Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
MIDiA Research predictions 2018: Post-peak economics
What the 2018 success of the Beatles for UMG tells us about where streaming is heading
Spotify Q4 2018: Solid growth with a hint of profitability but longer term questions
Spotify Q4 2018 Earnings Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation
Podcasts: a Netflix moment for radio (but perhaps not the future of Spotify)
Why first is far less important than best
Marshmello just livestreamed on Fortnite - so just what is a concert?
MIDiA Research Music Forecasts 2018–2026
Japan should look to China for future streaming growth
Ad-supported strategies are playing a growing role in the digital economy
Bingo: The analogue antidote to digital overload
Just who would buy Universal Music?
Africa and Asia Music Repertoire Shares
Why music and video are crucial to Apple’s future
How YouTube’s domination of streaming clips the market’s wings
Artists direct and streaming the Big Winners in 2018
Soon to be the biggest ever YouTube channel, T-Series may also be about to reshape global culture
5G: Use Cases, Hurdles and Opportunity
