Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
What BandLab and Bruce Springsteen tell us about the music business at the end of 2021
2022 MIDiA predictions The year of the creator
Audiomack and the coming monetisation / remuneration tipping point
Music market shares: independent labels and artists are even bigger than you thought
Spotify Q3 2021 earnings Premium matures as advertising accelerates
Karaoke app user deep dive
The attention economy after the lockdown boom
Attention economy After the lockdown boom
Growth from transparency Reframing the value of music through creator rights
Tribes are the future of fandom (and that may or may not be a good thing)
Facebook is about to disrupt itself out of existence…again
Independent label market shares Up on all counts
Why Adele is Bond and BTS is Squid Game
Adele’s success will be best measured in cultural impact – not sales
Did July 1st 2019 mark the end of Spotify’s music creator dream?
Live streamed events consumer behaviour Q2 2021
Live streaming’s second growth phase
Creator TAMs: a new way to assess the creator economy
