Audience Insight

The Digital News Consumer

Cover image for The Digital News Consumer
Zach Fuller
As the publishing industry’s issues regarding monetisation move front and centre in the political debate over Facebook’s media influence, the way consumers discover and interact with news content stands at a tipping point. With increasing diversity in consumption patterns across geographical markets and age groups, understanding the digital pub...
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Going Beyond Sync
Mutually Beneficial Opportunities in Music And Games

Cover image for Going Beyond Sync
Karol Severin
There is a significant behavioural and demographic overlap between gamers and music consumers. An affinity for music, adoption of subscription services, attendance of live music events, merchandise sales and following celebrities on social media, are just a few of the many indicators in which gamers over-index, compared to average consumers.
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