Mark Mulligan
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Growth from transparency Reframing the value of music through creator rights
Tribes are the future of fandom (and that may or may not be a good thing)
Facebook is about to disrupt itself out of existence…again
Independent label market shares Up on all counts
Why Adele is Bond and BTS is Squid Game
Adele’s success will be best measured in cultural impact – not sales
Did July 1st 2019 mark the end of Spotify’s music creator dream?
Live streamed events consumer behaviour Q2 2021
Live streaming’s second growth phase
Creator TAMs: a new way to assess the creator economy
Beatport A modern creator tools ecosystem
Fender The journey from a vintage icon to a driver of modern music making
Music creator tools forecast Moving towards a hybrid future
UMG’s buoyant stock debut is a new chapter for the music business
‘Middle class’ artists need niche, not scale
The oncoming fandom crisis
Creator hubs Creator tools’ next growth driver
Splice
