How to describe YouTube? The now-15-year old video platform does not fit into a single box, but rather ticks all of them. Its positioning between consumer and business is a fascinating one, replicated...

YouTube is no stranger to subscription models; it had 53 paid channels in 2013 with monthly subscriptions priced from $0.99-$2.99. Four years later, the paid channels were discontinued with YouTube stating...

The #YouTubeIsOverParty trend may have puzzled many Twitter browsers, yet since the announcement of YouTube’s subscription service entitled YouTube Red last year, there have been vocal concerns by some...

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...

Direct to fan platform BandPage today announced that it is being acquired by YouTube. BandPage already integrates with a number of streaming services to sell merchandise, tickets and more for artists directly...

Video is eating the world and as it does so YouTube’s role is evolving in a subtle but crucial way. YouTube used to be the undisputed home of short form video but that role is now challenged by Facebook...