Product Strategy | MIDiA Research

Product Strategy

Kanye just obliterated the creative full stop

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Mark Mulligan

3 Sep 2021

music product strategy

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was a “ living, breathing, changing creative expression ”, and now there is his Donda Stem Player...

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Fluid audio is here, and music is about to meet its next mp3 moment

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Kriss Thakrar

26 Aug 2021

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive speaker for consuming Kanye’s new musical project - it is a creator tool to remix any r...

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Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the indust...

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How Screen iL plans to tackle piracy by taking local content to the Israeli diaspora

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Srishti Das

2 Aug 2021

In an D2C era dominated by established global propositions such as Netflix and heavily backed global content brands such as Disney+, an Israeli start up called Screen iL is coming to market with something different.

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Addressable creator markets
An opportunity with many layers

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Mark Mulligan

July 2021

Apple

Apple

Artists

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest. However, because the music creator tools space is a collection of diverse products and services, an underlying challenge has been how to identify...

Music is no longer about consumption, but participation (and women are leading the charge)

Cover image for Music is no longer about consumption, but participation (and women are leading the charge)

Hanna Kahlert

27 Jul 2021

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry shift to independent artists and music streaming revenue woes – both of which are now raising exi...

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How AVOD unlocks the mainstream consumer

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Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the non-subscription part of the industry into the streaming ecosystem.

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From creator tools to commercial tools

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Kriss Thakrar

1 Jul 2021

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future of creator tools in live streaming and beyond is not solely in tools designed to create content.

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Instagram continues to perform strongly despite inconsistent brand identity

Hanna Kahlert

30 Jun 2021

Media and Marketing

Over the last few months Instagram has done its best to capitalise on the latest social media success tactics, often at the cost of its own original user proposition. The photo-sharing app for friends now offers Reels, imitating TikTok’s success.

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MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

Tim Mulligan

June 2021

Streaming

Apple

Video

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete country-level data, as well as a detailed methodology statement.

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Cover image for Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.

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Games subscriptions
Early market leaders and consumer profiles emerge

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Karol Severin

May 2021

Consumer behaviour

Apple

YouTube

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that emerge with them is becoming increasingly important for developers and publishers alike – be it to make decisions around platform prioritisation...

Live streamed concert demand
Ready for prime time

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Mark Mulligan, Karol Severin and Kriss Thakrar

May 2021

Spotify

Spotify

live music

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too the evolution of the current virtual event marketplace has been concertinaed.

Hi-Res audio: It’s all about a maturing market

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Mark Mulligan

21 May 2021

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is – how shall we put it, interesting .

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Podcast audiences
Competing for attention

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Mark Mulligan

May 2021

US

UK

France

2020 was a big year for podcasts, with increased investment, M&A activity and industry moves. Audiences grew too, but still lag behind in hype and expectation, and a portion of this growth has come at the direct expense of music streaming and radio.

In-game spending
Cross-entertainment product strategy

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Karol Severin

April 2021

YouTube

multitasking

Twitch

Games revenue growth is about to slow, with in-game spending the sector set to retain most momentum. Simultaneously, other entertainment sectors will actively seek to monetise digital fandom. Future games revenue will need to tap opportunities beyond games-related spending alone, and the wider entertainment demands of consumers.

Spotify pushes prices up, but do not expect dramatic effects

Cover image for Spotify pushes prices up, but do not expect dramatic effects

Mark Mulligan

27 Apr 2021

spotify pricing

streaming pricing

Spotify finally announced a significant price increase, raising prices in the UK and some of Europe, with the US set to follow suit. The increases affect Family, Duo and Student plans. The fact that streaming pricing has remained locked at $9.

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The case for next-generation spectator modes in games

Cover image for The case for next-generation spectator modes in games

Karol Severin

26 Apr 2021

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next level.

min read

Creator culture
The song becomes the feed

Cover image for Creator culture

Mark Mulligan and Kriss Thakrar

April 2021

Creators

Spotify

Spotify

The creator tools marketplace is creating a revolution in the culture and business of music. The third decade of the millennium represents the opening of a new chapter for the music business, with the means of production and distribution fully democratised.

The social studio will empower the next million producers

Cover image for The social studio will empower the next million producers

Kriss Thakrar

23 Apr 2021

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept to reality with Facebook’s Sound Studio announcement.

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