Tim Mulligan

What’s In A Name: From Yahoo to Altaba

Blog post by Tim Mulligan

11 Jan 2017

So two weeks into the 2017 and it's another year and yet another twist in the ongoing saga that is Yahoo. On Monday, Yahoo Inc disclosed in a regulatory filing that it was splitting the company into two.…

US Video Market Overview
SVOD Grows The Pay-TV Market

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Report by Tim Mulligan

5 Jan 2017

20,000 foot view: The US continues to dominate global video trends as the world’s most valuable online video market. The video audience continues to experience strong growth fueled by a combination of…

Welcome To The New Episodic Reality Of Online Video

Blog post by Tim Mulligan

5 Jan 2017

2016 was big for many reasons and one of the lesser known yet significant developmental milestones for online video was the launch of The OA , an original series launched by Netflix on December 16 th . …

Mad Men, Video Advertising And Transparency

Blog post by Tim Mulligan

20 Dec 2016

The news last week that yet another major Advertising Agency has been contacted by the US Department of Justice “concerning video production and post-production practices in the advertising industry”…

The Second Coming Of Silent Cinema

Blog post by Tim Mulligan

16 Dec 2016

89 years ago The Jazz Singer was released and the moving image industry went through one of its periodic transformative moments. The jazz singer was the first “talkie”; a film with sound. At a stroke,…

Why PewDiePie Contemplated Deleting His YouTube Channel

Blog post by Tim Mulligan

9 Dec 2016

PewDiePie who runs the most subscribed YouTube channel which has just surpassed 50 million subscribers declared that he is going to close down his record-breaking channel today. PewDiePie, aka Swedish…

Quick Take: Twenty-First Century Fox Makes Its Move on Sky

Blog post by Tim Mulligan

9 Dec 2016

Today’s announcement of the tender offer by Twenty-First Century Fox to buy up the remainder of Sky Plc which it doesn’t currently own could be one of the most pronounced outcomes of Brexit for the…

Netflix Flexes Its Licensing Muscle

Blog post by Tim Mulligan

1 Dec 2016

The announcement yesterday that Netflix is going to allow TV and movie downloads for offline viewing is a seismic moment for TV generally not just SVOD (subscription video on demand) services in particular.…

MIDiA Research Predictions 2017
The Year Of The Platform

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Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further…

From Music Video To Music Inspired Video
Music Video In The Multi-Distribution Era

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Report by Tim Mulligan

30 Nov 2016

Music video at the end of 2016 finds itself at a crossroads. The original perception of Music video as a sales promotion tool no longer applies in the post-download era, when consumers are now showing…

Why CNN has Acquired A Video Start Up Founded By A YouTuber

Blog post by Tim Mulligan

29 Nov 2016

Monday’s announcement by CNN that is has agreed to acquire Beme the social media app created by YouTuber Casey Neistat shouldn’t come as a surprise. The deal represents a tie up of the old media world…

Netflix User Profile
Mass Market Streaming Video Users

Report by Tim Mulligan

23 Nov 2016

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion…

Linear TV And The Enduring Call Of The Wild

Blog post by Tim Mulligan

21 Nov 2016

Planet Earth II has shown that there’s still such a thing as appointment to view in TV for non-live events. The BBC’s flagship natural history series had 9.2 million views for its season opener on…

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation…

From Reality TV Host To Commander In Chief-The Enduring Power Of TV

Blog post by Tim Mulligan

11 Nov 2016

Amid all the post election analysis on Tuesday’s historic vote and the talk of the first Twitter president it was easy to overlook one enduring truth in America cultural discourse - TV still matters.…

Why is YouTube Red Struggling To Add Subscribers?

Blog post by Tim Mulligan

3 Nov 2016

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service…

Why Amazon Prime, China And Video Are All Interlinked

Blog post by Tim Mulligan

2 Nov 2016

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without…

Next Generation TV Operators
Reconsolidation Is A-Coming

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Report by Tim Mulligan

31 Oct 2016

Next Generation TV Operators: Reconsolidation Is A-Coming Nearly a decade has passed since Netflix launched its subscription video service in 2007, and the intervening nine years have seen an explosion…

What The Death Of Vine Means For Super Short Form Video

Blog post by Tim Mulligan

28 Oct 2016

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies.…

Why AT&T Has Decided To Acquire Time Warner

Blog post by Tim Mulligan

24 Oct 2016

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is…