Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

What the music industry can learn from play-to-earn gaming

Cover image for What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to...

min read

Why TikTok is primed to become the next-generation music company

Cover image for Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

min read

If Web3 is so forward-thinking, why is it so male dominated?

Cover image for If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle ...

min read

Music consumer survey, Q3 2021
A new generation leans forward

Cover image for Music consumer survey, Q3 2021

Tatiana Cirisano

February 2022

Creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied.

Audio audiences
Steady change

Cover image for Audio audiences

Mark Mulligan, Tatiana Cirisano and Annie Langston

February 2022

Radio

radio audiences

music radio

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Cover image for Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom

Music streaming

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

min read

Music creators
Slicing the funnel

Cover image for Music creators

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

February 2022

YouTube

SoundCloud

TuneCore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music catalysed an already growing realisation among long- and mid-tail artists that they lack the scale to benefit from streaming economics.

Music artists are startups, and Silicon Valley is knocking

Cover image for Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music investment

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined.

min read

What the boom in young artist catalogue sales says about the music market

Cover image for What the boom in young artist catalogue sales says about the music market

Tatiana Cirisano

11 Feb 2022

music catalogue

music catalogue M+A

Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen, whose catalogues have fetched hundreds of millions of dollars each.

min read

When will we reach peak subscription?

Cover image for When will we reach peak subscription?

Tatiana Cirisano

31 Jan 2022

Creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch, Patreon, Twitter and Facebook.

min read

State of the live streaming nation
Reframing the format post-lockdown

Cover image for State of the live streaming nation

Tatiana Cirisano

January 2022

Consumer behaviour

live music

Gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the live streaming industry is encountering a new set of challenges – as well as potential opportunities.

Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Cover image for Twenty One Pilots

Tatiana Cirisano

January 2022

Live entertainment

Read the case study …

Unpacking music royalty investment NFTs

Cover image for Unpacking music royalty investment NFTs

Tatiana Cirisano

26 Jan 2022

Streaming Music

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s site, signaling potential for the concept of fans and artists co-owning music rights.

min read

Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Cover image for Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Tatiana Cirisano

20 Jan 2022

Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top? Though The Weeknd is the bigger household name, the two artists’ rollout strategies were remarkab...

min read

Hybrid futures
MIDiA 2022 predictions

Cover image for Hybrid futures

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Cover image for Bored Ape Yacht Club

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

Media and Marketing

Read the case study …

The next evolution of direct-to-fan will be fan-to-fan

Cover image for The next evolution of direct-to-fan will be fan-to-fan

Tatiana Cirisano

10 Jan 2022

Last month, we wrote about creator burnout and the need for more sustainable paths toward financial stability for artists. The abundance of creator platforms has opened the door for anyone to share their music, but it has also turned artists (and other creators) into 24/7 content creation machines w...

min read

Fandom drivers
From fan psychology to NFT demand

Cover image for Fandom drivers

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales, number of views, etc.) it is only the effects of fandom that can be quantified (number of likes / shares, merchandise sales, etc.

How SZA is building a model for fan base advisory boards

Cover image for How SZA is building a model for fan base advisory boards

Tatiana Cirisano

20 Dec 2021

Earlier this month, SZA scored her highest-charting solo single with the breakup track ‘I Hate U’. Perhaps the more interesting milestone for us is that ‘I Hate U’ marks the second time she has reached new career heights by using her fans as an advisory board for single releases, following �...

min read

2022 MIDiA predictions
The year of the creator

Cover image for 2022 MIDiA predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

December 2021

Creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond. Companies and brands mentioned in this report: Adele,...

‹
1
2
3
4
5
6
7
8
9
10
11
12
›

Showing 201 to 220 of 226 results.