Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
Growth drivers – what comes after streaming
Spotify pushes prices up, but do not expect dramatic effects
Creator culture The song becomes the feed
Rebalancing the Song Economy
The music industry’s centre of gravity is shifting
Music & Gaming A new way to play
Assessing the streaming opportunity: You’re doing it wrong
Creator tools platforms could become social networks
IFPI confirms global recorded music revenue growth
Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again
Entertainment fandom Monetise fandom, not attention
Recorded music market 2020 Pandemic-era growth
Native Instruments and iZotope: creator tools major in the making
The music business in 2021: Joining the dots
Smaller independents and artists direct grew fastest in 2020
Spotify Q4 2020 earnings ARPU pays the price for growth
Clubhouse session: Is attention killing culture?
The COVID bounce and the coming attention recession
