Tatiana Cirisano

Tati is one of MIDiA’s music analysts and consultants. Her coverage focuses on music fandom, the creator economy, streaming, and the crossover between social media and music.

Music industry earnings H1 2023
Dawn of the post-streaming era

Tatiana Cirisano

November 2023

The post-pandemic revenue bump is settling and challenges, including the cost-of-living crisis and a Russo-Ukrainian war, continue to complicate the global economic climate. This report considers the impact...

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‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

Tatiana Cirisano

9 Nov 2023

tunecore

Believe

women in music

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with...

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How Spotify’s new model could accelerate a forking of music

Tatiana Cirisano

2 Nov 2023

Spotify

Music Streaming

TikTok

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there...

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What music could gain from social platform subscriptions

Tatiana Cirisano

17 Oct 2023

TikTok

twitter

Instagram

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

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Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

Tatiana Cirisano

4 Oct 2023

Epic Games

bytedance

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

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Misaligned incentives
The cost of a broken business

Tatiana Cirisano

September 2023

Business Strategy

Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels...

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Latent potential
Japan music consumer user profile

Mark Mulligan and Tatiana Cirisano

September 2023

Music Streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

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Artist subscriptions are the superfan opportunity

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

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Dance Cry Dance Break innovates subscriptions with artist storytelling

Case Study

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

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Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

social media

algorithm

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

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The state and future of music fandom
Unleashing fan creativity

Tatiana Cirisano

August 2023

Spotify

YouTube

Soundcloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

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Grimes leans into fan creativity with Elf.Tech

Case Study

Tatiana Cirisano

August 2023

Fandom

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Misaligned incentives make the music business a zero-sum game

Tatiana Cirisano

17 Aug 2023

record labels

streaming services

Music creators

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

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Can Swift and Beyoncé save the economy? What the data says about music tourism

Tatiana Cirisano

10 Aug 2023

live music

touring

beyonce

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

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How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

live music

touring

live audiences

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

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Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer Behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

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Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

TikTok

bytedance

Music Streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

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Right place, right time: Taylor Swift's track to the first $1 billion tour

Tatiana Cirisano

29 Jun 2023

taylor swift

record labels

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

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Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Music creators

Music

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

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As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music Streaming

Spotify

Soundcloud

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

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