Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

‘What’ it means to be a creator is changing dramatically. Why isn’t the ‘who’?

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Tatiana Cirisano

9 Nov 2023

The year is 2023: Singers are turning their voices into playable instruments, bands are performing as holograms, entirely virtual artists are hitting the market, and one can spin up a finished song with...

min read

How Spotify’s new model could accelerate a forking of music

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Tatiana Cirisano

2 Nov 2023

Music streaming

Spotify’s new royalty model is the latest attempt to try to bring streaming royalties in line with the dynamics of todays’ streaming market. It has many laudable objectives and intentions, but there...

min read

What music could gain from social platform subscriptions

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Tatiana Cirisano

17 Oct 2023

Last week, Epic Games’ comments about “low margins” in the creator economy prompted a burning question : What happens when consumer creations become more popular than the core content they draw from?...

min read

Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

min read

Misaligned incentives
The cost of a broken business

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Tatiana Cirisano

September 2023

Business Strategy

Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting directions: Labels...

Latent potential
Japan music consumer user profile

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Mark Mulligan and Tatiana Cirisano

September 2023

Music streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

Artist subscriptions are the superfan opportunity

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Business Strategy

Streaming is at a tipping point. Revenue growth slowed to 6.0% in 2022, labels want new royalty systems, consumption is commodified, TikTok is diluting cultural capital, creators are questioning effort...

Dance Cry Dance Break innovates subscriptions with artist storytelling

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Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Read the case study …

Up close and personal: when the algorithm goes too far

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Tatiana Cirisano

24 Aug 2023

artificial intelligence

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

min read

The state and future of music fandom
Unleashing fan creativity

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Tatiana Cirisano

August 2023

Spotify

YouTube

SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

Grimes leans into fan creativity with Elf.Tech

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Tatiana Cirisano

August 2023

Read the case study …

Misaligned incentives make the music business a zero-sum game

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Tatiana Cirisano

17 Aug 2023

streaming services

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

min read

Can Swift and Beyoncé save the economy? What the data says about music tourism

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Tatiana Cirisano

10 Aug 2023

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

min read

How live music will change in the next decade

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Tatiana Cirisano

20 Jul 2023

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

min read

Return to live
Post-pandemic music fans

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Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Will ByteDance build the first cultural graph for music recommendations?

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Tatiana Cirisano

11 Jul 2023

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

min read

Right place, right time: Taylor Swift's track to the first $1 billion tour

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Tatiana Cirisano

29 Jun 2023

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

min read

Who tomorrow's music business is being built for

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Tatiana Cirisano

22 Jun 2023

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

min read

As Spotify's door closes on Soundtrap, another opens

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Tatiana Cirisano

16 Jun 2023

Music streaming

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

min read

What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Cover image for What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Tatiana Cirisano

8 Jun 2023

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

min read

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