Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Truth and Trust in the Era of Fake News
State of the Streaming Nation 3.0 Multi-Paced Growth
How ByteDance could drive the next streaming paradigm
Music Marketing Niche is the New Mainstream
Niche is the new mainstream
PledgeMusic and not-so-glorious failure
Playlist malfeasance will create a streaming crisis
Music sync: A market ripe for change
Creator support: A new take on user-centric licensing
Amazon’s ad supported strategy goes way beyond music
One Billion-Plus YouTube Music Videos Latin Takeover
Last Call for Our Artist Survey
Spotify, the decline of playlists, and the rise of podcasts
New MIDiA Latin American streaming report in English, Spanish, and Portuguese
10 trends that will reshape the music industry
E-sports An Alternative Future for Televised Sports?
Apple’s subscription pivot
How YouTube’s 1bn+ club is changing the face of global music culture
