Tati is one of MIDiA’s music analysts and consultants. Her coverage focuses on music fandom, the creator economy, streaming, and the crossover between social media and music.

When will we reach peak subscription?

Blog post by Tatiana Cirisano

31 Jan 2022

Online video

creator tools

creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch,...

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State of the live streaming nation
Reframing the format post-lockdown

Report by Tatiana Cirisano

28 Jan 2022

Consumer Behaviour

live music

gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the...

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Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Case Study

Case Study by Tatiana Cirisano

28 Jan 2022

Music

live streaming

Live entertainment

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Unpacking music royalty investment NFTs

Blog post by Tatiana Cirisano

26 Jan 2022

Streaming Music

cryptocurrency

NFTs

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s...

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Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Blog post by Tatiana Cirisano

20 Jan 2022

Marketing

Music

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top?...

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Hybrid futures
MIDiA 2022 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

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Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Case Study

Case Study by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

11 Jan 2022

Media and Marketing

NFT

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The next evolution of direct-to-fan will be fan-to-fan

Blog post by Tatiana Cirisano

10 Jan 2022

d2c

Fandom

creator tools

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their...

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Fandom drivers
From fan psychology to NFT demand

Report by Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

9 Jan 2022

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

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How SZA is building a model for fan base advisory boards

Blog post by Tatiana Cirisano

20 Dec 2021

social media

engagement

fandom insight

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has...

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2022 MIDiA predictions
The year of the creator

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

16 Dec 2021

creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

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The creator economy has a sustainability problem

Blog post by Tatiana Cirisano

10 Dec 2021

Online video

social media

creator tools

Last week, The Washington Post published a profile of Twitch gaming streamer, Tyler Steinkamp, a 26-year-old self-made millionaire who daydreams about “how blissful it must be to work in a cubicle”....

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Looking forward and back: Why song interpolations reflect a new music industry outlook

Blog post by Tatiana Cirisano

2 Dec 2021

catalogue

music publishing

Music

If many popular songs from the past year sound familiar, it might be because they are. Song interpolations – when artists copy another song’s underlying melody, often with modified lyrics – are increasingly...

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Out with viral, in with niche: TikTok’s impact on music changes form

Blog post by Tatiana Cirisano

26 Nov 2021

TikTok

social music

Music

In 2020, TikTok users proved their power for turning songs into hits. Tracks associated with dance challenges, memes and other TikTok trends regularly cracked the top 10 of the Billboard Hot 100 songs...

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Why Bored Ape and other NFTs need music (not just the other way around)

Blog post by Tatiana Cirisano

17 Nov 2021

NFT

cryptocurrency

Universal Music Group

The popular NFT collection-turned-collective Bored Ape Yacht Club (BAYC) entered the music industry this week, as Universal Music Group (UMG) and Timbaland both announced plans to turn the brand’s trendy...

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Beatport
A modern creator tools ecosystem

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

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Fender
The journey from a vintage icon to a driver of modern music making

Case Study

Case Study by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2021

Music

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