Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Apple’s Subscription Pivot

Cover image for Apple’s Subscription Pivot
Mark Mulligan
On Tuesday Apple announced its arrival on the world stage as a media company, using the lion’s share of its product keynote as the platform for a succession of super star actors, directors and other personalities to tell the story of their respective Apple original TV shows.
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Calling all Artists!

Mark Mulligan
Amuse
artist income
Artist survey
In partnership with independent distribution company Amuse, MIDiA Research is undertaking a detailed study of the music artist landscape. We are fielding a survey to the artist community , exploring issues such as: What success looks like to you Career aspirations The importance of signing to a record label Financial wellbeing Maintaining creative control If you are a singer, DJ, producer, performer, or in a band, then we’d love to hear your views.
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Here’s How Spotify Can Fix Its Songwriter Woes (Hint: It’s All About Pricing)

Cover image for Here’s How Spotify Can Fix Its Songwriter Woes (Hint: It’s All About Pricing)
Mark Mulligan
Copyright Royalty Board
music publishers
Netflix
Songwriter royalties have always been a pain point for streaming, especially in the US where statutory rates determine much of how songwriters get paid.  The current debate over Spotify, Amazon, Pandora and Google challenging the Copyright Royalty Board’s proposed 44% increase illustrates just how deeply feelings run.
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MIDiA Research Predictions 2018: Post-Peak Economics

Mark Mulligan
In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, media in 2018. Key Predictions Competition for time and attention will define the coming years for digital content; growth will come often at the expense of competing services Free-to-view video services will provide subscription services with increased competition in 2018 2018 will be the year we start to see music consumption shift away from catalogue Increased investor scrutiny on Spotify, once it is public, will see it focus on new metrics and concentrate more heavily on its free user numbers We are nearing peak in the attention economy.
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