Mark Mulligan | MIDiA Research

The Music Industry’s Next Five Growth Drivers

Mark Mulligan

22 May 2020

The risk with trying to imagine what the future might look like is to simply think it is going to be a brighter, shinier version of today. At this precise moment in time, this has perhaps never been truer.

Cover image for The Music Industry’s Next Five Growth Drivers

Recovery Economics
Post-Lockdown Innovation

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Keith Jopling

20 May 2020

Business Strategy Audience Insight

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to adapt their businesses and identify new partners to maximise opportunities in the post-lockdown era.

The Future of Live

Mark Mulligan

20 May 2020

Fortnite Games live

The almost total cessation of live music has sent shockwaves throughout the wider music industry. Though live companies are clearly at the epicentre, labels and streaming services are the in the blast radius too as the gaping hole left in most artists’ income is causing them to question their othe...

Cover image for Radio is Switched On Again

Radio is Switched On Again
Strategies for 2020 and Beyond

Keith Jopling and Mark Mulligan

15 May 2020

Spotify YouTube BBC

Just what is radio? Radio is branded and produced show content known best in the form of live (or pre-recorded) broadcast. However, the definition of ‘radio’ is shifting away from the broadcast format and towards the content produced – programmes or shows – made available on-demand anywhere, via radio apps, smart speakers and podcasts.

Artists – Have Your Voice Heard

Mark Mulligan

12 May 2020

Artist survey Artists midia artist survey

MIDiA is fielding its third biannual Artist Survey. Our two surveys last year were very successful and got hundreds of artist responses. MIDiA’s artist surveys takes the pulse of the artist community and provides this information back to the artist community.

Cover image for Artists – Have Your Voice Heard

Recovery Economics
Music, Games, Live Streams and the Future of Concerts

Mark Mulligan, Karol Severin and Keith Jopling

11 May 2020

live music live Artists

In April 2020 Travis Scott’s Fortnite event pulled in 27 million players. While this was happening, the global artist community was scrambling to plug the income and engagement gap caused by COVID-19’s cessation of live music, by turning to live streaming.

What is the value of exposure when exposure is all there is?

Mark Mulligan

6 May 2020

Covid-19 Music

There is an existential debate going on at the moment, around whether streaming is paying artists enough. It may feel like a rerun of old debates but it is catalysed by COVID-19 decimating artist income.

Cover image for What is the value of exposure when exposure is all there is?

The IFPI Confirms 2019 was the Independents' Year for Streaming

Mark Mulligan

4 May 2020

Independent labels majors Record labels

UPDATE: this post has been updated to correct an erroneous data point. Previously it stated that independent market share was 41%. It has been corrected to 29% Recently I wrote about how a little-known Spotify statistic revealed that independents (labels and artists) outperformed the majors on its p...

Cover image for The IFPI Confirms 2019 was the Independents' Year for Streaming

Travis Scott has Only Scratched the Surface of Music Games Tie Ups

Mark Mulligan

1 May 2020

Artists coronavirus Covid-19

In February 2019 Marshmello caused ripples of almost tidal proportions across the music business when 10.7 million Fortnite fans watched him perform a ‘concert’ in the game. Then in April 2020 Travis Scott followed in his shoes with his own Fortnite concert, pulling in 12 million players.

Cover image for Travis Scott has Only Scratched the Surface of Music Games Tie Ups

Spotify Q1 2020: Choppy Waters Ahead

Mark Mulligan

29 Apr 2020

coronavirus Covid-19 potify

Spotify’s first quarter earnings were a mixed bag, with a largely positive picture for Q1 but some warning signs for the remainder of the year: Subscribers: Spotify’s Q1 earnings may not have matched Netflix’s for over-performance but subscriptions did show over performance, ...

