Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton
Case study by
Hanna Kahlert
![Cover image for Taco Bell’s TikTok Musical with Doja Cat and Dolly Parton](https://www.midiaresearch.com/storage/uploads/reports/536/cover_image-1656520974.png)
Consumers are growing ever-more accustomed to engaging in lean-through, creative behaviours. Thus, advertising designed for passive consumption struggles to compete with the entertainment content they...
Get access to this case study
Already a MIDiA client? Login here to view this case study.
New to MIDiA? Get in touch with our client success specialists to get access to this case study and gain a competitive edge today.