Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Why the remix challenge is primed for a revival

Tatiana Cirisano

14 Apr 2022

TikTok Social media music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple: contestants get a shot at recognition from their favourite artists (as well as their 15 seco...

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Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry music industry investment music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies or music catalogue acquisition funds.

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Music catalogue acquisition
Picking apart the $5 billion competition for icons

Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

investment Music streaming music catalogue

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high.

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Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

2021 saw a rise in new investors entering the market to compete for evergreen music catalogues. However, the crowded market makes it harder to stand out as a company, especially one in which artists can trust their legacies. One strategy to stand out and maximise returns is choosing a specialty to drive acquisitions, as Kilometre Music Group has do...

Spotify’s Loud and Clear is about fandom, not royalties

Tatiana Cirisano

24 Mar 2022

Streaming Music Spotify Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music industry will spend today picking apart these claims, and they will be right to do so.

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What the music industry can learn from play-to-earn gaming

Tatiana Cirisano

16 Mar 2022

Fandom Social media creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in the attention economy , entertainment companies must give people reasons — not just ways — to...

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Why TikTok is primed to become the next-generation music company

Tatiana Cirisano

10 Mar 2022

TikTok Social media Creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes, something deeper is happening.

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If Web3 is so forward-thinking, why is it so male dominated?

Tatiana Cirisano

28 Feb 2022

diversity women in music gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle ...

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Music consumer survey, Q3 2021
A new generation leans forward

Tatiana Cirisano

28 Feb 2022

Creators Radio radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which are lean-forward. But the full picture is far more varied.

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Audio audiences
Steady change

Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

Radio radio audiences music radio

Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix moment’ for radio. Though podcast audience growth has not kept pace with industry interest and hype, podcasts have been at the centre of a boom in audio consumption that was accentuated by Covid lockdowns, and that is recalibrating post-pandemic.

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Tatiana Cirisano

23 Feb 2022

monetising fandom Music streaming Superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld speaker allowing creators to remix any recording that he launched in August 2021).

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Music creators
Slicing the funnel

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

YouTube SoundCloud TuneCore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music catalysed an already growing realisation among long- and mid-tail artists that they lack the scale to benefit from streaming economics.

Music artists are startups, and Silicon Valley is knocking

Tatiana Cirisano

15 Feb 2022

music industry music investment music rights

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined.

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What the boom in young artist catalogue sales says about the music market

Tatiana Cirisano

11 Feb 2022

music catalogue music catalogue M+A Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen, whose catalogues have fetched hundreds of millions of dollars each.

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When will we reach peak subscription?

Tatiana Cirisano

31 Jan 2022

Online video creator tools Creator economy

Earlier this month, Instagram and TikTok both began testing subscription models where users offer their followers paid access to exclusive content, following in the footsteps of platforms like Twitch, Patreon, Twitter and Facebook.

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State of the live streaming nation
Reframing the format post-lockdown

Tatiana Cirisano

28 Jan 2022

Consumer behaviour live music Gaming

The loss of touring income during the global pandemic spurred fast growth in a previously niche concert live streaming ecosystem. However, as the world begins to re-open and physical touring resumes, the live streaming industry is encountering a new set of challenges – as well as potential opportunities.

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Twenty One Pilots
How Twenty One Pilots’ Takeøver Tour created virtual-physical harmony

Tatiana Cirisano

28 Jan 2022

Music live streaming Live entertainment

In September 2021, rock band Twenty One Pilots became the latest act to perform a pre-taped set in gaming platform Roblox as avatars (following Lil Nas X in 2020).Billed as the kick-off to the band’s in-person Takeøver Tour, promoting their albumScaled & Icy, the weekend event included a pre-show premiere performance, and replays on the hour...

Unpacking music royalty investment NFTs

Tatiana Cirisano

26 Jan 2022

Streaming Music cryptocurrency NFTs

Last Thursday, a Royal NFT drop allowing fans to purchase a share in the streaming royalties of two Nas songs sold out within minutes. The drop was delayed by a week after high demand crashed Royal’s site, signaling potential for the concept of fans and artists co-owning music rights.

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Quick take: Gunna’s triumph over The Weeknd is all about moving the culture

Tatiana Cirisano

20 Jan 2022

Marketing Music Media and Marketing

For the past week, hip-hop Twitter was buzzing with debate. The Weeknd and Gunna both released surprise albums on 7thJanuary: Dawn FM and DS4EVER , respectively. So, whose album would come out on top? Though The Weeknd is the bigger household name, the two artists’ rollout strategies were remarkab...

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

13 Jan 2022

Free Report

Social media Business Strategy MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

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