Cover image for India Music Consumer Behaviour

India Music Consumer Behaviour
Fragmentation and Disruption

Mark Mulligan and Srishti Das

28 Apr 2020

Consumer behaviour Spotify YouTube

This report presents key trends and analysis from MIDiA’s Q1 2019 India Consumer Survey, including streaming music activities, radio, streaming app users, factors driving streaming adoption and subscriptions. Companies and brands mentioned in this report:...

Independents Grew Fastest on Spotify in 2019, But There’s a Twist

Mark Mulligan

28 Apr 2020

Independent artists Independent labels Major labels

Tomorrow (Wednesday 29 th April) Spotify announces its Q1 2020 results, at which point we will find out whether it had a COVID-bounce like Netflix did ( adding 15.8 million subscribers in Q1 ) or whether growth slowed.

Cover image for Independents Grew Fastest on Spotify in 2019, But There’s a Twist

COVID-19
Impact on Entertainment Demand and Behaviours

Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

24 Apr 2020

Free Report

Spotify Amazon Netflix

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

Lockdown Listening and the Independent Artist

Mark Mulligan

24 Apr 2020

coronavirus coronavirus covid-19 Covid-19

After an initial lockdown lull, streaming levels are – on the surface – beginning to normalise. Underlying the macro-level normalisation, ‘lockdown listening’ is in fact resulting in dramatic shifts in listening behaviour, from using the commute time for activities other than listening to mu...

Cover image for Lockdown Listening and the Independent Artist

Streaming Services Are Going to Have to Change Their MO

Mark Mulligan

17 Apr 2020

coronavirus Covid-19 Covid-19

New music is the fuel in the streaming engine, creating a virtuous circle of increased label and artist output to meet DSP-stimulated user demand. Now though, with COVID-19 disrupting the production of music, everything is set to change.

Cover image for Streaming Services Are Going to Have to Change Their MO

Cover image for Tech Major Market Shares 2019

Tech Major Market Shares 2019
Amazon Powers Ahead

Mark Mulligan, Tim Mulligan, Karol Severin and Alistair Taylor

9 Apr 2020

Apple iTunes store Spotify

The tech majors are power players in the global digital content marketplace through a combination of their own content services, ad monetisation and control of audiences via devices, search and social. While advertising and services revenues are still a minority of total tech major revenues, the share is substantial, and revenues are growing fast.

Free COVID-19 Impact Webinar

Mark Mulligan

9 Apr 2020

coronavirus impact coronavirus research coronavirus webinar

MIDiA Research is running a free-to-attend webinar on Wednesday, April 15 th : COVID-19 Impact on Entertainment Demand and Behaviours. Regular readers will know that MIDiA has been publishing COVID-19 impact research, data and analysis since lockdowns started taking effect in the West.

Cover image for Free COVID-19 Impact Webinar

The Self-Isolation Entertainment Boom

Mark Mulligan

7 Apr 2020

Covid-19 covid-19 entertainment boom Games

MIDiA has just published the latest report in its COVID-19 report series: “ T he Self-Isolation Entertainment Boom . This post explores some of the key findings and data. The full report is immediately available to clients here and follow this link for details on how to sign up t...

Cover image for The Self-Isolation Entertainment Boom

COVID-19
The Self-Isolation Entertainment Boom

Mark Mulligan

6 Apr 2020

Free Report

Streaming Spotify Artists

Following our first COVID-19 impact report, this report deep dives into how media consumption patterns have changed in the initial weeks of COVID-19 dislocation. While it is crucial to remember that these behaviour shifts are a snapshot of a unique moment in time, there are nonetheless some that will persist post-pandemic.

Exclusive COVID-19 Research Package for Independent Entertainment Companies

Mark Mulligan

6 Apr 2020

Covid-19 Covid-19 covid-19 research

During these unprecedented times, the entertainment industries are experiencing rapid change and have been forced to adapt accordingly – from the near collapse of live entertainment, through the cessation of filming and recording, to the surge in home entertainment consumption.

Cover image for Exclusive COVID-19 Research Package for Independent Entertainment Companies