Tatiana Cirisano | MIDiA Research

Is TikTok becoming a record label? The question misses the point

Blog post by Tatiana Cirisano

18 May 2022

Every time TikTok does anything that seems to hedge on record label territory, someone inevitably asks the question: is TikTok turning into a record label? Cue the eye-rolls from the music industry. No...

What Snapchat is getting right about the future (and why music should pay attention)

Blog post by Tatiana Cirisano

6 May 2022

music industry

social media

snapchat

The music industry has spent the last few years studying the ins and outs of new platforms like TikTok and Twitch, with good reason. But the decade-old Snapchat increasingly appears to be social media’s...

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

BE THE CHANGE – Women In Music 2022

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

4 May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

The pandemic catalysed a streaming business model reckoning. Is the live sector next?

Blog post by Tatiana Cirisano

27 Apr 2022

live music

live nation

touring

The news is everywhere: concerts are back. Coachella heralded the return of a roaring festival season, hundreds of acts are back on the road, and Live Nation says it is expecting a record year. But other...

Elon’s Twitter bid is a warning: creators are building on rented land

Blog post by Tatiana Cirisano

22 Apr 2022

creator tools

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Why the remix challenge is primed for a revival

Blog post by Tatiana Cirisano

14 Apr 2022

TikTok

social media

music marketing

Remix challenges have been part of the record label toolbox for more than a decade. Artists let contestants purchase or earn song stems; then the artist and fans vote on the best remixes. The idea is simple:...

Is the catalogue acquisition market betting tomorrow's success on yesterday's metrics?

Blog post by Tatiana Cirisano

5 Apr 2022

music industry

music industry investment

music catalogue

The music industry spent $5.3 billion on music catalogue acquisitions in 2021, according to MIDiA's most recent market report , not counting another $6.7 billion that was invested into music companies...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

Investment

Music Streaming

Music

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Kilometre Music Group
How Kilometre Music Group is finding a niche in a competitive market

Case Study by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

Read the case study …

Spotify’s Loud and Clear is about fandom, not royalties

Blog post by Tatiana Cirisano

24 Mar 2022

Streaming Music

Spotify

Streaming Royalties

Spotify has updated its Loud & Clear website exploring how it pays royalties to rightsholders, and it claims that more artists are earning income on the platform than ever before. Many in the music...

What the music industry can learn from play-to-earn gaming

Blog post by Tatiana Cirisano

16 Mar 2022

Fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

Why TikTok is primed to become the next-generation music company

Blog post by Tatiana Cirisano

10 Mar 2022

TikTok

social media

creators

By now, TikTok’s impact on popular music is well-established. The platform routinely catapults songs to hit status, and it has become a regular part of digital marketing campaigns. But behind the scenes,...

If Web3 is so forward-thinking, why is it so male dominated?

Blog post by Tatiana Cirisano

28 Feb 2022

diversity

women in music

gender equality

Strike up a five-minute conversation with someone in the Web3 space, and any combination of the words “forward-thinking”, “revolutionary”, and “equitable” is bound to come up. Many proponents...

Music consumer survey, Q3 2021
A new generation leans forward

Cover image for Music consumer survey, Q3 2021

Report by Tatiana Cirisano

28 Feb 2022

creators

Radio

radio audiences

As streaming subscriptions rise and music increasingly competes with other forms of media for consumers’ limited attention spans, lean-back listening activities are taking precedence over those which...

Audio audiences
Steady change

Report by Mark Mulligan, Tatiana Cirisano and Annie Langston

28 Feb 2022

Radio

radio audiences

music radio

This report is the first preview of our new research vertical for Audio, to be formally launched later this year. : Podcasts reinvigorated the audio market, bringing with it the promise of a ‘Netflix...

Kanye’s Stem Player release is a real-time experiment in superfan targeting

Blog post by Tatiana Cirisano

23 Feb 2022

monetising fandom

Music Streaming

Superfans

Never one to follow tradition, Kanye West has announced that his next album, Donda 2 , will not be available on streaming services. Instead, he will release it exclusively on the Stem Player (a handheld...

Music creators
Slicing the funnel

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

YouTube

Soundcloud

tunecore

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

Music artists are startups, and Silicon Valley is knocking

Blog post by Tatiana Cirisano

15 Feb 2022

music industry

music investment

music rights

Music artists are startups, and Silicon Valley is knocking With big-name catalogue sales at one end, and alternative music funding at the other, the music and finance businesses are increasingly intertwined....

What the boom in young artist catalogue sales says about the music market

Blog post by Tatiana Cirisano

11 Feb 2022

music catalogue

music catalogue M+A

Streaming Music

The catalogue-sales boom is one of the most talked about music trends of the past two years. Most of the conversation has, understandably, revolved around aging icons, like Bob Dylan and Bruce Springsteen,...