Tag: podcasts

Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Posted on 9th April, 2019 by Georgia Meyer in Ad Inventory, Creator Pay, Major Label, Media, Podcasters, Podcasts, Revenue, Sell Through Rate and Streaming Earnings

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy…

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10 Trends That Will Reshape the Music Industry

Posted on 3rd April, 2019 by Mark Mulligan in 23 Capital, Albums, Amazon, Amuse, Apple, CDBaby, China, Emerging Markets, India, Laas, Labels As A Services, Latin America, Music Business, Music Business Trends, Music Industry, Netflix, Playlists, Podcasts, Post-album Economics, Radio, Record Labels, Social Music, Splice, Spotify, Streaming Pricing, Tech Major Bundles and Tech Majors

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’s own estimates published in March were within 1.6% of the actual results. This revenue growth story is strong…

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Posted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…

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