Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Music creator survey, Q4 2021
Redefining success

Cover image for Music creator survey, Q4 2021
Tatiana Cirisano
Creators
Spotify
artist income
As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue being split ever more ways. The majority of professional music creators do not earn meaningful income through their craft and must cobble together income from a diverse mix of sources to make ends meet.
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The Attention Recession
How inflation and the pandemic are reshaping entertainment

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston
Free Report
Video
Music
Games
With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition. MIDiA’s in-house analysts take you through the key insights and trends of this new chapter and its implications across music, video, games, marketing, and audio industries.
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The record label addiction to virality is about the attention recession, too

Cover image for The record label addiction to virality is about the attention recession, too
Tatiana Cirisano
Social media
Content Creators
Creator economy
In a painfully-of-the-moment twist of irony, Halsey went viral on TikTok this week for speaking out about the pressure to do just that. “Basically I have a song that I love that I wanna release ASAP, but … my record company is saying that I can’t release it unless they can fake a viral moment on TikTok,” they said .
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Is TikTok becoming a record label? The question misses the point

Cover image for Is TikTok becoming a record label? The question misses the point
Tatiana Cirisano
Music streaming
music industry
Fandom
Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No one seems to want to admit how powerful a music company competitor TikTok really is — to the point where becoming a record label is not the point at all.
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BE THE CHANGE – Women In Music 2022

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Hanna Kahlert, Srishti Das and Tatiana Cirisano
Free Report
Music
The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music creators and executives have begun to make room for themselves, laying the groundwork for the industry of tomorrow – not simply fighting an uphill battle against the industry of yesterday.
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The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Cover image for The pandemic catalysed a streaming business model reckoning. Is the live sector next?
Tatiana Cirisano
live music
live nation
touring
The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other headlines paint a different picture: Little Simz canceled her tour because it was not financially viable for her as an independent artist, reporters are calling out many venues for taking a 25% cut of merch sales, artists everywhere are struggling with the financial — not just health — risk of contracting coronavirus on tour, live music revenue has not yet bounced back , and tweets like these are going viral.
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Why the remix challenge is primed for a revival

Cover image for Why the remix challenge is primed for a revival
Tatiana Cirisano
TikTok
Social media
music marketing
Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple: contestants get a shot at recognition from their favourite artists (as well as their 15 seconds of fame), plus prizes; and artists get to increase their profiles and deepen fan engagement.
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Music catalogue acquisition
Picking apart the $5 billion competition for icons

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Kriss Thakrar and Tatiana Cirisano
investment
Music streaming
music catalogue
A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional investors, and newly launched funds now competing for the same diminishing pool of evergreen catalogue, competition and prices are high.
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If Web3 is so forward-thinking, why is it so male dominated?

Cover image for If Web3 is so forward-thinking, why is it so male dominated?
Tatiana Cirisano
diversity
women in music
gender equality
Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents of NFTs, DAOs, the metaverse, and other Web3 concepts seek to use decentralisation to dismantle old systems and bring power to the people — and their intentions are, for the most part, good.
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