Karol Severin

How Freemium Games Antagonise The Mainstream

Blog post by Karol Severin

14 May 2015

In 2014 the freemium model accounted for 98% of Google Play revenue. The success of a few hit releases brought the freemium model into mainstream. But freemium apps often heavily rely on a small amount…

The Mobile App Funnel
Benchmarking The Mobile App Customer Lifecycle

Report by Karol Severin and Martyn Davies

7 May 2015

The 20,000 Foot View App companies lose users and revenue right across the user acquisition and retention process. Thus as the global app market grows the amount of lost revenue accelerates also. …

Three Takeaways from Apps World Berlin 2015

Blog post by Karol Severin

6 May 2015

The rise of Google Play in Germany In January 2013 Google Play monthly revenue in Germany was only a quarter of iOS App Store revenue. But in January 2015 Google Play revenue surpassed iOS in Germany.…

In-App Purchase Bundling: Door To Mass Market Or App Economy Devaluation?

Blog post by Karol Severin

29 Apr 2015

The App Economy is built upon shaky foundations. Too few apps account for too much of the total app revenue. Over three quarters of app revenue is earned via in-app purchase (IAP). Furthermore, high spending…

Why App Deletion Is The Next Big App Economy Challenge

Blog post by Karol Severin

17 Apr 2015

28% of smartphone users delete an app within one month of downloading it. There are numerous catalysts: boredom with apps, end of a trial period, being fed up with prompts to pay or simply exhausting the…

Mobile Concierge Services Take Consumer Data Analysis To The Next Level

Blog post by Karol Severin

10 Apr 2015

Technology solutions as tools for consumer behavior data gathering, analysis, and automated online and mobile marketing have gone through a tremendous amount of development. Yet paradoxically, the next…

Mobile App Discovery
Imperfect Tools And The Overspend Or Die Dilemma

Report by Karol Severin and Martyn Davies

7 Apr 2015

The 20,000 Foot View Discovery is accentuating the app economy divide. Superstar app developers can afford TV ads and supercharged digital campaigns to distinguish their apps from the ever-growing…

Radio's Streaming Distruption

Blog post by Karol Severin

31 Mar 2015

MIDiA has just published its latest report on the global radio market: Radio’s Streaming Disruption: How Streaming And Smartphones Disrupt Radio Audiences. Here are some highlights from the report. MIDiA…

Radio’s Streaming Disruption
How Streaming And Smartphones Disrupt Radio Audiences

Cover image for Radio’s Streaming Disruption

Report by Karol Severin

12 Mar 2015

The 20,000 Foot View Along with TV, radio is one of the most pervasive media platforms on the planet. It is also still one of the key drivers of music discovery. But things are changing. Historically…

Music Consumer Segmentation: From Lagging Indicators To Leading Indicators

Blog post by Karol Severin

5 Dec 2014

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming…

The App Bubble Burst: The Coming Mobile App Economy Correction

Blog post by Karol Severin

12 Nov 2014

The mobile app economy is one of the most important developments in the paid content marketplace but its success may be built on shaky foundations. In May 2014 we warned about the potential risks of the…

The App Bubble Burst
The Coming App Economy Correction

Report by Karol Severin and Martyn Davies

5 Nov 2014

The 20,000 Foot View In May 2014 we warned about potential risks of the Superstar App Economy. Too few apps were taking most of the revenue. Investors funded huge marketing and development budgets in a…

The App Superstar Economy
Dissecting the Global App Store Marketplace

Cover image for The App Superstar Economy

Report by Karol Severin

16 Jul 2014

The 20,000 Foot View Accelerating smartphone and tablet adoption around the world is supercharging an already buoyant app store economy. A combination of Apple’s tightly integrated ecosystem and Google’s…