Mark Mulligan

Mark Mulligan is a music analyst and the founder at MIDiA Research. He is a long-term tech analyst and a leading digital thinker with more than 20 years of experience, working with leading global music, entertainment, and tech companies. At MIDiA, Mark focuses on the streaming and creator economies, as well as music business trends and market metrics such as forecasts and market shares.

Insurgents and Incumbents
How the 2020s Will Remake the Music Business

Cover image for Insurgents and Incumbents
Mark Mulligan
Creators
iTunes
Spotify
As it enters the third decade of the millennium, the recorded music business is in rude health. Revenues are about to enter the second half of a decade of annual growth, streaming is booming, and investment is pouring in. Simultaneously, the fundamentals of the business are changing, from artist and songwriter careers through music company business models to audience behaviour.
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Ellie Goulding and Billie Eilish Are Streaming’s New Normal

Cover image for Ellie Goulding and Billie Eilish Are Streaming’s New Normal
Mark Mulligan
Alexa
Billie Eilish
Christmas number one
Less than a week into the new decade and we already have the first indications that the streaming rulebook continues to be rewritten faster than the ink can dry on its last entry. Three separate articles, on the surface unrelated, when stitched together create the outline of a new streaming narrative that while firmly rooted in recent developments represents an entirely new chapter for the music industry: Ellie Goulding’s ‘River’ was the UK Christmas number one despite being an Amazon exclusive Jimmy Iovine claims Drake and Billie Eilish each have more streams than the entirety of the 1980s UK streaming revenue growth slowed, adding £191 million in 2019 compared to £210 million in 2019 Fusing consumption and retail Streaming’s impact is both commercial and cultural, in large part because it fuses what used to be retail and radio.
min read
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