Alistair Taylor

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Blog post by Alistair Taylor

30 Aug 2019

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12 , Disney looks set to take on streaming…

Anyone Order Latency? Mediaset Falls at the First Hurdle

Blog post by Alistair Taylor

23 Aug 2019

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency…

Demographic cliff: Is gaming sports’ biggest problem?

Blog post by Alistair Taylor

14 Aug 2019

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content…

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after…

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the…

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Blog post by Alistair Taylor

1 Aug 2019

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner…

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s…

Sports and Sponsorships: MLB Seeks Revenue Home Run

Blog post by Alistair Taylor

22 Jul 2019

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear…

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Blog post by Alistair Taylor

11 Jul 2019

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable…

Sports and the Tech Majors
A Competitive Partnership

Cover image for Sports and the Tech Majors

Report by Alistair Taylor

5 Jul 2019

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such…

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding…

Why the UFC Wants to Replicate the Yao Ming effect

Blog post by Alistair Taylor

25 Jun 2019

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,…

Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity…

2019-2021 | Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

£5,000.00

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such…

Battle of the Docuseries: Who Mirrored Who?

Blog post by Alistair Taylor

13 Jun 2019

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s…

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but…

Sports SVOD Services Deep Dive

Report by Alistair Taylor

23 May 2019

£2,000.00

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’…

DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Blog post by Alistair Taylor

14 May 2019

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically…

Disney’s Latest Earnings Are Buoyed by Growth in Their Theme Park and Direct-to-Consumer Revenues

Blog post by Alistair Taylor

10 May 2019

On Wednesday night the Walt Disney Company reported quarterly earnings for its second fiscal quarter ending March 31 st 2019, beating analyst estimates with a 3% increase in year-on-year (YoY) quarterly…

Opportunistic K+ Swoops to Acquire Premier League Rights for Vietnam

Blog post by Alistair Taylor

23 Apr 2019

K+, the joint venture between VTV and Canal+, has acquired exclusive rights in Vietnam for the English Premier League (EPL). The three-season deal starting this August spans the 2019/20 – 2021/22 seasons.…