Tati is one of MIDiA’s music analysts and consultants. Her coverage focuses on music fandom, the creator economy, streaming, and the crossover between social media and music.

Who tomorrow's music business is being built for

Blog post by Tatiana Cirisano

22 Jun 2023

Music creators

Music

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

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As Spotify's door closes on Soundtrap, another opens

Blog post by Tatiana Cirisano

16 Jun 2023

Music Streaming

Spotify

Soundcloud

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

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What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Blog post by Tatiana Cirisano

8 Jun 2023

music industry

record labels

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

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UMG, Endel, and the case for labels in the AI space

Blog post by Tatiana Cirisano

1 Jun 2023

Universal Music Group

Warner Music Group

record labels

The flood of new music created using artificial intelligence (AI) will further erode major label market share, and some label executives’ recent comments about the value of human-made music seem to put...

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Livestreaming strategy in a social-video world
Work with UGC, not against it

Report by Tatiana Cirisano

1 Jun 2023

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

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How Coachella put the power of UGC livestreaming on display

Case Study

Case Study by Tatiana Cirisano

1 Jun 2023

YouTube

Music

Business Strategy

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A new era of music fluidity is here

Blog post by Tatiana Cirisano

23 May 2023

music fandom

social media

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

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Why the creator tools and services market is bigger than you think (and it is not AI)

Blog post by Tatiana Cirisano

10 May 2023

Music creators

creator tools

creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

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Artists direct
Focus on passion, not professionalism

Report by Tatiana Cirisano

2 May 2023

Spotify

Spotify

Soundcloud

All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the 6.4 million artists in this segment are far from a unified group, and have varied aspirations,...

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AI and the future of music
The future is already here

Report by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

Spotify

Soundcloud

Netflix

Unlike most new technology hype cycles, the impact that artificial intelligence (AI) has on the world is already surpassing expectations. Within the music industry, AI will largely be an enabler and accelerant...

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An AI-generated Drake and The Weeknd collab is shaking the music industry

Case Study

Case Study by Mark Mulligan, Hanna Kahlert and Tatiana Cirisano

2 May 2023

Music

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Why AI generation might be just what music needs

Blog post by Tatiana Cirisano

25 Apr 2023

record labels

artificial intelligence

Music Streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the...

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Live streams won’t steal ticket sales, but social just might

Blog post by Tatiana Cirisano

18 Apr 2023

live streaming

coachella

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance...

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Music streaming’s looming generational blind spot

Blog post by Tatiana Cirisano

6 Apr 2023

Music Streaming

millennials

gen z

Music streaming platforms have clamoured to attract Gen Z, with good reason. The cool, new kids out-stream everyone and are pioneering new ways to engage with music, yet they are spending more time on...

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US millennial snapshot
A looming generational blind spot

Report by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

Spotify

YouTube

Deezer

In the US, 25-34-year-olds are the music industry’s most valuable segment. Yet their relationship with streaming is tenuous. Streaming is not meeting these consumers’ need for a more social, less algorithm-driven...

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Apple Music is winning over US 25-34s

Case Study

Case Study by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

Apple

Spotify

Music

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CD Baby’s ‘Stages’ can serve both passion and professionalism

Case Study

Case Study by Tatiana Cirisano

3 Apr 2023

Music

Business Strategy

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Why AI music may make fandom even more important

Blog post by Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

record labels

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

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The AI entertainment revolution
How artificial intelligence will reshape media consumption

Report by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

Innovation

YouTube

google

2023 has been jump-started by rapid progression in the adoption of artificial intelligence (AI). From the launch of ChatGPT to AI-powered DJs, this technology is revolutionising common practices, impacting...

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AI use cases in the entertainment industry
Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI

Case Study

Case Study by Hanna Kahlert, Ashleigh Millar, Tatiana Cirisano and Annie Langston

20 Mar 2023

Cultural Trends

Critical Developments

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