Tag: india

Is Cricket the New ‘Greatest Show on Turf’?

Posted on 19th June, 2019 by Alistair Taylor in 21st Century Fox, Ad Skippers, Addressable Audience, Advertisers, Advertising, Adverts, Audience Reach, Brand Equity, Brands, Broadcasters, CBS, Content, Content Engagement, Cord Cutting, Cricket, Disney, Emerging Markets, Fanbase, FIFA World Cup, Fox, Hotstar, ICC Cricket World Cup, India, Live Sports, NBA, Nfl, Old Trafford, Pay Tv, Paywalls, Peak Attention, Reach, Star India, Star Sports, Streaming, Streaming Services, Subscribers, Subscription Video On Demand, Super Bowl, Svod, UEFA Champions League, Viewership and Walt Disney

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was…

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How ByteDance May Just be About to Drive the Next Streaming Paradigm

Posted on 24th May, 2019 by Mark Mulligan in China, Consumption, Emerging Markets, Fandom, India, Monetizing Fandom, Music Fandom, Music Fans, Musically, Soundcloud, Spotify, Streaming, Streaming Music, T-series, Tencent, Tencent Music Entertainment, Tiktok and Youtube

Streaming music is approaching a decision point. Right now, music subscriptions are doing a fantastic job of monetising consumption, but next we need to learn how to monetise fandom. Global…

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10 Trends That Will Reshape the Music Industry

Posted on 3rd April, 2019 by Mark Mulligan in 23 Capital, Albums, Amazon, Amuse, Apple, CDBaby, China, Emerging Markets, India, Laas, Labels As A Services, Latin America, Music Business, Music Business Trends, Music Industry, Netflix, Playlists, Podcasts, Post-album Economics, Radio, Record Labels, Social Music, Splice, Spotify, Streaming Pricing, Tech Major Bundles and Tech Majors

The IFPI has reported that global recorded music revenues have hit $19.1 billion, which means that MIDiA’s own estimates published in March were within 1.6% of the actual results. This revenue growth story is strong…

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Soon to be the Biggest Ever YouTube Channel, T-Series May Also Be About to Reshape Global Culture

Posted on 13th December, 2018 by Mark Mulligan in Bhangra, Brazil, China, Colombia, Egypt, Emerging Markets, Guru Randhawa, India, J Balvin, Luis Fonsi, Mexico, Nigeria, Pewdiepie, Reggaeton, Russia, Spotify, T-series, Thailand, The Philippines and Turkey

Some time over the next month or so a YouTube landmark will be passed: T-Series will pass PewDiePie as the most subscribed YouTube channel on the planet. As of time of writing T-Series…

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Emerging Music Markets: Streaming’s Third Wave

Posted on 10th August, 2018 by Mark Mulligan in Baidu Music, China, Emerging Markets, Gaana, Hungama, India, IRoking, Jio Music, KuGou, Kuwo, Mdundo, Middle East, Mkito, MTN, MTN Music, Mzliki, Netease Cloud Music, QQ Music, Quan Min K G, Saavn, Simfy Africa, Streaming Emerging Markets, Sub Saharan Africa, Vkontakte, Vkontakte Music, Vuga, Wynk Music, Yandex, Yandex Music and Zvook

MIDiA has just published a new report that deep dives into how streaming is, or in some cases is not, lifting off in emerging markets. The regions we focused on…

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