Tag: Labels

The Artist Marketing Playbook Needs Rewriting

Posted on 5th July, 2019 by Mark Mulligan in Artist Marketing, Artist Streams, Artists, Catalogue Artists, Emerging Artists, Fandom, Frontline Artists, Label Marketing, Label Marketing Strategy, Labels, Marketing Strategy, Midia Event, MIDiA Research, Monetizing Fandom and Superstar Artists

The whole essence of fandom is being turned upside down. An emerging crop of streaming-native artists is finding its audience in a much more targeted and efficient way than via…

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Kobalt is a Major Label Waiting to Happen

Posted on 6th March, 2019 by Mark Mulligan in Artist Contracts, Artists, AWAL, BMG, BMG Rights Management, Hitco, Kobalt, Label Services, Labels, Lauv, Next Generation Labels, Next Generation Majors, Record Label Contracts, Record Label Disruption, Record Labels, Streaming and United Masters

Disclaimer: Kobalt is a label, a publisher, as well as a Performing Rights Organisation (PRO). This post focuses on its label business, but does not presume to overlook its other…

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How Streaming is Changing the Shape of Music [Part I]

Posted on 6th September, 2018 by Mark Mulligan in A+R Strategy, Artists, Audience Fragmentation, Buzz Feed, Catalogue, How Streaming Is Changing Music, Labels, Record Labels, Song Writers, Song Writing, Spotify, Streaming, Streaming Changes, Value Chain Tensions and Value Chains

[This is the first of two thought pieces on how streaming is reshaping music from creation to consumption]  The streaming era has arrived in the music business, but the music…

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