NPR continues to capitalise on radio foundations in the podcast market
NPR continues to capitalise on radio foundations in the podcast market
Tatiana Cirisano
Tati is one of MIDiA’s music analysts and consultants. Her coverage focuses on music fandom, the creator economy, streaming, and the crossover between social media and music.
Radio audiences
A window of opportunity
Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...
YouTube's secret weapon for overtaking Spotify
YouTube has not been quiet about its ambitions to overtake Spotify as the music industry’s top revenue driver by 2025. The clock is ticking, and although YouTube is the most popular platform for music...
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The future of marketing and A&R is all about scenes
Today’s era of hyper-fragmentation raises all sorts of questions for the music industry, in particular marketing and A&R departments. In a landscape where it is harder than ever to have a mainstream...
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Help shape the future of streaming services — calling all artists, podcasters, and executives
Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...
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Apple connects the dots
We are entering the era of the end-to-end music company. Companies are increasingly striving to capture more parts of the value chain by building end-to-end ecosystems that serve creators at all levels...
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Inside the growing scene of neoperreo
A tale of two album releases
Gunna and The Weeknd
Scenes
A new lens for music marketing
Entertainment consumption and fandom are fragmenting in the internet era as a result of the steady erosion of linear audiences, the rise of asynchronous consumption, and the increased sophistication of...
What happens when content supersedes the creator?
It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...
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Music is not a level playing field — it is a field of all levels
We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...
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Re-creating the creator economy
Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...
What happens when every platform has different top artists? Hint: it may be a good thing
Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...
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Beyoncé raises the question: what does commercial success mean in 2022?
It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...
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How Epidemic Sound is reinventing production music
With Meta’s revenue share program, can rights holders and platforms finally agree?
Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...
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Music sync market forecast
Production libraries raise the pitch
Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...
Beatport’s LabelRadar acquisition is the latest sign of the platforms era
This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...
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Spotify is courting gen Z, but is it enough?
Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...
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Building a fan economy with Fan-Powered Royalties
Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...