Tatiana Cirisano
Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.
Nightlife in the new normal Remote work shifts the entertainment balance
Music discovery snapshot Q3 2022 Fandom under threat
YouTube is paving a new music discovery pathway — will it work?
What ChatGPT can do for independent music
2023 MIDiA predictions Pivot point
Party in the front, business in the back: Why Apple Music Sing is so savvy
How touring pits artists against their own fans
Closing the background gap Focused versus background audio listening
Amazon Music caters to both passive and active listeners
What Elon's Twitter means for music
A field of all levels Strategizing music’s attention economy
Taylor Swift’s Midnights playbook for sustaining superstardom
The record labels’ TikTok opportunity cost
Why Amazon’s podcast move is even bigger than it looks
The cost of music streaming just went up — here is what must come next
Streaming’s next growth phase The necessity of differentiation
HYBE’s new strategy is a blueprint for more than BTS
As Apple hits 100 million songs, the future of music discovery gets complicated
