Alistair Taylor | MIDiA Research

Knock On: Rights Holders Cannot Chance Latency?

Blog post by Alistair Taylor

26 Sep 2019

The IRB Rugby World Cup (RWC) commenced last Friday with hosts Japan producing a fine victory over second-time qualifiers Russia, 30-10. The first RWC to be held in Asia provides Australasian countries...

Could a Recession Change the Tide for Sports Rights Allocation?

Blog post by Alistair Taylor

24 Sep 2019

additive services

all-encompassing offering

AppleTV+

Revenue remains rights holder’s priority qualifier for allocating rights. However, with an impending recession, we are likely nearing an inflection point whereby rights holders may start to look towards...

Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Blog post by Alistair Taylor

30 Aug 2019

Media and Marketing

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12 , Disney looks set to take on streaming...

Anyone Order Latency? Mediaset Falls at the First Hurdle

Blog post by Alistair Taylor

23 Aug 2019

Strategy

telco

Media and Marketing

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency...

Demographic cliff: Is gaming sports’ biggest problem?

Blog post by Alistair Taylor

14 Aug 2019

aging audience

daily active usage

daus

Is the peaking attention economy the underlying cause for the decline in sports consumption from the younger demographic, or is it the mediums through which rights holders are distributing sports content...

Not So Galactico; What Went Wrong for La Liga?

Blog post by Alistair Taylor

7 Aug 2019

addressable audience

broadcast deals

carriage partnerships

Joris Evers, La Liga’s head of communications, confirmed last week that the rights holder has withdrawn its tender for broadcast rights to Spanish soccer’s premier league in the UK and Ireland after...

Sports Fans Consumer Trends 2019

Report by Alistair Taylor

6 Aug 2019

£3,000.00 excl. VAT

subscribers

Netflix

audience engagement

Sports-centric subscription video on demand (SVOD) services have largely struggled to entice subscribers, based on their current value propositions which consist mainly of niche rights. Pay-TV has the...

Tencent Renewal: NBA the Envy of Global Sports Rights Holders?

Blog post by Alistair Taylor

1 Aug 2019

CBA

Chinese Basketball Association

custom interactive services

The National Basketball Association (NBA) and Chinese tech conglomerate Tencent have announced a five-year extension of their existing partnership, with Tencent acting as the NBA’s official digital partner...

Is YouTube MLB’s Answer to Tap into Younger Audience?

Blog post by Alistair Taylor

29 Jul 2019

baseball

cable consumption

Channel 4

On July 18 th , Google-owned YouTube livestreamed the first of its exclusive Major League Baseball (MLB) matches, acquired through a partnership announced with the MLB at the end of April 2019 . YouTube’s...

Sports and Sponsorships: MLB Seeks Revenue Home Run

Blog post by Alistair Taylor

22 Jul 2019

Innovation

Marketing

Media

Major League Baseball (MLB) could finally allow for sponsorship patches appearing on its teams’ uniforms, the league confirmed to the Sports Business Journal . US sports have historically steered clear...

Go Big or Go Home: DAZN Poised to Swoop In on the Crown Jewel of Sporting Rights

Blog post by Alistair Taylor

11 Jul 2019

Games

Media

Mobile content

Streaming insurgent DAZN, which now operates in nine markets, has announced its intention to bid for US domestic NFL rights, undoubtedly the crown jewel of sporting rights. Adding the world’s most valuable...

Sports and the Tech Majors
A Competitive Partnership

Cover image for Sports and the Tech Majors

Report by Alistair Taylor

5 Jul 2019

Free Report

Apple

Video

Amazon

The big gap in streaming video’s content mix has historically been sports. This is now changing through a combination of disruptive challenger sports subscription video on demand (SVOD) services such...

Is Pay-TV killing off Niche Sports?

Blog post by Alistair Taylor

4 Jul 2019

Awareness

BBC

BBC One

With both the ICC Cricket World Cup and FIFA Women’s World Cup approaching their climaxes, the stark difference in audience engagement raises the question, is pay-TV killing off niche sports? Deciding...

Why the UFC Wants to Replicate the Yao Ming effect

Blog post by Alistair Taylor

25 Jun 2019

athlete

audience culture

brand leverage

The NBA is the third highest grossing league globally, generating $7.4 billion in 2017, behind domestic rivals MLB and NFL. Whereas the MLB and NFL have largely struggled to entice a truly global following,...

Is Cricket the New ‘Greatest Show on Turf’?

Blog post by Alistair Taylor

19 Jun 2019

21st Century Fox

ad skippers

addressable audience

Even before the St. Louis (now LA) Rams were setting records in the NFL during the 1999-2001 seasons, earning the nickname ‘The Greatest Show on Turf’, the Super Bowl was viewed as an unrivalled opportunity...

2019-2021
Emerging New Metrics for Sports Streaming Success

Report by Alistair Taylor

14 Jun 2019

£5,000.00 excl. VAT

Streaming

Apple

Video

The clock is ticking down to 2021 when the major domestic sports rights in the US and the UK will start coming up for renewal. Thus far, pureplay sports streaming video on demand (SVOD) services such...

Battle of the Docuseries: Who Mirrored Who?

Blog post by Alistair Taylor

13 Jun 2019

addressable audience

All or Nothing

Capital

Leeds United are set to become the latest soccer club to feature in an original documentary series, with tech major Amazon securing a deal for a behind-the-scenes look at Argentinian manager Marcelo Bielsa’s...

Heavyweight Battle for Premium Sporting Rights Dependent on Three Factors

Blog post by Alistair Taylor

3 Jun 2019

BAMTech

broadcast rights

BT

The sports rights landscape has changed fundamentally with the emergence of streaming subscription video on demand (SVOD) services. Digital and broadcast rights used to be separate deals entirely, but...

Sports SVOD Services Deep Dive

Report by Alistair Taylor

23 May 2019

£2,000.00 excl. VAT

Apple

Spotify

Video

Sports-centric subscription video on demand (SVOD) services have entered international markets, looking to capture digital-native audiences from pay-TV and other established SVOD services. Eleven Sports’...

DAZN Financials Highlight Difficulty in Changing Sports Viewing for Fans

Blog post by Alistair Taylor

14 May 2019

acquisition target

consumer acquisition

DAZN

DAZN, the sports-centric streaming service which made headlines in 2018 with several high-profile rights acquisitions , and according to documents seen by SportsPro Media , has managed to dramatically...