital first video landscape.

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Why T-Mobile Has Pressed The Pause Button On Its Video Disruption Plans

Tim Mulligan

21 Dec 2018

post-net neutrality

This week it was revealed that the US’s third-largest Telco carrier, T-Mobile, was delaying the launch of its much vaunted video service into 2019. This comes after the attention-grabbing company had gone to considerable lengths to communicate the imminent launch of a telco-centric video service billed as a truly“disruptive TV service” which was going to up-end the US Pay TV business, a sector that was worth $108.

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Google, Facebook, And The Coming Big Tech Disruption

Tim Mulligan

12 Dec 2018

2018 has turned out to be the year in which the seemingly invulnerable tech majors started to come unstuck. So far, Facebook has fallen the furthest in both the eyes of regulators and the general public upon whom it depends for multi-billion revenues.

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Move Toward the Cloud is Real and Happening in 2019

Tim Mulligan

10 Dec 2018

cloud computing

Following araft of announcements at AWS reIgnite , Amazon Web Services (AWS) held a private press and analyst session last week to talk about its new tool AWS Elemental Media Connect . This new tool allows broadcasters to securely distribute live video feeds via the cloud.

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US Cord Cutting Q3 2018
SVOD Users the Driving Force

Cover image for US Cord Cutting Q3 2018

Tim Mulligan

December 2018

US

YouTube

Streaming video

Cord cutting is now a firmly entrenched component of the pay-TV business, especially in the US. Pay-TV providers of all kinds continue to shed subscribers each quarter, all against the backdrop of a continually expanding streaming market. However, the real story behind cord cutting is not how many people are doing it, but who is doing it.

Friends for Life? Warner Media and Netflix Renegotiate Frenemy Deal

Cover image for Friends for Life? Warner Media and Netflix Renegotiate Frenemy Deal

Tim Mulligan

6 Dec 2018

The revelation that Warner Media (previously Time Warner, and acquired by AT&T in June 2018) has negotiated a clause in its 2019 licensing agreement with Netflix for ageing sitcom Friends highlights the existential challenge facing TV players in the streaming era.

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Global Video Forecast 2018–2025

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Tim Mulligan

December 2018

YouTube

Amazon

Streaming video

2018–2025 will represent an epoch-defining era for video as streaming supplants analogue as the main technology for delivering content to TV audiences. In 2018 streaming video subscriptions already reached parity with pay-TV subscriptions in leading markets.

Orange Has Bold Ambitions For Financial Services

Cover image for Orange Has Bold Ambitions For Financial Services

Tim Mulligan

4 Dec 2018

Last week, Orange held a press and analyst briefing to discuss its plans for Orange Bank and the progress to date. Orange is one of Europe’s leading converged telcos. It is aggressively rolling out fibre broadband services across its footprint.

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In for a Penny, In for a Pound…Netflix and the Imminent Pinewood Studio Agreement

Cover image for In for a Penny, In for a Pound…Netflix and the Imminent Pinewood Studio Agreement

Tim Mulligan

4 Dec 2018

Over the weekend news broke about streaming video on demand (SVOD) global leader Netflix being in advanced stages of its negotiations with the owners of Pinewood Studios (UK), to secure a long-term lease on the facilities.

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Digital Sports Viewing will increasingly become a shared experience

Cover image for Digital Sports Viewing will increasingly become a shared experience

Tim Mulligan

30 Nov 2018

On November 28 Eleven Sports, the streaming SVOD insurgent, announced the rollout of a potentially disruptive feature called ‘ Watch Together ’. Watch Together adds private video group functionality to create a shared viewing experience for groups of friends and fans.

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BT Unveils BT Plus v2.0

Tim Mulligan

27 Nov 2018

Media and Marketing

BT will be offering a WiFi guarantee as part of the next iteration of BT Plus, its premium home broadband and 4G bundle. This includes a new Smart Home Hub 2 (router) along with one disc that connects to the router to improve connectivity throughout the home.

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BT Sport Continues to Drive Innovation

Tim Mulligan

23 Nov 2018

BT Sport will broadcast this weekend’s EE Wembley Cup live on YouTube using remote production over EE’s 5G network; a world first according to BT Sport. The sporting event is an exhibition football tournament featuring a range of YouTube high-profile stars including Spencer Owen, F2 Freestylers and Calfreezy as well as international football legends.

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Huawei Is A Force To Be Reckoned With In 5G

Tim Mulligan

22 Nov 2018

Huawei held its annual global mobile broadband forum event in London this week. It was a great opportunity for the network vendor to demonstrate its leadership in 5G and appease key stakeholders on security concerns.

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