Tatiana Cirisano
Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.
CD Baby’s ‘Stages’ can serve both passion and professionalism
Why AI music may make fandom even more important
The AI entertainment revolution How artificial intelligence will reshape media consumption
AI use cases in the entertainment industry Electric Sheep, Mubert, Unreal Engine 5, Descript, Uhmbrella, and My AI
Spotify’s vertical feed could change music discovery, but not for the reason you think
Streaming is becoming more like radio — what now?
Music’s Instagram moment The social music creation revolution
Artiphon’s Minibeats brings social music creation to Snapchat
Should streaming take a cue from TikTok’s revamped creator program?
Year of change Themes that will shape entertainment in 2023
At the Grammys and Super Bowl, the last hurrah of the mainstream era
With its Australia experiment, TikTok gives the music industry the ultimate test
Kill the campaign Music marketing needs branding, not direct response
How brand building freed Fred again.. from the song economy
Could AI generate music’s Instagram moment?
What comes next in the music streaming model makeover
Music discovery in 2023 is about the journey, not the moment
Pivot point MIDiA 2023 predictions
