Tatiana Cirisano

Tatiana is a music industry analyst and consultant at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Spotify is courting gen Z, but is it enough?

Tatiana Cirisano

13 Jul 2022

Music streaming

Spotify

Fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

min read

Read more …

Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

July 2022

Free Report

Creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

Read more …

A counterculture music industry is emerging — welcome to the platform era

Tatiana Cirisano

5 Jul 2022

music industry

Major labels

Record labels

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are...

min read

Read more …

The future of music
The rise of a counterculture industry

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

Read more …

Reflections on the music industry at NFT.NYC

Tatiana Cirisano

23 Jun 2022

cryptocurrency

NFT

Record labels

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

min read

Read more …

Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music streaming

Music creators

Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

min read

Read more …

Music creator survey, Q4 2021
Redefining success

Tatiana Cirisano

May 2022

Creators

Spotify

artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever...

Read more …

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Read more …

The record label addiction to virality is about the attention recession, too

Tatiana Cirisano

26 May 2022

Social media

Content Creators

Creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP,...

min read

Read more …

Is TikTok becoming a record label? The question misses the point

Tatiana Cirisano

18 May 2022

Music streaming

music industry

Fandom

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

min read

Read more …

What Snapchat is getting right about the future (and why music should pay attention)

Tatiana Cirisano

6 May 2022

music industry

Social media

Snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

min read

Read more …

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

Read more …

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Read more …

The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Tatiana Cirisano

27 Apr 2022

live music

live nation

touring

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other...

min read

Read more …

Elon’s Twitter bid is a warning: creators are building on rented land

Tatiana Cirisano

22 Apr 2022

Creator tools

Content Creators

Creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

min read

Read more …

Why the remix challenge is primed for a revival

Tatiana Cirisano

14 Apr 2022

TikTok

Social media

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple:...

min read

Read more …

Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies...

min read

Read more …

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Kriss Thakrar and Tatiana Cirisano

March 2022

investment

Music streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Read more …

Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Case Study

Kriss Thakrar and Tatiana Cirisano

March 2022

Read the case study …

Spotify’s Loud and Clear is about fandom, not royalties

Tatiana Cirisano

24 Mar 2022

Streaming Music

Spotify

Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music...

min read

Read more …