Mark Mulligan | MIDiA Research

Virtual concerts: A new video format

Mark Mulligan

8 Jan 2021

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,...

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Virtual Concerts
A New Video Format

Mark Mulligan

December 2020

Video

YouTube

Amazon

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,...

Driift
Driift creates a new vertically integrated approach to live performances

Mark Mulligan

December 2020

live music

Music

Product Strategy

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2021 Predictions: The year of the immersive web

Mark Mulligan

18 Dec 2020

As we approach the end of 2020 it is time to look forward to what 2021 may bring. MIDiA has published the fifth edition of our Annual Predictions report which clients can read here . There are 27 predictions...

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Global independent label survey

Mark Mulligan

14 Dec 2020

Music

MIDiA Research is conducting a major study of independent label revenue in order to create a definitive review of the independent sector’s contribution to the global music market. MIDiA conducted this...

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Creator tools: The music industry’s new top of funnel

Mark Mulligan

30 Nov 2020

For most of 2020, MIDiA has been working on a major piece of work around the fast-growing creator tools space. The themes we had already started working on became rocket propelled with the onset of the...

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Spotify Q3 2020 Earnings
The Shift to Free

Cover image for Spotify Q3 2020 Earnings

Mark Mulligan

November 2020

Subscriptions

Streaming

Streaming Music

With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script though, with ad-supported...

Time to move beyond the song economy

Mark Mulligan

27 Nov 2020

Music

The UK parliament is currently running an inquiry into the streaming music economy, having called for evidence from across the music business. Earlier this week were the first verbal submissions, from...

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2021 Predictions
The Year of the Immersive Web

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

November 2020

Spotify

discovery

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports in 2021 and beyond. Key...

Snapchat buys Voisey to enter the music market

Mark Mulligan

20 Nov 2020

Snapchat parent company Snap Inc is reported to have acquired music collaboration tool Voisey . Voisey is a relatively new start-up, having raised its first major round mid-2019 and launching later the...

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YouTube at two billion: Still much more music opportunity to be had

Mark Mulligan

17 Nov 2020

Music

YouTube just announced its milestone of reaching two billion music users on the platform . YouTube has long been the largest music service on the planet, and it has just extended that lead. In 2019, its...

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BandLab
BandLab taps the growing demand for creator communities

Mark Mulligan

November 2020

Music

BandLab

online publishing

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Creator Tools
The Music Industry’s New Top of Funnel

Mark Mulligan

November 2020

Creators

Apple

Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption catalysed the already-rapid...

Are rights holders missing the point with Twitch?

Mark Mulligan

13 Nov 2020

Twitch has apologised to its users for the growing volume of rights holder takedown notices for music used in Twitch videos . Twitch is in an awkward transitionary phase with music rights holders, not...

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Post-Pandemic Programming Webinar Presentation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

November 2020

Free Report

Video

Music

Games

After a period of disruption to the global entertainment landscape, many businesses have found a way to adapt to the new normal, but the recession and prospect of further pandemic peaks have created an...

Discovery Mode: Understanding how Spotify thinks

Mark Mulligan

4 Nov 2020

Spotify’s Discovery Mode announcement looked at the very best a poorly timed announcement, coming at a time when artists and songwriters are more concerned about their income than at any other since...

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We’re hiring!

Mark Mulligan

2 Nov 2020

MIDiA Research is hiring for a consultant to join our fast growing consulting division. Want to be a part of exciting strategic projects, helping some of the world’s biggest entertainment companies solve...

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State of the YouTube Music Economy 3.0 -
End of the Beginning

Cover image for State of the YouTube Music Economy 3.0 -

Mark Mulligan

October 2020

Spotify

YouTube

This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams, subscribers, user...

Spotify Q3 2020: What price growth?

Mark Mulligan

29 Oct 2020

Spotify reported another strong quarter in Q3 2020, with subscriber growth up 27% year-on-year (YoY) and ad-supported user growth up 21%. Spotify continues to set the pace for the global streaming market...

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Post-Pandemic Programming

Mark Mulligan

29 Oct 2020

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks create an unprecedented outlook for entertainment companies....

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