Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Spotify Q4 2018 Earnings
Strong Subscriber Growth With a Hint of Profitability but Long-Term ARPU Deflation

Cover image for Spotify Q4 2018 Earnings
Mark Mulligan
Spotify finished 2018 strongly, over performing in both subscriber and ad-supported MAU additions. This was accompanied by Spotify’s first ever profitable quarter and two major podcast acquisitions early in 2019, hinting at a positive year ahead. However, at the same time, premium ARPU continues a long-term decline.
Read more …

Africa and Asia Music Repertoire Shares

Cover image for Africa and Asia Music Repertoire Shares
Mark Mulligan
This report provides repertoire splits across streaming music services in a number of sub-Saharan African and Asian markets. Also presented are details on the key labels, artists and genres for each of the countries covered. Companies and brands mentioned in this report: Apple Music, Avex, AWA Music, Boomplay, Cashtime, Chocolate City, Deezer, D-Hits, Emperor, Empire Mates Entertainment (E.
Read more …

How YouTube’s Domination of Streaming Clips the Market’s Wings

Cover image for How YouTube’s Domination of Streaming Clips the Market’s Wings
Mark Mulligan
Firstly, happy new year to you all. Now on to the first post of 2019. The Article 13 debate that shaped so much of the latter part of 2018 will continue to play an important role throughout 2019 while European and then national legislators deliberate on the provision and the wider Digital Copyright Directive of which it forms a part.
min read
Read more …

Independent Labels Grew Global Market Share to 39.9% in 2017

Mark Mulligan
The global independent label trade body WIN has just published the third edition of the Worldwide Independent Market report. You can download the entire report for free here. As regular readers will know, MIDiA Research has conducted this study on behalf of WIN for each of the three editions, collecting an unparalleled volume of data from many hundreds of independent record labels right across the globe.
min read
Read more …

MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team

Cover image for MIDiA Research Welcomes Veteran Telco Analyst Paolo Pescatore To Team
Mark Mulligan
I am very pleased to announce that seasoned and respected analyst Paolo Pescatore is joining MIDiA’s analyst team, to head up our new Telco Consumer Services research stream. Paolo has spent the last 20 years covering telecoms, media and technology (TMT) research and advising leading telcos and technology companies at the c-suite on topics such as convergence, content bundles and consumer services.
min read
Read more …