BBC Sounds BBC Sounds sets a blueprint for broadcaster podcast strategy
Case study by
Mark Mulligan
![Cover image for BBC Sounds](https://www.midiaresearch.com/storage/uploads/reports/500/cover_image-1649675570.png)
Sounds is the BBC’s successor audio app to iPlayer Radio, combining live radio, on-demand programmes, music, and podcasts. Although it faced some resistance to the app initially – predominately from...
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