Product Strategy | MIDiA Research

From casual listeners to podcast purists
Mapping podcast platform preferences

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Report by Rutger Rosenborg

10 Sep 2024

Consolidation has arrived in audio. As some tech companies turn to a multi-format strategy to keep users engaged, it becomes more difficult for single-format platforms to compete for the same subscriber...

The ‘why’ and ‘what’ behind in-game spending

Report by Karol Severin

29 Aug 2024

Audience Insight

As the games industry matures and global games revenue growth slows down, in-game spending will remain one of the industry’s key growth drivers. Historically, in-game spending was mostly associated with...

Who wins the social spiral? Consumers’ relationship with social platforms is changing

Blog post by Hanna Kahlert

28 Aug 2024

social media

X

There is no shortage of takes on the role of social platforms in our daily lives, from former influencers lamenting the end of Twitter’s golden era to researchers studying social media’s impact on...

French music consumer user profile
Unlocking fandom

Report by Tatiana Cirisano

20 Aug 2024

Audience Insight

This report presents MIDiA consumer data for key music behaviours of French consumers. Key data and insights in this report: Monthly music streaming behaviours of French consumers Listening habits of French...

Instagram and the download-delete cycle: a cultural shift for social platforms

Blog post by Hanna Kahlert

13 Aug 2024

social

analogue revival

ecommerce

Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for...

High tide raises all ships
Leveraging the cultural tidal wave of Grand Theft Auto VI

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Report by Rhys Elliott

30 Jul 2024

Audience Insight

Grand Theft Auto VI ( GTA 6 ), due to be released in autumn 2025, is on track to be one of the biggest entertainment launches of all time. It will capture a significant amount of consumer attention. Marketers...

Consumers prefer to be alone with audio, but social opportunities abound

Blog post by Rutger Rosenborg

25 Jul 2024

Audio

Audience Insight

Radio

Gone are the days when families huddled in the living room to listen to a radio broadcast. Cars and mobile phones — the latter to a much larger extent — have enabled and encouraged solitary audio consumption....

Audio psychographics
Understanding why people listen

Report by Rutger Rosenborg

25 Jul 2024

Audience Insight

With so much content competing for consumers' attention, it is not enough to just give them ways to spend their limited resources (time and money). Audio companies must also give consumers reasons to do...

The rise of the songwriter ‘brand’

Blog post by Tatiana Cirisano

23 Jul 2024

songwriters

music publishing

social media

If you have been drawn into the particular orbit of pop music that includes Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter, you probably know a thing or two about Dan Nigro. Fans have been joining...

The frequency factor - when daily just isn’t enough

Blog post by Mark Mulligan

22 Jul 2024

Entertainment behaviour

media consumption

Daily Active users

In our digital lives today, we tend to use our favourite apps throughout the day. So, why does the entertainment tech industry still focus on daily, weekly, or, in way too many cases, monthly usage (we’re...

Entertainment behaviour
The frequency factor

Report by Mark Mulligan

18 Jul 2024

Audience Insight

This report presents a holistic view of entertainment behaviour for music, video, games, social, and audio. Traditionally, entertainment services report users in terms of monthly, and occasionally weekly...

Is this the post-social era? The state of the social platform user in 2024

Blog post by Hanna Kahlert

16 Jul 2024

social

TikTok

Daily Active users

The social marketplace is mature, with available consumer time having peaked and new growth for platforms coming at others’ expense. New platforms are emerging but remain small, while the biggest platforms,...

The end of the debate: Why streaming TV and politics no longer mix

Blog post by Tim Mulligan

2 Jul 2024

Online video

Video

Audience Insight

The “entertainmentisation” of Western politics has successfully re-energised political discourse after decades of consensus politics and has resulted in policy making that has negatively impacted voters,...

Music artists, TV shows, and film are best positioned brand categories for in-game item activations

Blog post by Karol Severin

28 Jun 2024

in-game monetisation

cross-entertainment

Games

Accounting for 67% of global games software revenue in 2023, in-game spending plays a crucial role in monetising gamers. Over the years, cosmetic in-game spending (which does not grant advantages or progress...

The verdict is in: Music is podcasting’s biggest missed opportunity

Blog post by Rutger Rosenborg

19 Jun 2024

Podcasts

Spotify

podcast market

While there are plenty of charts that provide insight into the most downloaded podcasts on each platform globally, these data give a very granular perspective on consumer preferences. Podcast platforms,...

Stability from chaos: How today’s artists find sustainable success in a turbulent music industry

Blog post by Keith Jopling

10 Jun 2024

Music

Audience Insight

How do we take the pulse of success for music artists in 2024? In 'Sustainability from chaos:How today’s artists find sustainable success in a turbulent music industry' , we explore this question from...

Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry

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Report by Mark Mulligan, Keith Jopling, Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Fernanda Balzaretti and Ula Kalkyte

10 Jun 2024

Free Report

Audience Insight

Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social...

The state of the attention economy: why don’t fan-first platforms work?

Blog post by Hanna Kahlert

5 Jun 2024

Fandom

taylor swift

fans

The music industry is increasingly looking to fan-first solutions to drive its next era of growth (and solve artists’ financial woes), with all eyes towards the Taylor Swift model of fan frenzy. At the...

Songs as cultural moments (and why TikTok trends are so appealing)

Blog post by Hanna Kahlert

31 May 2024

TikTok

A&R

Streaming

The music industry is racing in two different directions at once. On the one side is the push for more music to be made by more people for less money – underpinning the $500 million valuation of Suno...

Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it

Blog post by Rhys Elliott

29 May 2024

console gaming

PC

minecraft

The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for a...