Product Strategy | MIDiA Research

Netflix User Profile
Mass Market Streaming Video Users

Tim Mulligan

November 2016

Netflix is the poster child of Subscription Video On Demand (SVOD) services with a rollout in 2016 to 130 territories worldwide and international subscribers accounting for 45% of users. A 2016 $1 billion...

Instagram User Profile
Edging Towards Mainstream

Zach Fuller

November 2016

Facebook

Mobile messaging

Instagram

Instagram was far from the first image-centric service to gain prominence, but something about its simple interface, filtering capabilities and ease of sharing saw the platform become something of a visual...

Soundcloud User Profile
Male Dominated Music Sophisticates

Mark Mulligan

November 2016

Streaming

Streaming Music

SoundCloud

SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music, Deezer and Napster,...

Spotify User Profile
An Increasingly Mainstream Yet Digitally Sophisticated Audience

Mark Mulligan

November 2016

Subscriptions

Streaming

Spotify

Spotify is the poster child of streaming music, having done more than any other company to grow the segment and to prove the freemium business model at scale. It has built an active user base that outshines...

Snapchat User Profile
Valuable, Digitally Savvy Millennials

Mark Mulligan

November 2016

digital natives

apps

mobile apps

Snapchat represents the Millennial zeitgeist more than any other single app. It continues to engage digitally native young audiences just as much as it appeals to traditional media brands, such as Viacom...

How Consumers Adopt Technology
Why The S-Curve Rules

Cover image for How Consumers Adopt Technology

Mark Mulligan

November 2016

consumer behavior

early adopters

mainstream

Consumers adopt technology in predictable ways, and even though technology adoption is far faster now than it has ever been, it continues to follow traditional growth patterns. Mobile app stores are enabling...

Adblocker User Deep Dive
High Value Users that Cannot Be Ignored

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Karol Severin

October 2016

adblocking

mobile advertising

adblockers

Adblocking is arguably the single biggest disruptive threat digital media businesses have faced. But it is the users of adblockers and their motivations rather than the technology itself that matter most....

Video Consumer Trends In The UK
An Increasingly Diverse Consumer Landscape

Cover image for Video Consumer Trends In The UK

Tim Mulligan

September 2016

SVOD

TVOD

Messaging apps

UK consumers are becoming increasingly sophisticated online video users. This, though, is not entirely their choice, but it is instead a reflection of the increasingly complex services landscape. Messaging...

Pokémon Go User Deep Dive
Life After The Hype

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Karol Severin

September 2016

pokemon go

pokemon

niantic

With over 100 million downloads and 20 million daily active users, Pokémon Go has taken the digital world by storm. Although the initial hype is inevitably becoming grounded by reality, Pokémon Go is...

Music Messaging Apps Vendor Landscape
Music Consumption Will Never Quite Be The Same Again

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Mark Mulligan

August 2016

music apps

youth

generation edge

Music messaging apps are one of the most exciting and disruptive music consumer behaviours to emerge since file sharing first raised its head in the late 1990s. Apps like Musical.ly and Dubsmash have catalyzed...

Brazil Video Market Country Profile
Social Video and Pay-TV Vie for Dominance

Leo Morel

August 2016

Brazil

Online video

video consumers

Despite the current period of economic and political crises, Brazil has become one of the main digital video consumption markets globally on account of smartphone and YouTube proliferation. Nevertheless,...

YouTubers Go Mainstream
How YouTubers Are Spreading Their Social Wings

Tim Mulligan

March 2016

YouTube

YouTube Channels

short form video

Views of the top 100 YouTube channels doubled from 184 billion in February 2015 to 372 billion in October 2015. At the same time, the number of subscribers to the top 100 channels doubled to 1.4 billion....

Audience Insight