Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Music IP as video content Why music fandom is strategically important for D2C
Beatport’s LabelRadar acquisition is the latest sign of the platforms era
Why Top Gun: Maverick defines peak film in the streaming era
Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life
Reflections on the music industry at NFT.NYC
Quick take: Why Xbox All Access could be the ultimate recession winner
The future of entertainment innovation lies in exclusive experiences, not content
Burning out and fading away: the exhausting job of marketing new music
Music creator survey, Q4 2021 Redefining success
Is TikTok becoming a record label? The question misses the point
Why increased competition and the cost-of-living crisis add up to a new Netflix
Xbox Cloud Gaming expansion heralds a cross-platform future
How the iPod changed everything
What Snapchat is getting right about the future (and why music should pay attention)
Quick take: Spotify to connect artists and fans on a Roblox island
The ‘Women In Music 2022’ report is about more than just music
Unreal is evolving from a games development tool to a story-telling tool
Why entertainment could reach new levels of fragmentation in 2022
