MIDiA Blog - Page 32

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

How AI narration could transform Apple Books’ creator economy

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Annie Langston

11 Jan 2023

artificial intelligence

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of their work using AI-generated voices, and is specifically geared towards independent authors and s...

min read

Artificial 'intelligence' is the new smartphone (for better and for worse)

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Hanna Kahlert

11 Jan 2023

Media and Marketing

Long have we awaited the coming of the next new smartphone moment . 2022 saw some false starts: the metaverse, NFTs, VR (again). All have lingered in the shadows of their own potential, with no real momentum elsewhere.

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The 2023 cinema reboot

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Tim Mulligan

10 Jan 2023

The global success of the second instalment of the Avatar franchise, Avatar: The Way of Water (currently at $1.7 billion in box office revenue), is a timely reminder of the enduring consumer appeal of going to the movie theatre to watch the right kind of film .

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Has the streaming slowdown arrived?

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Mark Mulligan

10 Jan 2023

Streaming Music

global streaming revenues

ERA, The UK trade association for entertainment retailers released its annual estimates for the UK entertainment market, showing strong growth for video but less impressive increases for music and games.

min read

MIDiA 2023 predictions webinar

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Mark Mulligan

5 Jan 2023

So, 2023 is upon us. The last couple of years were notable for being dramatic, unlike those of the previous couple of decades. 2023 is likely to be even more stirring, with a looming recession, racing inflation, and geo-political upheaval.

min read

Netflix feels the pressure of succumbing to market demands around advertising

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Tim Mulligan

22 Dec 2022

Netflix basic with ads

The revelation that Netflix is returning “unspent” ad dollars to advertisers reveals the pressure that the world’s second largest subscription video on demand (SVOD) service finds itself under. Netflix’s Basic with ads tier launched on November 3rdin 12 markets to address a perceived weaknes...

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What ChatGPT can do for independent music

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Tatiana Cirisano

21 Dec 2022

independent music

Independent artists

Everyone is talking about ChatGPT , the artificial intelligence (AI) chatbot that could potentially change the music industry. While the conversation has mainly focused on how ChatGPT can help with music creation, it is worth considering how it could also assist early-stage artists with marketing an...

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Why TV is at risk of losing its cultural value

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Hanna Kahlert

21 Dec 2022

Warner Bros Discovery

Humans have been telling stories since they first looked at the sky and decided that clusters of stars resembled scorpions and centaurs. Storytelling is intrinsic to culture. It builds relationships, religions, national identities, and hope in dark times.

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New year, new live audio: How the format can pivot in 2023

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Annie Langston

21 Dec 2022

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker Room live audio offering as Spotify Live.

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Twitch can fight the digital advertising downturn with Guest Star

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Ben Woods

20 Dec 2022

When Twitch influencer Freckled Science wanted to puncture the falsehoods surrounding the beauty industry, she patched in Dr. Michelle Wong for a live interview . The co-stream, incorporating the feeds of both streamers, was among the early try-outs of Guest Star – the livestreaming platform’s l...

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Can afforfable MOCAP help with VR adoption?

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Samuel Griffin

16 Dec 2022

Motion capture (MOCAP) has been synonymous with big-budget productions such as Avatar and The Lord of The Rings since their respective releases. Sony hopes to change that. Sony’s January 2023 release of Mocopi , a mobile MOCAP hardware, will allow users to attach sensors to their person and have a...

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How Chloe Grace Moretz has created a virtuous circle for Amazon Prime Video and Twitch

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Ben Woods

15 Dec 2022

Amazon Prime Video

In Amazon Prime’s sci-fi opus, The Peripheral , the actress Chloe Grace Moretz plays a virtual reality gamer who uses her skills to navigate the near future. It is a canny piece of casting considering Moretz is also a gamer in real life.

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Music industry revenues in review – what 2022 tells us about 2023

Cover image for Music industry revenues in review – what 2022 tells us about 2023

Mark Mulligan

15 Dec 2022

Music industry 2023

music industry revenues

With a 2023 set to be a challenging year for the global economy, it is a good time to look at how the music industry has performed in the year to date. That is exactly what we have done in our forthcoming report: ‘ Music industry earnings Q3 2022: Pre-recession growth’ .

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Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

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Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting strategies.

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The future lies beyond tech – a long(er) read

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Hanna Kahlert

14 Dec 2022

As entertainment companies start planning their next big steps for the coming year, the success and failure of their strategic decisions will hinge on one big, and perhaps surprising, existential question : is this it for the tech industry? Planning for 2023 seems to mean planning for disruption, an...

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Why X marks the spot for ITV

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Tim Mulligan

14 Dec 2022

Business Strategy

On December 8th, the UK’s largest ad-supported TV broadcaster launched ITVX . The service is built on ITV’s pre-existing catch-up and subscription video on demand (SVOD) service ITV Hub and ITV Hub+.

min read

Party in the front, business in the back: Why Apple Music Sing is so savvy

Cover image for Party in the front, business in the back: Why Apple Music Sing is so savvy

Tatiana Cirisano

13 Dec 2022

Music streaming

Streaming services are increasingly taking steps to diversify their offerings , and the latest example came last week from Apple Music. Just in time for holiday sing-a-longs, the service introduced a new, subscriber-only karaoke feature called Sing, where users can sing along to “tens of millions�...

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Will PlayStation Tournaments deliver on Sony’s hopes?

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Perry Gresham

9 Dec 2022

competitive gaming

PlayStation recently announced “ PlayStation Tournaments ”, a new on-console tournaments platform designed to centralise events. Participants can enter a range of tournaments and win prizes based on their performance – including in real life (IRL) prizes.

min read

Welcome to the Metaverse, where audience fragmentation reigns

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Ben Woods

8 Dec 2022

In Ernest Cline’s dystopian novel Ready Player One , the metaverse unfurls as a virtual universe where choice over identity and experience are boundless. Such is the seamless experience of Cline’s ‘Oasis’ that it competes, and wins, when pitted against conventional reality.

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Why HBO Max being back on Amazon Prime highlights the growing risk of piracy

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Hanna Kahlert

8 Dec 2022

Warner Bros. Discovery and Amazon have announced that HBO Max will become available on Prime Video channels in the US, with users able to subscribe through the Amazon platform. HBO Max was previously withdrawn from Amazon Channels in 2021 due to a dispute over data sharing (Amazon Channels provides ...

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