Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

The Meta Trends that Will Shape 2019

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Mark Mulligan

16 Nov 2018

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies – VR, blockchain, AI music – failed to meet inflated expectations, concepts such as privacy, voice, emerging markets and peak in the attention economy shaped the evolution of digital content businesses, in a year that was one to remember for subscriptions across all content types.

min read

MIDiA Research Predictions 2019

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Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

YouTube

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Companies and brands mentioned in this report: ABC, Alibaba, Alphabet, Amazon, Amazon Prime Video, Apple, Apple Music, AT&T, BBC, BT, BT Sports, BT TV, Bundesliga, Cambridge Analytica, DAZN, Disney, Eleven Sports, Endemol, ESPN, ESPN+, EU, FA Cup, Facebook, Fox, Google, Grey’s Anatomy, HBO, Hitco, IGTV, Instagram, Instagram TV, Jet.

Spotify Q3 2018 Earnings
Metrics on Track But Investors Not Convinced

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Mark Mulligan

November 2018

Subscriptions

Streaming

Streaming Music

Spotify’s Q3 2018 earnings once again showed continued solid progress across most of its performance metrics, with strong progress in many areas. However, weakening investor confidence across US tech stocks as a whole, coupled perhaps unrealistic investor expectations saw Spotify’s share price fall again.

Can Spotify Ever Meet Investors’ Expectations?

Mark Mulligan

1 Nov 2018

Spotify just posted another solid set of results, adding four million subscribers and beating profit and revenue estimates, yet its share price fell. What’s going on? Spotify is on track for where it should be, slightly below, but on track.

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Guess Which is The Leading Headphone Brand?

Mark Mulligan

1 Nov 2018

Headphones have been centre stage of the digital music market since the launch of the iPod in 2001. Portable music started more than two decades earlier with Sony’s Walkman, but it was digital’s ability to fill a device with catalogues of music, rather than just one album that empowered music listeners to cut the cord from their home stereos.

min read

Radio 2018
Streaming’s Continuing Impact

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Mark Mulligan

October 2018

Streaming

Streaming Music

Spotify

This is a 2018 update to MIDiA’s 2017 report exploring the impact of streaming on radio audiences. The underlying data comes from MIDiA’s quarterly consumer tracker which was first fielded in Q4 2016. Companies and brands mentioned in this report: 2GB, 702 ABC, AdsWizz, BBC, BOOM-FM, CBC Radio One, CBC Radio Two, CHFI-FM, CHUM-FM, Capital FM, Digital Audio Exchange, Global Radio, Heart, KIIS-FM, Kiis106.

Spotify May Already Be Too Big for the Labels to Stop it Competing With Them

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Mark Mulligan

26 Oct 2018

independent record labels

Spotify’s Daniel Ek is betting big on developing a ‘two sided marketplace’ for music . With the company’s market cap on a downward trend despite strong growth metrics , Ek might find himself having to play up the disruption narrative more boldly and more quickly than he’d planned.

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Consumer Demand for Music Streaming Subscription Services

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Mark Mulligan

October 2018

subscription services

paid subscriptions

Streaming music subscriptions

This slide deck highlights consumer demand for music subscription services and preferred features, with detail for sub segments such as country, age, streaming service and music genre. The data is pulled from MIDiA’s Q1 2018 Consumer Survey fielded in US, Mexico, Brazil, Japan, Sweden, Germany and the UK.

Spotify, DistroKid and the Two Sided Marketplace

Mark Mulligan

17 Oct 2018

spotify as a label

Spotify has taken a minority stake in DistroKid . In itself, it may be a slightly left field but relatively insignificant move, except that it is in fact one small but important step on a much bigger journey.

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Event Postponed

Mark Mulligan

17 Oct 2018

Just to confirm that tonight's MIDiA Event is not taking place. The event has been postponed and we will announce the new date shortly.

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Speaker Market Shares
Amazon Ahead in a Crowded Market

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Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Digital music pushed music out of the home speaker and into the earphone. Over recent years this has created a booming market for headphones but speakers are fighting back, driven in large part by tech majors using smart speakers as a Trojan horse for expanding into the home.

Headphones Market Shares
Apple Takes the Lead

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Mark Mulligan

October 2018

Subscriptions

Streaming

Music Subscriptions

Headphones are the physical manifestation of streaming music. With the focus of listening shifted from home speakers to smartphones, headphones have become ubiquitous. But, whereas convenience was unchallenged in the early years, consumers have started to place more importance on quality.

Looking for the Music in Tencent Music

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Mark Mulligan

5 Oct 2018

The Tencent Music Entertainment (TME) F1 filing makes for highly interesting reading, but don’t expect copious amounts of data to give you an inside track in the way that Spotify’s F1 filing did. Instead TME’s F1 bears much closer resemblance to iQyi’s F1, namely a basic level of KPIs, lots of market narrative and even more space assigned to explaining all of the risks associated with investing in a Chinese company.

min read

Making Free Pay: Fine-tuning Freemium

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Mark Mulligan

3 Oct 2018

Streaming is transforming music and TV business models, driving growth in both audiences and revenue. A balance between free and paid tiers and services has been key to this success, but, growth is not always balanced, and as we approach maturity in many western markets, more may be needed of free, ad supported options.

min read

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

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Mark Mulligan

September 2018

Apple TV

wireless speakers

Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started to come to market at scale.

MIDiA Data Spotlight: Music Listening
Car Leads the Way

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Mark Mulligan

September 2018

music consumption

music listening

places of listening

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Music Listening Mainly Happens on the Go Key Places of Listening to Music, Q1 2018 The car has long been one of the heartlands of music listening and remains so with 55% of consumers engaging in this activity.

MIDiA Data Spotlight: Music Consumption
YouTube and Radio Lead the Pack

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Mark Mulligan

September 2018

Radio

YouTube

free Streaming

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: YouTube and Radio Dominate Music Consumption Key Music Consumption and Purchasing Behaviour, Q1 2018 Music consumption and spending is more diversified than ever, with traditional formats still holding on to their loyal legacy audiences, while adoption of newer formats accelerates, especially among younger consumers.

Spotify’s Tencent Risk

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Mark Mulligan

21 Sep 2018

emerging markets

NOTE: a previous version of this post referred to a non-compete clause with Spotify detailed in this SEC filing. I have been advised that the scope of this clause is narrower than I had originally interpreted.

min read

Quarterly Digital Content Trends: Q2 2018

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Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

Article 13 – Laws of Unintended Consequences

Mark Mulligan

14 Sep 2018

[If this was Medium, it would say ‘long read’ – you’ve been warned] I do not normally add disclaimers or qualifiers at the start of blog posts, but given how divisive the whole Article 13 debate has become, there is a big risk that some readers will make incorrect assumptions about my position on Article 13.

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