MIDiA Blog - Page 26

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why the creator tools and services market is bigger than you think (and it is not AI)

Cover image for Why the creator tools and services market is bigger than you think (and it is not AI)

Tatiana Cirisano

10 May 2023

Creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of the reason why distributors like Stem and TuneCore increasingly offer much more than distribution, major record labels are opening (or acquiring) their own label service operations, and there is a growing roster of what Music Business Worldwide has termed “inside-out majors” , like the recently-launched Gamma.

min read

How gamers are levelling up the podcast market

Cover image for How gamers are levelling up the podcast market

Annie Langston

10 May 2023

Games-inspired content is proving to create film and television hits. With TV shows like The Last of Us, and feature films like Dungeons & Dragons: Honour Among Thieves , gaming fans are a key entertainment audience that podcasts can also attract.

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Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Cover image for Amazon Prime Video’s spy drama Citadel forges a new frontier in product placement

Ben Woods

9 May 2023

Product placement has a long history helping film and TV producers maximise the monetisation of their content. The use of products by Hollywood stars to promote brands dates backs to the 1920s when Red Crown Gasoline’s logo featured in The Garage starring comedy actors Fatty Arbuckle and Buster Keaton.

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New content is not the only answer for creators

Cover image for New content is not the only answer for creators

Samuel Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement to constantly output a stream of high-quality content can limit their ability to reach new audiences and maintain engagement with existing viewers.

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Spotify podcast earnings: Moving beyond the investment phase

Cover image for Spotify podcast earnings: Moving beyond the investment phase

Annie Langston

3 May 2023

Spotify’s Q1 2023 earnings revealed its growing userbase — now at 515 million monthly active users (MAUs) — and some key insights into its podcast vertical. First quarter revenue fell short of expectations, although podcast ad revenue, mostly driven by originals and exclusives, grew 20% year-over-year (YoY).

min read

Embrace, enhance or hinder: What will AI do for you, the creator?

Cover image for Embrace, enhance or hinder: What will AI do for you, the creator?

Kriss Thakrar

3 May 2023

Creator economy

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy.

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CMA blocking Microsoft from acquiring Activision raises more questions than answers

Cover image for CMA blocking Microsoft from acquiring Activision raises more questions than answers

Karol Severin

27 Apr 2023

UK’s Competition and Markets Authority (CMA) just announced that it “ prevented Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud gaming market, leading to reduced innovation and less choice for UK gamers over the years to come .

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By backpedalling its exclusive strategy, Spotify puts its content to the test

Cover image for By backpedalling its exclusive strategy, Spotify puts its content to the test

Annie Langston

26 Apr 2023

Since Spotify began its audio investments in 2019, it has spearheaded the exclusive podcast strategy to attract users to the platform. Now, Spotify is giving some of its Gimlet shows, such as Science Vs.

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The future of entertainment lies in collaborating with audiences themselves

Cover image for The future of entertainment lies in collaborating with audiences themselves

Hanna Kahlert

26 Apr 2023

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely due to inflation and market uncertainty.

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Meta’s VR push should focus on the reality of the average consumer

Cover image for Meta’s VR push should focus on the reality of the average consumer

Ben Woods

25 Apr 2023

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its production plans for the PlayStation VR2.

min read

Why AI generation might be just what music needs

Cover image for Why AI generation might be just what music needs

Tatiana Cirisano

25 Apr 2023

artificial intelligence

Music streaming

In her hit ‘Saoko’, Rosalía celebrates her multi-dimensionality, singing (translated from Spanish): “I contradict myself, I transform / I’m everything, I transform”. As artists navigate the world of AI-generated music, her words might become a mantra.

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Solving the problems of AI require defining what it is… and these lines are tricky to draw

Cover image for Solving the problems of AI require defining what it is… and these lines are tricky to draw

Hanna Kahlert

20 Apr 2023

Media and Marketing

Universal Music Group has released a statement asking streaming platforms like Spotify and Apple Music to stop allowing AI’s to train on their datasets, and to remove AI music (largely in the wake of the viral AI-generated hit ‘Heart On My Sleeve’, made in the style of The Weeknd and Drake).

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Quick take: Can Rovio give Sega wings in mobile and live services?

Cover image for Quick take: Can Rovio give Sega wings in mobile and live services?

Karol Severin

20 Apr 2023

Sega is acquiring Rovio, and from my perspective, this deal makes sense for both sides. We are experiencing another step in the games industry’s wider consolidation journey, as cross-platform (i.e., mobile, pc, console, TV, etc.

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Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Cover image for Spotify is radio’s middleman to podcasts – but will this guarantee new listeners?

Annie Langston

19 Apr 2023

Although radio set the stage for podcasts, its transition into the digital space has been challenging. Now, Spotify is simplifying this process. With its 2021 acquisition of podcast tech company Whooshkaa, Spotify is rolling out its “broadcast-to-podcast” technology, which allows broadcasters to turn their live broadcast into an on-demand podcast — further taking the live out of audio .

min read

Live streams won’t steal ticket sales, but social just might

Cover image for Live streams won’t steal ticket sales, but social just might

Tatiana Cirisano

18 Apr 2023

music festivals

Frank Ocean’s headlining Coachella set on Sunday night was one of the most-anticipated sets ever, not least because the elusive singer has not performed publicly since 2017, but also because the performance was a holdover from 2020’s cancelled festival.

min read

Community and influencers are poised to lead a video monetisation revolution

Cover image for Community and influencers are poised to lead a video monetisation revolution

Ben Woods

18 Apr 2023

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are now being sorely tested by the economic tumult.

min read

AI will transform music; the question is how?

Cover image for AI will transform music; the question is how?

Mark Mulligan

18 Apr 2023

Artifical Intelligence

Every new technology goes through a period of being overhyped before the dust settles, and that technology either fades or builds steadily thereafter. Think 3D printing, VR, NFTs. In my 20+ years as a media and tech analyst, only three technologies have had a level of hype that felt like it was going to live up to expectations: 1) the internet (which was already in full swing by the time I started out – I’m not that old); 2) smartphones / apps; and 3) AI.

min read

Gig tickets: artist discovery versus consumer satisfaction

Cover image for Gig tickets: artist discovery versus consumer satisfaction

Ashleigh Millar

13 Apr 2023

Media and Marketing

Marketing Strategy

Since the return to normal, superstars and up-and-coming artists alike are creating new ways to adapt to the attention economy – and live performances are no exception. In a world accustomed to on-demand content, where trends and interests are fleeting, and the music market is hugely oversaturated thanks to the growing creator tools economy, creators need to find ways to entice fans to come to their live gigs.

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Why Max is the one to watch in 2023

Cover image for Why Max is the one to watch in 2023

Tim Mulligan

13 Apr 2023

Warner Bros. Discovery

Investors attending Warner Bros. Discovery’s Streaming Product Press Event yesterday were reminded of the history underpinning D2C disruptor HBO Max as it was rebranded Max. The narrative for the rebrand was clear: trust us to get this right as we have been doing this successfully for a very long time.

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Netflix’s risk averse strategy is right for the retention age

Cover image for Netflix’s risk averse strategy is right for the retention age

Ben Woods

12 Apr 2023

Stranger Things

Netflix is known for its fearless approach to financing new movies and shows. And yet the recent flurry of press coverage suggests the streaming TV service behind Glass Onion: A Knives Out Mystery is now taking a more conservative approach to commissioning.

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