Category: Games

NFL Adding Music to Its Playbook

Posted on 4th November, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Archived Footage, Audio Content, Curated Playlists, D-Day, Demographic, Digital Content, ESports, Facebook, Fandom, Future Proof, Highlights, Live Sports, Madden NFL, National Football League, Nfl, Pandora, Paywalled Content, Reddit, Revenue Diversification, Soundcloud, Sports Fans, Spotify, Streaming, Streaming Services, Subscriptions, Target Audience, Tidal, Tik Tok, TNF, TuneIn, Twitch, Video Content and Youtube

The NFL continues expanding its reach with the news that it is providing both video and audio content to global streaming services Spotify and Tidal. This follows the NFL’s recently-announced…

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The NFL and Pizza Hut: Future-Proofing with E-Sports

Posted on 18th October, 2019 by Alistair Taylor in Ad Responsiveness, Addressable Audience, Advert Experimentation, Advertising, Amazon Prime Video, American Football, Brand, Brand Sponsor, Broadcast, EA Sports, ESports, Fan Base, FIFA, Fortnite, Forza, Future Proof, Gaming, Jersey Sponsorship, Linear Advertisers, Madden NFL, Madden NFL 20 Classic, Mixer, Naming Rights, NBA 2K, Pay Tv, Paywalls, Pizza Hut, Product Placement, Revenue Diversification, Rights Holders, Rights Valuations, ROI, SportsPro Media, Streaming, Subscription Video On Demand, Svod, Tencent, TNF, Twitch, Viewership, Virtual Naming Rights, Vloggers, Vr, Watching Sports and Youtube

While sharing pizza has already become synonymous with watching sports, e-sports could be about to leverage that same instilled behaviour. Restaurant chain Pizza Hut made history this July when it…

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Why PlayStation Now’s Price Cut Alone Is Not Enough To Compete

Posted on 2nd October, 2019 by Karol Severin in Games, Games Streaming, Games Subscriptions, Gaming, Playstation Now, Ps Now and Sony

PlayStation’s gaming proposition has gone down from ‘the most expensive by far’ to just ‘the most expensive’. However, keeping the most expensive proposition will be in line with a strategy which gives Sony the best chances of weathering the ongoing games subscriptions/streaming storm:

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Take Five (the big five stories and data you need to know) August 23rd 2019

Posted on 23rd August, 2019 by Mark Mulligan in Apple, Apple Tv_, Google Chrome, Google Privacy, Greek Football, In Game Concerts, Korn Virtual Gigs, Lover, Paok, Privacy Sandbox, Sport Licensing, Taylor Swift, Taylor Swift Pre Sales, UMG and Universal Music

Taylor Swift, pre-sale love: Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of…

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Take Five (the big five stories and data you need to know) August 5th 2019

Posted on 5th August, 2019 by Mark Mulligan in Cricket, ECB, Facebook, Facebook Video Device, Facebook Watch, Fortnite, Spotify, Spotify Subscribers, The Attention Economy, Tiktok, Tiktok Licensing and Tiktok Rights Holders

Spotify – steady sailing, for now: Spotify hit 108 million subscribers in Q2 2019 – which is exactly what we predicted. Spotify continues to grow in line with the wider market, maintaining…

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