Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
The attention economy after the lockdown boom
Attention economy After the lockdown boom
Growth from transparency Reframing the value of music through creator rights
Tribes are the future of fandom (and that may or may not be a good thing)
Facebook is about to disrupt itself out of existence…again
Independent label market shares Up on all counts
Why Adele is Bond and BTS is Squid Game
Adele’s success will be best measured in cultural impact – not sales
Did July 1st 2019 mark the end of Spotify’s music creator dream?
Live streamed events consumer behaviour Q2 2021
Live streaming’s second growth phase
Creator TAMs: a new way to assess the creator economy
Beatport A modern creator tools ecosystem
Fender The journey from a vintage icon to a driver of modern music making
Music creator tools forecast Moving towards a hybrid future
UMG’s buoyant stock debut is a new chapter for the music business
‘Middle class’ artists need niche, not scale
The oncoming fandom crisis
