Tag: podcasts

Spotify Takes Aim at Radio, Again

Posted on 13th June, 2019 by Mark Mulligan in Ad Revenue, Ad Supported Streaming, Ad Supported Streaming Audio, Amazon, Facebook, Google, Playlists, Podcasts, Radio, Spotify, Spotify Ad Revenue, Spotify Competing With Radio, Spotify Playlists, Streaming Ad Revenue, Streaming Playlists, Streaming Radio and Your Daily Drive

Spotify has launched a radio-like feature set for premium subscribers in the US called Your Daily Drive.Although it is only positioned as a playlist, the content mix includes podcast news content…

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Luminary Media Bets Big on Ad-Free Podcasts

Posted on 24th April, 2019 by Georgia Meyer in Ad Supported, Ad-free, Apple, Apple Podcasts, Chloe Radio, Free Tier, Luminary, Luminary Media, Luminary Podcasts, Podcasts, Premium Content, Subscription, The Anfield Wrap and YouTube Red

The long-awaited podcast subscription service, Luminary Media, went live on 23rd April 2019. The service has raised $100 million from investors with the aim of distributing ad-free exclusive podcast content…

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Audio Creator Remuneration: DIY Artists Need x12.8 More Streams and Major Label Artists Need x91 More Streams to Earn the Same As Podcast Creators

Posted on 9th April, 2019 by Georgia Meyer in Ad Inventory, Creator Pay, Major Label, Media, Podcasters, Podcasts, Revenue, Sell Through Rate and Streaming Earnings

Podcasts are currently front of mind in the media landscape. The greatest gap in information knowledge for media professionals is understanding where podcasts fit into a unified media outreach strategy…

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10 Trends That Will Reshape the Music Industry

Posted on 3rd April, 2019 by Mark Mulligan in 23 Capital, Albums, Amazon, Amuse, Apple, CDBaby, China, Emerging Markets, India, Laas, Labels As A Services, Latin America, Music Business, Music Business Trends, Music Industry, Netflix, Playlists, Podcasts, Post-album Economics, Radio, Record Labels, Social Music, Splice, Spotify, Streaming Pricing, Tech Major Bundles and Tech Majors

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’s own estimates published in March were within 1.6% of the actual results. This revenue growth story is strong…

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Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?

Posted on 7th February, 2019 by Georgia Meyer in Acquisition, Anchor, App Spend, Audio Ad Engagement, Audio Influencer, Dpo, F1 Filing, Gimlet, Gimlet Media, HBO, Influencer Marketing, Instagram, Instagram Influencer, Licensing Deals, Major Labels, Monetisation, Monetisation Tool, Music Licensing, Niche Audiences, Podcast Listeners, Podcasts, Revenue, Revenue Mix, Serial, Serial Podcast, Sponsorship and Spotify

Following six days of speculation, Spotify announced yesterday that it is acquiring Gimlet Media (comprising Gimlet – the production house, and Anchor – the production, distribution and monetisation software tool), for…

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