Mark Mulligan
Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.
We’re Hiring (again)
The productisation of music rights
Music and podcasts are competing for the same time
Spotify Q1 2021 earnings Shifting headwinds
Live streamed concert demand Ready for prime time
Hi-Res audio: It’s all about a maturing market
Podcast audiences Competing for attention
BTS BTS hit big with the most successful virtual concert yet
Growth drivers – what comes after streaming
Spotify pushes prices up, but do not expect dramatic effects
Creator culture The song becomes the feed
Rebalancing the Song Economy
The music industry’s centre of gravity is shifting
Music & Gaming A new way to play
Assessing the streaming opportunity: You’re doing it wrong
Creator tools platforms could become social networks
IFPI confirms global recorded music revenue growth
Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again
