Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again

Cover image for Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again
Mark Mulligan
Recorded music revenue 2020
musc revenues 2020
label market shares 2020
The global pandemic caused widespread disruption to the music business, in particular decimating the live business and impacting publisher public performance royalties. Although the recorded music business experienced a dip in the earlier months of the pandemic, the remainder of the year saw industry revenue rebound, making it the sixth successive year of growth.
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Clubhouse session: Is attention killing culture?

Cover image for Clubhouse session: Is attention killing culture?
Mark Mulligan
Media and Marketing
Cultural trends
Join myself, Hanna Kahlert and Karol Severin Thursday 25that 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity. In this session we will be exploring how the focus on capturing audiences’ time and attention at all costs is resulting in a dumbing down of culture and a predominance of caution over bravery.
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Last call for the global independent label survey

Cover image for Last call for the global independent label survey
Mark Mulligan
Independent label survey
label survey
Independent labels
With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding the global independent label survey that will help create the definitive view of how the independent sector fared in 2020 and its contribution to the global market.
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Three trends that will shape the rest of 2021, and beyond

Cover image for Three trends that will shape the rest of 2021, and beyond
Mark Mulligan
the immersive web
entertainment internets
Insurgents
Late last year, MIDiA published its latest predictions report (clients can read the entire report here). The central theme was the Immersive Web, which we summarised as follows: “The immersive web is characterised by environments in which we do not simply conduct extensions of in-real-life activity (e-commerce, video calls) but ones that create behaviours and relationships that only, and can only, exist within these environments.
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Equitable remuneration, artist income and unintended consequences

Cover image for Equitable remuneration, artist income and unintended consequences
Mark Mulligan
Streaming economy
streaming inquiry
equitable remuneration
The UK Parliament’s inquiry on the economics of streaming appears to be building a case for equitable remuneration (ER). There are many iterations of what ER can mean, but a simplified description of what is in play here is: a share of streaming revenue being paid directly by the DSPs to an entity which then distributes directly to artists, thus bypassing the whole ‘do labels pay artists enough’ debate.
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