Tatiana Cirisano
Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.
At the Grammys and Super Bowl, the last hurrah of the mainstream era
With its Australia experiment, TikTok gives the music industry the ultimate test
Kill the campaign Music marketing needs branding, not direct response
How brand building freed Fred again.. from the song economy
Could AI generate music’s Instagram moment?
What comes next in the music streaming model makeover
Music discovery in 2023 is about the journey, not the moment
Pivot point MIDiA 2023 predictions
Nightlife in the new normal Remote work shifts the entertainment balance
Music discovery snapshot Q3 2022 Fandom under threat
YouTube is paving a new music discovery pathway — will it work?
What ChatGPT can do for independent music
2023 MIDiA predictions Pivot point
Party in the front, business in the back: Why Apple Music Sing is so savvy
How touring pits artists against their own fans
Closing the background gap Focused versus background audio listening
Amazon Music caters to both passive and active listeners
What Elon's Twitter means for music
