Reports: Product Strategy
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Vertical TV is more than streaming’s TikTok moment
The renewed value of maximalism in the era of AI
The Podcast Show 2026: The signals worth paying attention to
The music industry’s personalisation paradox
What official UK industry recognition means for the future of Audio and Podcasting
AI is booming for social platforms – but so is regulation
TikTok US is here: can Oracle run a social platform?
The audio drama renaissance: The curious case of Sherlock & Co.
The music industry remains divided on generative AI. Where will that leave us?
The State of the Video Creator Economy The road to one billion creators
The winning formula for Grand Theft Auto VI: Games pricing strategy
Video game music’s untapped potential: More than background sound
20:25 vision: Meta Connect looks to the post-smartphone future
The ‘proof of work’ premium in the age of AI
AI AI, Cap’n: Shifting headwinds to the promised land of tech innovation
Karra, bifurcation, and YouTube’s gain
From niche to mainstream: How video games adaptations are taking over movies and television
The case for flexibility: What the Switch 2’s success signals for other handhelds
