Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

MIDiA Research Music Forecasts 2018–2026

Cover image for MIDiA Research Music Forecasts 2018–2026

Mark Mulligan

February 2019

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated....

Japan Should Look to China for Future Streaming Growth

Mark Mulligan

30 Jan 2019

china streaming market

Japan is the world’s second largest recorded music market and accounts for 14% of the global total. However, Japan is not following the wider market path of surging streaming revenues driving overall...

min read

Ad-supported Strategies Are Playing A Growing Role In The Digital Economy

Mark Mulligan

21 Jan 2019

Critical Developments

2018 was a big year for subscriptions, across music (Spotify on target to hit 92 million subscribers), video (global subscriptions passed half a billion), games (98 million Xbox Live and PlayStation Plus...

min read

Bingo: The Analogue Antidote to Digital Overload

Mark Mulligan

18 Jan 2019

bing players millions

This week MIDiA published a report on a sector that has been on the side lines for some time but is returning to health: Bingo! If you are based in the UK you may well have seen or heard some of the extensive...

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Just Who Would Buy Universal Music?

Cover image for Just Who Would Buy Universal Music?

Mark Mulligan

14 Jan 2019

Access Industries

Vivendi continues to look for a buyer for a portion of Universal Music . Though the process has been running officially since May 2018 , the transaction (or transactions) may not close until 2020. In many...

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Africa and Asia Music Repertoire Shares

Cover image for Africa and Asia Music Repertoire Shares

Mark Mulligan

January 2019

iTunes

Spotify

YouTube

This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of...

Why Music and Video are Crucial to Apple’s Future

Mark Mulligan

7 Jan 2019

comes with music

Apple’s downgraded earnings guidance represents its first profit warning in 10 years. This is clearly a big deal, and probably not as much to do with a weakening Chinese economy ifAlibaba’s 2018 Singles’...

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How YouTube’s Domination of Streaming Clips the Market’s Wings

Cover image for How YouTube’s Domination of Streaming Clips the Market’s Wings

Mark Mulligan

3 Jan 2019

ad supported arpu

ad supported streaming

Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while...

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Artists Direct and Streaming the Big Winners in 2018

Cover image for Artists Direct and Streaming the Big Winners in 2018

Mark Mulligan

18 Dec 2018

2018 music revenues

2019 Recorded music revenue

With less than two weeks of 2018 left, the die is largely cast for the year, but we’ll have to wait at least a couple more months for the major labels to announce their results (though WMG still hasn’t...

min read

Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Mark Mulligan

13 Dec 2018

Media and Marketing

Some time over the next month or so aYouTube landmark will bepassed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet .As of time of writing T-Series had 75.4 million subscribers...

min read

5G: Use Cases, Hurdles and Opportunity

Cover image for 5G: Use Cases, Hurdles and Opportunity

Mark Mulligan

December 2018

Amazon

telco

mobile carriers

5G promises to be the next big step change both in telco business models and the digital content economy. The arrival of 5G will supercharge the business models of many companies across infrastructure...

Music Consumer Behaviour Q3 2018
YouTube Leads the Way But At What Cost?

Cover image for Music Consumer Behaviour Q3 2018

Mark Mulligan

December 2018

Apple

Spotify

YouTube

This report presents music consumption data for Q3 2018, with consumer data for US, Canada, Mexico, Brazil, Australia, Japan, Germany, Sweden and the UK. Key Findings Radio listening is the most widespread...

Independent Labels Grew Global Market Share to 39.9% in 2017

Mark Mulligan

4 Dec 2018

Media and Marketing

The global independent label trade body WIN has just published the third edition of the Worldwide Independent Market report. You can download the entire report for free here. As regular readers will know,...

min read

Taylor Swift, Label Services and What Comes Next

Mark Mulligan

22 Nov 2018

Taylor Swift has done it again, striking a deal with UMG that includes a commitment from the world’s largest label group to share proceeds from Spotify stock sales with artists, even if they are not...

min read

MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team

Cover image for MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team

Mark Mulligan

16 Nov 2018

MIDiA Analyst Team

Paolo Pescatore

I am very pleased to announce that seasoned and respected analyst Paolo Pescatore is joining MIDiA’s analyst team, to head up our new Telco Consumer Services research stream. Paolo has spent the last...

min read

The Meta Trends that Will Shape 2019

Cover image for The Meta Trends that Will Shape 2019

Mark Mulligan

16 Nov 2018

2019 tech and media predictions

MIDiA has just published its annual predictions report . Here are a few highlights. 2018 was another year of change, disruption and transformation across media and technology. Although hyped technologies...

min read

MIDiA Research Predictions 2019

Cover image for MIDiA Research Predictions 2019

Alistair Taylor, Georgia Meyer, Mark Mulligan, Tim Mulligan and Zach Fuller

November 2018

Apple

Spotify

Video

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech, across music, video, media, brands, marketing, games and sports in 2019. Key...

Spotify Q3 2018 Earnings
Metrics on Track But Investors Not Convinced

Cover image for Spotify Q3 2018 Earnings

Mark Mulligan

November 2018

Subscriptions

Streaming

Streaming Music

Spotify’s Q3 2018 earnings once again showed continued solid progress across most of its performance metrics, with strong progress in many areas. However, weakening investor confidence across...

Can Spotify Ever Meet Investors’ Expectations?

Mark Mulligan

1 Nov 2018

Spotify just posted another solid set of results, adding four million subscribers and beating profit and revenue estimates, yet its share price fell. What’s going on? Spotify is on track for where it...

min read

Guess Which is The Leading Headphone Brand?

Mark Mulligan

1 Nov 2018

Headphones have been centre stage of the digital music market since the launch of the iPod in 2001. Portable music started more than two decades earlier with Sony’s Walkman, but it was digital’s ability...

min read

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