Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

With Meta’s revenue share program, can rights holders and platforms finally agree?

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Tatiana Cirisano

28 Jul 2022

Streaming Music

user-generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users to incorporate its music without the proper licenses.

min read

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Kriss Thakrar and Tatiana Cirisano

July 2022

YouTube

SoundCloud

Netflix

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator content to fitness platforms and virtual spaces in the evolving metaverse.

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Cover image for Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Tatiana Cirisano

22 Jul 2022

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents another step in Beatport’s path towards becoming a creative hub for creators and labels al...

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Spotify is courting gen Z, but is it enough?

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Tatiana Cirisano

13 Jul 2022

Music streaming

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now, although Spotify says it plans to integrate Heardle “more fully” into its app.

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Building a fan economy with Fan-Powered Royalties

Cover image for Building a fan economy with Fan-Powered Royalties

Kriss Thakrar, Tatiana Cirisano and Perry Gresham

July 2022

Creators

artist income

Streaming economics

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can no longer be ignored. It is no secret that many music artists are dissatisfied with the relationship between the consumption of their music on strea...

A counterculture music industry is emerging — welcome to the platform era

Cover image for A counterculture music industry is emerging — welcome to the platform era

Tatiana Cirisano

5 Jul 2022

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines are just three more recent reflections of what MIDiA has identified as a new iteration of the music ...

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The future of music
The rise of a counterculture industry

Cover image for The future of music

Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

June 2022

Consumer behaviour

Spotify

Music creators

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build deeper relationships with fans nor to generate meaningful income.

Reflections on the music industry at NFT.NYC

Cover image for Reflections on the music industry at NFT.NYC

Tatiana Cirisano

23 Jun 2022

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry was hooked on crypto, this year’s event arrives at a time when the crypto market, like much of t...

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Why today’s music creators are no longer playing the fame game

Cover image for Why today’s music creators are no longer playing the fame game

Tatiana Cirisano

16 Jun 2022

Music streaming

Creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing — and so are their very definitions of success.

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Music creator survey, Q4 2021
Redefining success

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Tatiana Cirisano

May 2022

Creators

Spotify

artist income

As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever more ways. The majority of professional music creators do not earn meaningful income through their craft and must cobble together income from a diver...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

May 2022

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, mark...

The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too

Tatiana Cirisano

26 May 2022

Content Creators

Creator economy

In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP, but … my record company is saying that I can’t release it unless they can fake a viral moment ...

min read

Is TikTok becoming a record label? The question misses the point

Cover image for Is TikTok becoming a record label? The question misses the point

Tatiana Cirisano

18 May 2022

Music streaming

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No one seems to want to admit how powerful a music company competitor TikTok really is — to the poi...

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What Snapchat is getting right about the future (and why music should pay attention)

Cover image for What Snapchat is getting right about the future (and why music should pay attention)

Tatiana Cirisano

6 May 2022

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s dark horse.

min read

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Cover image for Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Business Strategy

Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese, and Italian.

BE THE CHANGE – Women In Music 2022

Cover image for BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music creators and executives have begun to make room for themselves, laying the groundwork for the industry of tomorrow – not simply fighting an uphill...

The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Cover image for The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Tatiana Cirisano

27 Apr 2022

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other headlines paint a different picture: Little Simz canceled her tour because it was not financiall...

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Elon’s Twitter bid is a warning: creators are building on rented land

Cover image for Elon’s Twitter bid is a warning: creators are building on rented land

Tatiana Cirisano

22 Apr 2022

Content Creators

Creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming the new gatekeepers, power brokers, and fan enablers.

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Why the remix challenge is primed for a revival

Cover image for Why the remix challenge is primed for a revival

Tatiana Cirisano

14 Apr 2022

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple: contestants get a shot at recognition from their favourite artists (as well as their 15 seco...

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Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Cover image for Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Tatiana Cirisano

5 Apr 2022

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies or music catalogue acquisition funds.

min read

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