Tatiana Cirisano

Tatiana is a music industry analyst and consultant at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Artist subscriptions are the superfan opportunity

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

Business Strategy

Streaming is at a tipping point. Revenue growth slowed to 6.0% in 2022, labels want new royalty systems, consumption is commodified, TikTok is diluting cultural capital, creators are questioning effort...

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Dance Cry Dance Break innovates subscriptions with artist storytelling

Case Study

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

August 2023

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Up close and personal: when the algorithm goes too far

Tatiana Cirisano

24 Aug 2023

artificial intelligence

Social media

algorithm

Today’s entertainment world is characterised by hyper-personalisation. Everyone has a unique TikTok feed tailored specifically to their own niches. DSP playlists have names like “For You” and “Made...

min read

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The state and future of music fandom
Unleashing fan creativity

Tatiana Cirisano

August 2023

Spotify

YouTube

SoundCloud

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

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Grimes leans into fan creativity with Elf.Tech

Case Study

Tatiana Cirisano

August 2023

Fandom

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Misaligned incentives make the music business a zero-sum game

Tatiana Cirisano

17 Aug 2023

Record labels

streaming services

Music creators

“Pop Stars Aren’t Popping Like They Used To”, Billboard ’s Elias Leight writes in a recent article, in which record label executives stress over the struggle to break new artists. The article (or...

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Can Swift and Beyoncé save the economy? What the data says about music tourism

Tatiana Cirisano

10 Aug 2023

live music

touring

beyonce

Taylor Swift and Beyoncé have more accolades than most artists in history. Now they can add “saving the economy” to the list — well, sort of. Governing bodies in cities from Chicago to Philadelphia...

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How live music will change in the next decade

Tatiana Cirisano

20 Jul 2023

live music

touring

live audiences

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear....

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Return to live
Post-pandemic music fans

Kriss Thakrar and Tatiana Cirisano

July 2023

Consumer behaviour

live music

Music creators

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

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Will ByteDance build the first cultural graph for music recommendations?

Tatiana Cirisano

11 Jul 2023

TikTok

bytedance

Music streaming

ByteDance’s long-awaited new subscription streaming app, TikTok Music, is here, with an initial launch in Indonesia and Brazil. The news overshadowed the US beta launch of ByteDance’s new music creation...

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Right place, right time: Taylor Swift's track to the first $1 billion tour

Tatiana Cirisano

29 Jun 2023

Taylor Swift

Record labels

music marketing

Another day, another record for Taylor Swift. As Wall Street Journal broke down this week, the superstar is now on track to achieve the first $1 billion tour in music history. A billion factors and decisions...

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Who tomorrow's music business is being built for

Tatiana Cirisano

22 Jun 2023

Music creators

Music

Product Strategy

The creator tools industry, meaning the market for music-making hardware and software, has historically served as the funnel to the recorded music industry. At the centre of that industry are big record...

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As Spotify's door closes on Soundtrap, another opens

Tatiana Cirisano

16 Jun 2023

Music streaming

Spotify

SoundCloud

Writing about a new era of music fluidity last month, we noted how streaming services might align more closely with creation, as Spotify has done by acquiring music creation platform Soundtrap. Well, that...

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What ‘Barbie’, ‘The Idol’, and more say about the future of artists in film

Tatiana Cirisano

8 Jun 2023

music industry

Record labels

music publishing

2023 is already shaping up to be another big year for music artists in Hollywood. Late last month, Jack Harlow made his acting debut in a Hulu remake of 1992 basketball comedy White Men Can’t Jump ....

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UMG, Endel, and the case for labels in the AI space

Tatiana Cirisano

1 Jun 2023

Universal Music Group

Warner Music Group

Record labels

The flood of new music created using artificial intelligence (AI) will further erode major label market share, and some label executives’ recent comments about the value of human-made music seem to put...

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Livestreaming strategy in a social-video world
Work with UGC, not against it

Tatiana Cirisano

June 2023

live

Amazon Prime

gigs

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

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How Coachella put the power of UGC livestreaming on display

Case Study

Tatiana Cirisano

June 2023

YouTube

Music

Business Strategy

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A new era of music fluidity is here

Tatiana Cirisano

23 May 2023

Music fandom

Social media

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

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Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Music creators

Creator tools

Creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

min read

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Artists direct
Focus on passion, not professionalism

Tatiana Cirisano

May 2023

Spotify

Spotify

SoundCloud

All eyes of the music business are on artists direct, the fastest-growing segment of the industry. But the 6.4 million artists in this segment are far from a unified group, and have varied aspirations,...

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