Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Cover image for A field of all levels

A field of all levels
Strategizing music’s attention economy

Tatiana Cirisano
Consumer behaviour Music creators Record labels
Over roughly the past decade, each stage in the evolution of the attention economy accelerated the pace of fragmentation and oversaturation in music, unearthing new challenges for each micro-generation of artists. With all these generations now competing in the same playing field, artist strategy depends strongly on the era in which they rose to pr...
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Cover image for State of the music creator economy

State of the music creator economy
Post-lockdown growth

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano
Apple Spotify live
The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money making music. Though the pandemic was a peak, it also marked the start of a new era for the music creator economy across every one of its aspects, f...
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Radio audiences
A window of opportunity

Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston
Streaming Music Spotify Radio
Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to be as disruptive for radio companies. With radio audience declines slowing, and even experiencing a modest rebound, a window of opportunity exists f...
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Cover image for Inside the growing scene of neoperreo

Inside the growing scene of neoperreo

Mark Mulligan and Tatiana Cirisano
Music
Neoperreo represents an up-and-coming scene that is driven by a music genre, but it is identified as much for as its sound as it is for its visual aesthetic, values, practices, and other layers. The neoperreo subgenre is a reaction to what its members view as the ‘mainstreaming’ of reggaeton, as well as the fact that reggaeton is dominated by m...
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