Product Strategy | MIDiA Research

Audience Insight

MIDiA Data Spotlight: Esports
Emerging Markets Driving Audience

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Karol Severin

October 2018

esports

e-sports

Gamers

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: Esports are Gaining Traction in Emerging Markets Percentage of Consumers that Attend Esports Events, Q1 2018 Esports event attendance among the 16-plus online population is level across the key English-speaking markets in Europe and in Japan an...

MIDiA Data Spotlight: Video Piracy
P2P Holding on in Emerging Markets

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Tim Mulligan

October 2018

Radio

video piracy

video consumption

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1:P2P Video Piracy is Relegated to Niche Audiences in Developed Markets but Still Has Traction in Emerging Markets Percentage of Consumers that Use P2P Networks to Download Video, Q1 2018 In developed markets P2P piracy has been reduced to a dwind...

MIDiA Data Spotlight: Home Technology
Ownership is Going Both Deep and Wide

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Mark Mulligan

September 2018

Apple TV

wireless speakers

Amazon Echo

This is part of MIDiA’s data snapshot series in which we spotlight curated consumer datasets. Figure 1: The Digital Home is Becoming Increasingly Sophisticated Household Ownership of Digital Technology, Q1 2018 The ‘digital home’ was a term that rose to prominence in the mid 2000s as the first generation of home router centred devices started...

The Paywall Challenge
Locking Away Digital’s Most Valuable Consumers

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Georgia Meyer

September 2018

Spotify

YouTube

SoundCloud

Music and video subscribers are the most influential amongst their peer groups and are some of the most valuable segments for advertisers and brands. The fact that they spend an increasing portion of their time behind ad-free paywalls, represents a growing challenge for marketers.

Quarterly Digital Content Trends: Q2 2018

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Mark Mulligan

September 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q2 2017 and Q2 2018 across music, video, games and social.

The Sports Video Landscape
Sports Streaming Services in a Digital First Ecosystem

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Alistair Taylor

July 2018

Consumer behaviour

Amazon

Amazon

The 13.2% dip on the 2019–2022 English Premier League (EPL) rights deals compared to the 2015-2018 deal highlighted the decline in value for sports broadcast rights. In light of this downturn and a fall in the consumption of sports content on traditional linear TV, moves are being made into the subscription video on demand (SVOD) space, with Disn...

Quarterly Digital Content Trends: Q1 2018

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Mark Mulligan

June 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker, a survey fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q1 2018 across music, video, games and social.

2018 India SVOD Consumer Deep Dive

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Tim Mulligan

May 2018

Streaming

Hungama

Netflix

India has seen a dramatic rise in engagement with premium video services, fuelled by a combination of mass adoption of mobile technology and rapidly rising disposable incomes. However, India’s SVOD market still lags significantly behind the US and China in terms of revenues and subscribers.

2018 China SVOD Consumer Deep Dive

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Tim Mulligan

April 2018

Streaming

YouTube

Netflix

The global subscription video on demand (SVOD) market is dominated in subscriber terms by the US and China, with both markets accounting for the majority of global users. However, beyond sharing scale the customer bases of the two SVOD markets have little in common.

Profiling Chinese and Indian Gamers

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Karol Severin

April 2018

Spotify

YouTube

Saavn

Gaming in China and India is much further away from the mainstream than in key English-speaking markets. Gamers in both countries however form a highly digitally sophisticated, engaged and spending addressable consumer niche. And though the word niche is used proportionally to suggest less than 50% penetration, make no mistake – the gamer niches ...

Voice Control Devices
Early Audience Behaviours and Adoption

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Zach Fuller

March 2018

Consumer behaviour

Apple

Spotify

Connected voice-control devices epitomised by the Amazon Echo have transformed from being mere curiosities of consumer electronic R&D divisions, into becoming positioned as the next hardware paradigm. With impressive growth since its November 2014 release via Amazon Prime’s US customer base, the Echo and subsequent competing voice control dev...

Home Entertainment
Streaming is Eclipsing Legacy Behaviour of Consumers

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Tim Mulligan

February 2018

Streaming

bluray

viacom

Home entertainment primarily consisting of DVD, Blu-ray and Electronic sell-through (EST) was a necessary content delivery experience. It enabled the movie business to participate in the first stages of the shift to digital at the turn of this millennium.

Binge-viewing Gamers
Competition Spikes As Peak Attention Nears

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Karol Severin

February 2018

Netflix

Amazon Prime Video

Activision

Binge watching is mainstream among console owners. It increased slightly during 2017 among SVOD subscribers, while the consumer average remained unchanged. As the attention economy peaks, with consumers having no additional digital time to allocate, the competition for time between the worlds of on-demand video and gaming will intensify.

Quarterly Digital Content Trends: Q4 2017

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Mark Mulligan

January 2018

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Playlisting and the Demographic Destiny of Streaming

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Zach Fuller

January 2018

Streaming

Spotify

YouTube

With playlists representing streaming’s lingua franca, the dramatic shifts in consumption they are powering are rewriting the rule books on music marketing, music formats and revenue generation, all in one swoop. Though the rate of change is partially offset by the grandfathering of the download format and, in certain cases, the resistance of phy...

Streaming Peaks
What Playlist And Binge-Watching Trends Signify For Streaming

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Mark Mulligan

December 2017

Streaming

Streaming Music

YouTube

Streaming is transforming music and video consumption, creating new business models and behaviours. 2017 was a strong year for both sectors but growth is not uniformly distributed. Video subscriptions are set to see much wider adoption than music subscriptions and across both sectors, leading behaviours are slowing.

MIDiA Research Music Market Metrics

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Mark Mulligan

December 2017

Streaming

streaming market shares

Music Metrics

In the Excel spreadsheet published here we have brought together all of MIDiA’s main music datasets into one place for convenient access and reference. The document includes more than 20 country pages, with multiple datasets and charts. Datasets included:...

The Top TV Shows Of 2017
Netflix Steals A March

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Tim Mulligan

December 2017

Streaming

US

UK

With TV content audiences becoming ever more fragmented and streaming services guarded with their metrics, understanding the appeal of TV shows has never been more complicated. In this report, we present summary data from the first year of MIDiA’s TV Brand Tracker to reveal an objective and platform-neutral view of which shows resonated most with...

Quarterly Digital Content Trends: Q3 2017

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Mark Mulligan

December 2017

Streaming

Streaming Music

US

In this report, we present highlights of content trends from MIDiA’s Quarterly Brand Tracker. The survey is fielded in the US, UK, Canada and Australia. This report explores how consumer behaviour evolved between Q4 2016 and Q3 2017 across music, video, games and social.

Games Video Viewing
Broader Propositions Will Increase Mainstream Adoption

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Karol Severin

November 2017

games video

gaming video

gamer video

Games related video viewing is a relatively new but vibrant marketplace. It has multiple use cases across the gamer segments: from newbies watching walkthroughs, to hard core fans viewing an e-sports event online. Though currently still a niche activity among gamers overall, it has a mainstream penetration of 54% among 16-24 year old males.

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