Alistair Taylor

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

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Tim Mulligan and Alistair Taylor
This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports betters. MIDiA Research conducts quarterly surveys in key markets to gain insight into self-reported consumer trends in sports engagement through content, merchandise and fandom.
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DAZN financials: Growth reliant on premium domestic rights

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Alistair Taylor
DAZN’s 2018 financials highlighted the difficulty of encouraging a transition to consume live sports digitally with its existing portfolio of rights. DAZN has not yet released its 2019 financials, but MIDiA has constructed a robust and accurate subscriber and revenue model for the sport-centric streaming service which will be published in full as part of our DAZN Financials and Subscriber Deep Dive report.
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Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

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Tim Mulligan and Alistair Taylor
Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia. MIDiA Research fields quarterly brand tracker consumer surveys in key countries for insight data and aggregates 3rd party indicator data to track demand globally from Wikipedia and google searches, as well as social and critique sites.
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Post-Pandemic Programming
Surviving and Thriving in the Recession

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Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert
COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook for entertainment companies. Many of the shifts that occurred during lockdown will define the new market dynamics.
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Wanda Sports Group’s financials highlight long-term impact of live hiatus

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Alistair Taylor
Wanda Sports Group’s (WSG) Q2 financials highlight a significant decline in revenues on account of “the broad effects of COVID-19 mitigation efforts”. WSG reported a second successive quarter of decreasing revenues , following its disappointing Q1 results which saw a 26% year-on-year (YoY) decline attributed to losses within the Chinese company’s spectator sports and mass participation divisions.
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Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

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Alistair Taylor
Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live events, but government restrictions have now been re-imposed to limit the spread of coronavirus, crippling any chances of normality resuming in the near-term.
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Reach for the win: BT Sport to air UEFA Champions League final on YouTube

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Alistair Taylor
UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos Grace confirmed the move with SportsPro Media :“BT Sport have been amazing partners for YouTube and we’re very privileged to be working with them.
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