Tag: endeavor

Why the UFC Wants to Replicate the Yao Ming effect

Posted on 25th June, 2019 by Alistair Taylor in Athlete, Audience Culture, Audience Reach, Boxing, Brand Leverage, CBA, Chinese Basketball Association, Disney, Endeavor, Espn, Fandom, Global Following, Houston Rockets, IMG, International Expansion, Live Rights, Market Saturation, MAU, Mixed Martial Arts, MLB, MMA, Monthly Active Users, NBA, NBA China, NBA Draft, Nfl, ONE Championship, ONE Fighting, Peak Attention, PPV, Revenue, Shaghai Sharks, Social Media, Sports Fans, Sports Franchise, Star Sports, Strategy, Tencent, Ufc, Ultimate Fighting Championship, Viewers, Wechat, Weibo, WME, Wme-img, WWE and Zuffa LLC

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice…

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ESPN+ leverages UFC appeal to double subscriber base to 2 million in five months

Posted on 8th February, 2019 by Alistair Taylor in BAMTech, Combat Sports, Direct-to-consumer, Disney, DTC, Earnings Call, Endeavor, English Premier League, Espn, Hulu, IMG, MLB, NHL, Operating Loss, Premium Content, Quarterly Financials, Rights Acquisition, Segment Loss, Sports Rights, Sports-centric, Streaming Latency, Streaming Service, Subscribers, Subscription Video On Demand, Svod, UEFA Champions League and Ufc

Disney announced in its Q1 earnings call on Tuesday that its sports-centric streaming service ESPN+ had surpassed two million subscribers, doubling its subscriber base in less than five months. Launched…

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UFC’s Debut on ESPN+ Draws In Record Subs

Posted on 24th January, 2019 by Alistair Taylor in Bellator, BT, DAZN, Digital, Direct-to-consumer, Disney, Domestic Rights, Eleven Sports, Endeavor, Espn, Free Trial, IMG, Mixed Martial Art, MMA, Return On Investment, Rights Acquisition, Sporting Rights, Streaming Service, Subscribers, Subscription Video On Demand, Subscriptions, Svod, Ufc, Ultimate Fighting Championship, Walt Disney, Wau and Weekly Active Usage

The Ultimate Fighting Championship (UFC) debuted on ESPN+ this past weekend, featuring the highly touted championship fight, which saw Henry Cejudo knockout current Bantamweight champion TJ Dillashaw in just 32…

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Knockout Blow For Eleven Sports?

Posted on 13th December, 2018 by Alistair Taylor in Additive Service, Amazon Prime Video, Audience Behaviour, BBC, Broadcasters, BT, Carriage Partnerships, Discovery, Disruptors, Dsitribution, Eleven Sports, Endeavor, EPL, Eurosport, Fail, Financial Viability, GolfTV, IMG, Insurgents, Ireland, La Liga, Live Video, Niche Content, Paid Subscribers, Penetration, Premier Sports, Premium Rights, Revenue, Rights Acquisition, Serie A, Sky, Sporting Rights, Sports, Sports Video, Subscribers, Subscription Video On Demand, Substitutive Service, Svod, SVOD Adoption, Traditional TV, TV Operators, UCL, UEFA, Ufc, UK, Value Proposition, Virgin Media and WME

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators. Failure…

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