Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Cover image for State of the music creator economy

State of the music creator economy
Post-lockdown growth

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano
Apple Spotify live
The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money making music. Though the pandemic was a peak, it also marked the start of a new era for the music creator economy across every one of its aspects, f...
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Radio audiences
A window of opportunity

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston
Streaming Music Spotify Radio
Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to be as disruptive for radio companies. With radio audience declines slowing, and even experiencing a modest rebound, a window of opportunity exists f...
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Cover image for Inside the growing scene of neoperreo

Inside the growing scene of neoperreo

Mark Mulligan and Tatiana Cirisano
Music
Neoperreo represents an up-and-coming scene that is driven by a music genre, but it is identified as much for as its sound as it is for its visual aesthetic, values, practices, and other layers. The neoperreo subgenre is a reaction to what its members view as the ‘mainstreaming’ of reggaeton, as well as the fact that reggaeton is dominated by m...
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Cover image for Re-creating the creator economy

Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst
Apple Spotify YouTube
Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators are now a central component of the digital-entertainment economy.
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