Tim Mulligan

Tim is MIDiA's research director and senior video analyst. His research focus is streaming TV, and the intersection between established and emerging monetisation and engagement models for consuming TV and film. Underpinning this is a focus upon the business strategy and financial environment around which video services compete. Supporting this supply side coverage is a detailed overview of the consumer dynamics driving engagement from fandom to subscription challenges and video ad responsiveness.

Why Game of Thrones Season Eight Represents the Swan Song for Linear Scheduling

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Tim Mulligan

20 May 2019

Unless you’ve been living under a piece of dragonstone for the last two months, you’ll be aware that the last episode of Game of Thrones aired last night. For fans of the hit TV show, the final season has been one of unexpected twists and character developments making for compelling viewing.

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The US Sports Betting Market Is Heating Up After Fox Plays its Strategic Hand

Tim Mulligan

14 May 2019

Fox Corporation – the successor company to 21st Century Fox – has made its first decisive move since completing the $71 billion sale of 21stCentury Fox’s non-news and sports network assets in March.

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Is Sinclair About to Cause a Stir in US Streaming Sports Coverage?

Tim Mulligan

9 May 2019

Sinclair Broadcasting

This has been a busy week for Disney. As part of the regulatory approval terms for acquiring 21stCentury Fox’s non-US TV network businesses, it had to divest itself of the 22 regional sports networks (RSNs) which it finally acquired in March.

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Walmart the Video Innovator?

Tim Mulligan

1 May 2019

This week in New York Walmart is holding a presentation for leading ad agencies. The world’s largest retailer will pitch the advertising opportunities around a combination of original shows and new tech on its streaming service Vudu, which potentially could provide it with a domestic edge in the rapidly evolving ad-supported video on demand (AVOD) space.

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US Cord Cutting Full Year 2018
Streaming Transition Picks Up Pace

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Tim Mulligan

April 2019

US

YouTube

Streaming video

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon. However, this is not simply a story of decline but instead one of transition, with streaming growing — in a wider sense — the total base of pay-TV subscribers.

Why AT&T Cashed in on Its Hulu Stake and What This Means for Disney’s Direct-to-Consumer Strategy

Tim Mulligan

23 Apr 2019

direct-to-consumer

Last week US communications giant AT&T announced that it had sold its 9.5% stake in US subscription video on demand (SVOD) service Hulu for $1.43 billion, valuing the third largest US SVOD operator at $15 billion.

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Netflix and the Value Add in Content Partnerships

Tim Mulligan

9 Apr 2019

Netflix’s Q1 2018 earnings release next week will be closely scrutinised by investors and industry competitors alike for some reassurance over the ever-increasing content obligations being assumed by the world’s leading subscription video on demand (SVOD) service.

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The Bullish Case for Apple’s Transition into Media

Tim Mulligan

2 Apr 2019

A week on from Apple’s momentous decision to prioritize becoming a media and consumer services-led company, the stock price for the company remains almost exactly where it was. On Monday March 25th AAPL’s price opened at $191.

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Cord Cutting FY 2018: Streaming Transition Picks Up Pace

Cover image for Cord Cutting FY 2018: Streaming Transition Picks Up Pace

Tim Mulligan

1 Apr 2019

Cord cutting is now an established component of the US pay-TV landscape, reinforcing the role of the US as the canary in the mine for the global pay-TV business. Cord cutting accelerated in 2018, highlighting the secular nature of the phenomenon.

min read

E-sports
An Alternative Future for Televised Sports?

Cover image for E-sports

Alistair Taylor, Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

April 2019

YouTube

Amazon

Google

E-sports continue to gain attention, with more brands seeking to enter the space populated as it is by a succession of new leagues, competitions and teams. But for all the hype, e-sports has not yet managed to deliver the scale of audience that the market activity warrants.

Apple TV+ and The Beginning of Apple the Media Company – #AppleEvent

Tim Mulligan

25 Mar 2019

Apple today announced the launch of its much anticipated video service, Apple TV+, at its #AppleEventin Cupertino, California. It has been a long time in the making for a combination of reasons, not least of which is a concern among TV networks of making Apple too strong a partner that they cannot control.

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SVOD Stacking
Direct to Consumer Services Set to Move the Needle

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Tim Mulligan

March 2019

Streaming

US

UK

In the attention economy, everyone is your competitor – a point well made by Netflix’s Reed Hastings’ observation that the company is now vying for viewer time with the popular game Fortnite. Now that we are entering the post-peak phase of the attention economy, the focus for video is shifting to the overlap between subscription video on demand (SVOD) users and the additional services they use.

The BBC Confronts the Reality of Planet (Digital) Earth

Tim Mulligan

20 Mar 2019

Yesterday the chairman of the British Broadcasting Corporation, David Clementi, gave a talk at the Oxford Media Conventionwhich starkly addressed the reality which the world’s oldest and arguably most iconic public service broadcaster (PSB) now finds itself confronting.

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Apple Gets Ready for Showtime

Tim Mulligan

15 Mar 2019

Streaming video

Apple fans this week have been speculating about the March 25 th event which the tech major has announced it will be holding at its Cupertino, California headquarters. The tagline for the event is “It’s showtime”, and Apple has been dropping big hints that it will make a significant announcement about its forthcoming video service.

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Netflix is Now Running Faster to Stand Still

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Tim Mulligan

7 Mar 2019

peak attention economy

streaming peaks

If a week is a long time in politics what must three years be in streaming video? In the case of Netflix, it turns out not a lot…in one key metric- domestic engagement. On other metrics Netflix has been surging ahead.

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What The New Season Of Game Of Thrones Tells Us About YouTube Engagement

Tim Mulligan

26 Feb 2019

YouTube has been notoriously coy about its user growth, with the official PR line for the company still stating that it has ‘Over one billion users.’ For a company that has been the driving force behind online video consumption for the last 12 years, YouTube has been both derided for the superficiality of its video content and for using its safe harbour privileges to undermine existing media models.

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Why LaVar Ball Has Chosen Facebook For His Family Reality TV Series

Tim Mulligan

26 Feb 2019

Facebook has commissioned LaVar Ball for a docu-series, which revolves around his basketball superstar sons - Lonzo, Liangelo, LaMelo and their fast-rising careers in the second most widely viewed sport in the US.

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Netflix Finally Brings Home the Oscars And Leaves Hollywood Wondering What Next?

Tim Mulligan

25 Feb 2019

Last night at the Oscars Netflix finally won its first Academy Award, and then a second one, and then a third one. Like London buses, Netflix had spent a long time waiting and then suddenly three came along at once.

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Why Apple Could Become The Safe Harbour For Creatives

Tim Mulligan

19 Feb 2019

On March 25 th Apple is planning an event to formally announce the launch of both its forthcoming video and news subscription services. Likely attendees include Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams – the Hollywood talent behind a slate of originals set to appear on the video service.

min read

Another Week, Another Direct-To-Consumer Service Comes To Market

Tim Mulligan

13 Feb 2019

direct-to-consumer

On Sunday (February 10), movie catalogue specialist Epix announced the launch of its first direct-to-consumer service Epix Now . Access to Epix’s programming was previously only available through its four channels currently carried by its pay-TV operator partners.

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