Mark Mulligan

Live Entertainment
Measuring Music's Place

Report by Mark Mulligan

24 Feb 2017

The live music industry has always had a slightly incongruous relationship with its recorded music industry cousin. Often having to tolerate the record labels’ business being called ‘the music industry’…

Four Companies That Could Buy Spotify

Blog post by Mark Mulligan

15 Feb 2017

For much of 2016 it looked nailed on that Spotify would IPO in 2017 and that the recorded music industry would move onto its next chapter, for better or for worse. The terms of Spotify’s $1 billion debt…

Change Is Afoot In Music Video

Blog post by Mark Mulligan

9 Feb 2017

Music video’s two power players are both in the news for strategic resets. On the one hand YouTube has announced that it is merging its YouTube Music and Google Play Music team s while on the other…

Streaming Music Pricing: Inelastic Stretching

Blog post by Mark Mulligan

7 Feb 2017

Pricing has long been an issue for streaming music subscriptions, with the $/€/£ 9.99 price point above what most people spend on music each month. Streaming services have navigated around the issue…

Streaming Music Pricing
Inelastic Stretching

Report by Mark Mulligan

1 Feb 2017

£1,000.00

Pricing has long been an issue for streaming music subscriptions, with the $9.99 price point having the double challenge of reducing the spending of the most valuable music buyers and being higher than…

Why Netflix Can Turn A Profit But Spotify Cannot (Yet)

Blog post by Mark Mulligan

19 Jan 2017

Having just celebrated its 10 th (streaming) birthday, Netflix followed up with a strong earnings release, announcing 5.8 million net new paid subscribers in Q4 , sending its share price up by 9%. This…

Announcing MIDiA’s New Research Practice: Paid Content

Blog post by Mark Mulligan

11 Jan 2017

We are proud to announce the launch of MIDiA’s latest research practice: Paid Content. We’ve been working on this service for the past 9 months and it is headed up by our Paid Content analyst Zach…

Introducing MIDiA's Streaming Music Health Check

Blog post by Mark Mulligan

10 Jan 2017

We are pleased to announce the arrival of the following MIDiA report on our report store: 'Streaming Music Health Check: Streaming’s Watershed Moment'. You can purchase the report here. MIDiA Research…

Music Subscriptions Passed 100 Million In December. Has The World Changed?

Blog post by Mark Mulligan

6 Jan 2017

In streaming’s earlier years, when doubts prevailed across the artist, songwriter and label communities, one of the arguments put forward by enthusiasts was that when streaming reached scale everything…

Next Steps For Telco Music
The Revenue Or User Dilemma

Cover image for Next Steps For Telco Music

Report by Mark Mulligan

22 Dec 2016

Streaming’s early fortunes were intimately tied to telco music strategy, with the streaming services eager to piggy back telcos’ much larger marketing budgets and telcos equally keen to pursue marketplace…

Facebook The Media Company: If It Looks Like A Duck

Blog post by Mark Mulligan

22 Dec 2016

Yesterday Facebook's CEO Mark Zuckerberg finally confirmed that Facebook is a media company , not a traditional one, but a media company nonetheless. This is something we've been thinking about a lot at…

Facebook The Media Company
If It Looks Like A Duck

Cover image for Facebook The Media Company

Report by Mark Mulligan

21 Dec 2016

Facebook beat financial analyst estimates with its Q3 2016 earnings but announced that ad revenues would likely slow in 2017, due to the digital ad market feeling the pinch of advertiser budgets, which…

Experience Should Be Everything In 2017

Blog post by Mark Mulligan

16 Dec 2016

2017 is going to be a big year for streaming. Spotify will likely IPO, paid subscribers will pass the 100 million mark in Q1, playlists will boom. 2017 will build upon an upbeat 2016 in which the major…

MIDiA Research Predictions 2017: The Year Of The Platform

Blog post by Mark Mulligan

13 Dec 2016

Following an 84% success rate for our 2016 Predictions report, we today launch our 2017 predictions report: ‘ MIDiA Research Predictions 2017: The Year Of The Platform’. The report is immediately available…

YouTube Reaches $4bn In Music Industry Rights Payments

Blog post by Mark Mulligan

6 Dec 2016

YouTube just reported that it has paid $1 billion to ‘the music industry’ over the course of the last 12 months. That takes its cumulative payments (since 2007) up to $4 billion. The year-to-date payments…

MIDiA Research Predictions 2017
The Year Of The Platform

Cover image for MIDiA Research Predictions 2017

Report by Karol Severin, Mark Mulligan, Tim Mulligan and Zach Fuller

30 Nov 2016

As we correctly predicted, 2016 was the year video ate the world. 2017 is going to be shaped by the battle for consumer attention through formatting and distribution wars. VR is likely to cede further…

Black Friday Offer: Free MIDiA VR Report

Blog post by Mark Mulligan

25 Nov 2016

Shamelessly jumping on the Black Friday bandwagon we have a great offer for you: sign up to the MIDiA weekly research briefing newsletter today and get a free 18 page VR report: 'The State Of The VR Nation'.…

We're Hiring!

Blog post by Mark Mulligan

23 Nov 2016

We've been fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager…

MIDiA’s 2016 Predictions – Here’s How We Did

Blog post by Mark Mulligan

21 Nov 2016

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand…

Soundcloud User Profile
Male Dominated Music Sophisticates

Report by Mark Mulligan

17 Nov 2016

20,000 Foot View SoundCloud is in many respects the odd one out in the audio streaming landscape. While the market is dominated by major label orientated subscription services like Spotify, Apple Music,…