Tatiana Cirisano | MIDiA Research

Some artists are leaving Spotify (again). Here’s what’s different now

7 Aug 2025

Over the past few weeks, a growing list of indie bands have decided to leave Spotify, the most prominent being Deerhoof and King Gizzard & the Lizard Wizard (a partial list has been compiled by Fader ).

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The music business is splitting in two. Here’s why songwriters are reinventing their role

Tatiana Cirisano

24 Jul 2025

Business Strategy music industry songwriters

When systems fail, there are two options: try to fix what is broken, or build something new. In our ’s landmark ‘bifurcation theory’ report , MIDiA pinpointed a new class of music creators taking the latter path.

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Songwriter survey 2025
Reinvention

Tatiana Cirisano and Olivia Jones

10 Jul 2025

songwriters songwriters Audience Insight

Songwriters face many of the same issues as artists – and are often doubly impacted by them. The struggle to earn meaningful streaming income is chief among these challenges, yet songwriters do not have the same fallback options, such as merchandise and touring, as artists do.

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MIDiA Research 2025-2032 global music forecasts
Recalibration

Mark Mulligan, Tatiana Cirisano, Perry Gresham and Mark Qi

30 Jun 2025

Global Business Strategy global music forecasts

This report presents the key figures, trends, and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values, and they are in billions of US dollars – unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, including DSP market shares and...

The fandom eclipse
How fan content is competing with IP

Tatiana Cirisano and Ben Woods

25 Jun 2025

superfan YouTube Netflix

Fan-made content is evolving from a support act to a fully-fledged competitor to entertainment IP. This is creating tension between IP holders and the fan community. Both parties want the IP they love to thrive in a saturated entertainment landscape. This report will unpack whether entertainment IP holders should view fan content creation as an opp...

How the Bloodborne community filled the void with fan-made content

Ben Woods and Tatiana Cirisano

25 Jun 2025

Content Business Strategy Community

Bloodborne has built a deep and committed fanbase since it was released exclusively on PlayStation 4 in 2015. Despite a decade passing since, the action role playing game has remained the subject of intense speculation of what its next iteration will be.

The ‘pure’ songwriter is disappearing – and it’s everyone’s problem

Tatiana Cirisano

19 Jun 2025

Music songwriters music industry

The National Music Publishers Association (NMPA) annual meeting is known for making headlines. At last year’s event, CEO David Israelite used his state-of-the-union speech to announce a formal complaint against Spotify’s audiobook bundling, lodged with the Federal Trade Commission.

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Welcome to entertainment’s ‘Mad Max’ era. Here’s where it leads

Tatiana Cirisano

11 Jun 2025

Business Strategy Music Record labels

Recall the opening scene of Mad Max: Fury Road: a brutal desert, where survival hinges on speed, strategy, and access to precious resources. Water and gasoline are everything in this dystopia, and there is never enough to go around.

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AI futures
Culture wars

Ben Woods, Tatiana Cirisano, Hanna Kahlert, Mark Mulligan and Kriss Thakrar

29 May 2025

Apple Spotify Deezer

AI is transforming culture, entertainment, business, and society at a rate unprecedented in the digital era. Unlike previous tech, AI is evolving at the speed of computing, not the human brain. Delivering as quickly as it promises, AI is breaking the mould.

20 years ago, labels targeted fandom. Will it work the second time around?

Tatiana Cirisano

27 May 2025

Business Strategy Streaming Music streaming

The New York Times headline “ The New Deal: Band As Brand ” would not look out of place in today’s pages. In the article, the writer explores how record labels are responding to a need to diversify revenue streams by seeking to monetise fandom, via expanded rights deals.

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Built for the split: how Create Music Group is positioning itself for a bifurcated industry

Tatiana Cirisano

15 May 2025

Business Strategy Music music industry

The music industry is entering a new phase – less a fork in the road, than a slow but steady divergence . On one path sits the traditional record label model, which monetises music rights via scale of streams.

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Music catalogue market 2.0
Bringing yesterday’s hits into the business of tomorrow

Tatiana Cirisano and Olivia Jones

6 May 2025

BMG Round Hill Music T-pain

The music catalogue acquisition market bounced back from a slightly cooled 2023 with a new fever in 2024. What is being bought is changing, however, as investors look to diversify their portfolios and uncover new growth pockets in an increasingly crowded market.

Pophouse
Redefining catalogue investment for the fan economy

Tatiana Cirisano and Olivia Jones

6 May 2025

Fandom Star Wars Business Strategy

The music catalogue acquisition market is shifting towards name, image, and likeness (NIL) rights, as investors recognise that with wider rights ownership comes new opportunities to actively build value – rather than just passively collecting income.

Has music reached peak fragmentation?

Tatiana Cirisano

2 May 2025

Audience Insight Streaming Music

If you have read any of MIDiA’s work, you will know we keep a close eye on the fragmentation of music consumption. Thanks to both the internet’s democratising force and the rise of recommendation algorithms, consumers are spreading their listening across more songs and artists than ever, while t...

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The music industry wants solutions. But do listeners see problems?

Tatiana Cirisano

17 Apr 2025

Business Strategy Music Music streaming

Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand, fan engagement, and discovery offer clues about where meaningful overlaps might exist MIDiA spotl...

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Cultural movements
A new take on mainstream for the fragmentation era

Mark Mulligan and Tatiana Cirisano

10 Apr 2025

Entertainment mainstream Cultural trends

Entertainment has become nichified, mainstream has become smaller, and audiences have fragmented. While this has been crucial to the rise of the long tail and the creator economy, there is a need for a new, fragmentation-era successor to mainstream. Building upon MIDiA’s work on scenes, in this report we make the case for cultural movements, the ...

How Charli XCX leveraged the hyperpop scene into a global movement

Mark Mulligan and Tatiana Cirisano

10 Apr 2025

Labels Streaming US

Hyperpop music emerged in the 2010s, led by producer A.G. Cook, his record label PC Music, and its particular style of exaggerated, self-referential pop. From the start, though, hyperpop was always more than a music genre. It was catalysed by backlash to consumerism and late-stage capitalism, which shaped everything from the sound of the music to t...

We pinpointed the right price for Super Premium. Here is how

Tatiana Cirisano

8 Apr 2025

Business Strategy Music streaming subscribers

There is broad consensus across the music industry that it is time to introduce new tiers for streaming, including one with extra benefits that is often nicknamed “Super Premium”, or “Supremium” for short.

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Breaking saturation
Music streaming pricing strategy

Tatiana Cirisano and Perry Gresham

8 Apr 2025

Labels Subscriptions Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising average revenue per user through both price increases and user segmentation.

Is streaming music's final form? And if not, what's next?

Tatiana Cirisano

3 Apr 2025

Business Strategy Spotify Streaming

Key takeaways from this blog: Music is not stuck – it is shifting. Fans now engage through remixes, memes, and behind-the-scenes content, not just through streaming Streaming is losing cultural ground.

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