Mark Mulligan

MIDiA Chart Of The Week: Facebook Video

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Blog post by Mark Mulligan
The total number of videos viewed by Facebook users was 8 billion a day as of  November 4th 2015, up from 4 billion in April of this year. Facebook does indeed have momentum, a momentum that will…
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MIDiA Data Point Of The Day: Facebook Video

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Blog post by Mark Mulligan
31% of US adults watch Facebook Video weekly. Facebook's decision to prioritize  video  in user's newfeeds and initate a three second autoplay default setting for native videos has led to a quardupling…
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MIDiA Data Point Of The Day: Shazam

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Blog post by Mark Mulligan
Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that…
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MIDiA Data Point Of The Day: App Buyers

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Blog post by Mark Mulligan
Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers…
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MIDiA Data Point Of The Day: CD Buyers

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Blog post by Mark Mulligan
The CD is not dead, the walking dead perhaps, but far from finished.  In fact more people buy CDs (41% consumers) than any other recorded music product.The music buyer market is now firmly multi-speed,…
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Welcome To The New Look MIDiA Research

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Blog post by Mark Mulligan
Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July…
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MIDiA Chart Of The Week

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Blog post by Mark Mulligan
Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains.  Many industry execs now pride themselves on having…
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MIDiA Data Point Of The Day

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Blog post by Mark Mulligan
The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps.  34% of 18-24 year olds delete apps within one month of downloading them.  Source:…
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