How Charli XCX leveraged the hyperpop scene into a global movement

Hyperpop music emerged in the 2010s, led by producer A.G. Cook, his record label PC Music, and its particular style of exaggerated, self-referential pop. From the start, though, hyperpop was always more than a music genre. It was catalysed by backlash to consumerism and late-stage capitalism, which shaped everything from the sound of the music to the aesthetic style of its members (nostalgic fashion, maximalism) and their behaviours (escapism, mostly through the club).