Blog: YouTubers

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Beyond video podcasts: Spotify’s investment in video creators reveals its format agnosticism

Rutger Rosenborg

9 Oct 2024

Podcasts

Video streaming

Video podcasts

As more sustainable acquisitions come to podcasting, according to Podnews , Spotify is again looking to spend up to seven figures on creator investments. This time, video is the primary focus. Per Bloomberg , Spotify’s content acquisition strategy is shifting from podcasters to video creators: “ What’s different in today’s news is Spotify seeking YouTube-oriented creators and specifically looking for them to simply put their show on the service ”.

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YouTube and the Fan Monetisation Model

Hanna Kahlert

21 Jan 2020

Creator Pay

Creators

Fan monetisation

How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated in reach and capacity by no other platform.

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YouTube is Monetising Fandom Through Subscriptions

Amanda Stears

31 Jul 2019

Fandom

Fine Bros Entertainment

influencer

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating in its blog, “This service offered monthly subscriptions for some channels, but with less than 1% of creators using it today, it never achieved popularity with creators or users”.

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The UGC Backlash: Contextualising #YouTubeIsOverParty

Zach Fuller

2 Sep 2016

Creators

Google

online advertising

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some of the platform’s most popular personalities about where the Online Video behemoth was heading in its quest to generate more revenue.

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How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Karol Severin

25 Feb 2016

Content strategy

Marcus Butler

media content

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber to supersede the reach of large traditional content creators and their programmes for a fraction of the budget.

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Quick Take: YouTube Acquires BandPage

Mark Mulligan

12 Feb 2016

bandpage

gleam futures

Innovation

Direct to fan platform BandPage today announced that it is being acquired by YouTube. BandPage already integrates with a number of streaming services to sell merchandise, tickets and more for artists directly to fans on streaming platforms.

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MIDiA Chart Of The Week: YouTube Subscribers

Mark Mulligan

18 Jan 2016

Chart Of The Week

Facebook

Facebook video

Video is eating the world and as it does so YouTube’s role is evolving in a subtle but crucial way. YouTube used to be the undisputed home of short form video but that role is now challenged by Facebook now registering 8 billion daily video views and Snapchat 7 billion.

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