Tag: audience engagement

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Posted on 30th August, 2019 by Alistair Taylor in 21st Century Fox, Audience Engagement, BAMTech, Brand Equity, Bundle, Carriage Partnerships, Concurrent Viewers, Content Consumption, Crown Jewels, Dallas Mavericks, Digital Service, Direct To Consumer Service, Disney, Disney Streming Services, Disney+. Walt Disney, Diversification, Documentary, Domestic Rights, DTC, Espn, Fanbase, Hotstar, House Of Mouse, Hulu, ICC, ICC Cricket World Cup, Indian Premier League, IP, IPL, Market Fragmentation, MLB, NBA, NBA D-League, NBA Draft, NBA Finals, NBA G League, Netflix, Nfl, NHL, OTT, Pay Tv, Pay-tv Subscriptions, Peak Attention, Portfolio, Reach, Revenues, Rights Holders, Rights Valuation, SONY ESPN, Sony Pictures Networks, Sports Rights, Star India, Streaming, Subscribers, Subscribes, Subscription Video On Demand, Svod, Ufc, Value Proposition and Yao Ming

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12, Disney looks set to…

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Demographic cliff: Is gaming sports’ biggest problem?

Posted on 14th August, 2019 by Alistair Taylor in Aging Audience, Audience Engagement, Daily Active Usage, Daus, Declining Audience, Demographic Cliff, Distribution Medium, E-sports, English Premier League, EPL, ESports, Fanbase, Fandom, FIFA, FIFA EWorld Cup, Finite Attention, Fortnite, Linear Platforms, Live Sports, Liverpool FC, MAUs, MLB, Monthly Active Usage, NBA, Pay Tv, Peak Attention Economy, Rights Holders, Sky, Sky Sports, Sports, Sports Fans, Tencent, UEFA Champions League, US Masters, Wechat, Younger Audience and Youtube

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports…

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Is Pay-TV killing off Niche Sports?

Posted on 4th July, 2019 by Alistair Taylor in Amazon, Amazon Prime Video, Audience Engagement, Awareness, BBC, BBC One, Binge Watch, Broadcasters, Channel 4, Consumption Habits, Cricket, Declining Subscribers, Demographic Cliff, Digital Landscape, Diluting Assets, Distribution, ECB, EPL, Fandom, FIFA, FIFA Women’s World Cup, FIFA World Cup, Football, Fragmented Market, Free To Air, Gaming, ICC, ICC Cricket World Cup, ITV, Live Sports, Market Saturation, Marketing, Medium, Niche Sports, Pay Tv, Pay-tv Subscriptions, Payalled Services, Peak Attention Economy, Rights Acquisition, Rights Holders, Rugby, Scripted Drama, Secular Decline, Sky, Sky Sports, Soccer, Specialisation, Sports Rights, Streaming Insurgents, Subscribers, Subscription Video On Demand, Svod, Value Proposition, Video Games, Viewership and World Cup

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports?…

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Can the NBA Capture the ‘Cord-Nevers’?

Posted on 8th March, 2019 by Alistair Taylor in Audience Engagement, Cable Providers, Clippers CourtVision, Consumer Survey, Cord Nevers, Digital Advancements, Micropayments, Mit, NBA, NBA 2K, NBA 2K League, Premium Sports, Revenue Generation, Rights Deals, Social Media Following, Sporting Rights, Sports Broadcasting, Sports Fans, Sports Landscape, Subscribers, Subscription Video On Demand, Take Two Interactive, Turner Sports, UEFA Champions League, Vr, VR Headset and WNBA

NBA commissioner Adam Silver, speaking at the MIT Sloan Sports Analytics conference in Boston last week, explained his vision of the league’s games, which will look “dramatically different” in five…

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Fail Fast, Fail Early – Can Eleven’s UK Struggle Aid Future Growth?

Posted on 21st February, 2019 by Alistair Taylor in Allsvenskan, Altice, Amazon, Amazon Fire Stick, Amazon Prime Video, Android TV, Audience Engagement, Audience Reach, BT Sport, Bundesliga, Carriage Partnerships, Chinese Super League, Disney, Disruptors, Distribution Partnerships, Domestic Rights, Eleven Sports, English Premier League, Eredivisie, Espn, Formula One, Google, Google Chromecast, IMG, La Liga, Liga Endesa Basketball, Ligue 1, Linear Broadcasters, Live Content, Live Sports, Nfl, NOS, Nowo, OTT, Over-the-top, Pay Tv, Portfolio Diversification, Premium Rights, Rights Acquisition, Rights Holders, ROI, Samsung, Serie A, Sky, SPFL, Sport TV, Sporting Rights, Sports Fans, Sports-centric, Subscribers, Subscription Video On Demand, Svod, Traditional Pay-TV, UEFA Champions League, Ufc, Value Propostion, Video Services and Vodafone

Eleven Sports announced last week it had successfully agreed long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. Achieving this agreement puts Eleven…

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